highperformr logo

AMERICAN ASSOCIATION OF ADVERTISING AGENCIES, INC's Overview

Total employees8
HeadquartersNew York
Founded1917

The American Association of Advertising Agencies (4A's), founded in 1917, is the U.S. trade association representing the advertising agency business. Its members include a diverse range of agencies, from small independent shops to large multinational networks, collectively responsible for over 85% of total U.S. advertising spend. The 4A's provides leadership, advocacy, and guidance to the industry, fostering professional development, setting ethical standards, and promoting the value of advertising.

Where is AMERICAN ASSOCIATION OF ADVERTISING AGENCIES, INC's Headquarters?

AMERICAN ASSOCIATION OF ADVERTISING AGENCIES, INC officeAMERICAN ASSOCIATION OF ADVERTISING AGENCIES, INC officeAMERICAN ASSOCIATION OF ADVERTISING AGENCIES, INC officeAMERICAN ASSOCIATION OF ADVERTISING AGENCIES, INC office
*Images sourced via web search. Rights belong to original owners

HQ Function

Serves as the primary operational and administrative center, coordinating national initiatives, member services, industry research, and advocacy efforts.

Notable Features:

Modern office facilities in a Class A office building, strategically located in Midtown Manhattan, designed to support collaboration, events, and member engagement.

Work Culture:

A professional, collaborative, and mission-driven environment focused on serving member agencies and advancing the advertising industry. The culture emphasizes expertise, innovation, and advocacy.

HQ Significance:

The NYC headquarters is central to the U.S. advertising ecosystem, allowing the 4A's to engage directly with many member agencies, media partners, and industry stakeholders.

Values Reflected in HQ: The headquarters' operations and design reflect values of professionalism, thought leadership, collaboration, innovation, and a commitment to the growth and ethical practice of the advertising industry.

Location:

While the 4A's is primarily focused on the U.S. advertising agency industry, it supports its member agencies, many of which have global operations and serve international clients. The association provides resources and insights that can be applied to international markets and sometimes collaborates with similar international bodies. Its direct operational presence and primary focus are concentrated within the United States.

Street Address:

5 Bryant Park, 15th Floor

City:

New York

State/Province:

NY

Country:

USA

AMERICAN ASSOCIATION OF ADVERTISING AGENCIES, INC's Global Presence

Washington, D.C., USA

Address: 1200 New Hampshire Ave. NW, Suite 550, Washington, DC 20036

To engage with U.S. federal government bodies, regulators, and policymakers on issues affecting advertising, data privacy, and business practices.

Buying Intent Signals for AMERICAN ASSOCIATION OF ADVERTISING AGENCIES, INC

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Executive Team of AMERICAN ASSOCIATION OF ADVERTISING AGENCIES, INC

As of April 2025, AMERICAN ASSOCIATION OF ADVERTISING AGENCIES, INC' leadership includes:

Marla Kaplowitz - President & CEO
Mollie Rosen - EVP, Strategy, Insight & Innovation
Alison Pepper - EVP, Government Relations
Thomas Finneran - EVP, Agency Management Services
Sean McGlade - EVP, Chief Financial Officer

Investors of AMERICAN ASSOCIATION OF ADVERTISING AGENCIES, INC

AMERICAN ASSOCIATION OF ADVERTISING AGENCIES, INC has been backed by several prominent investors over the years, including:

Not applicable as the American Association of Advertising Agencies, Inc. is a non-profit trade association funded by member dues and program revenues, not by traditional investors.

Executive New Hires/Exits in the Last 12 Months

Hire1
Exits0

In the past 12 months, the 4A's has made strategic appointments to bolster its foundation and diversity initiatives. No major publicly announced departures at the top executive (EVP and above) level have been noted.

New Appointments:

Tangie Murray, Tangie Murray joined the 4A's as Senior Vice President to spearhead the 4A's Foundation and its comprehensive DEIB programs.

Technology (Tech Stack) used by AMERICAN ASSOCIATION OF ADVERTISING AGENCIES, INC

Discover the tools AMERICAN ASSOCIATION OF ADVERTISING AGENCIES, INC uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

AMERICAN ASSOCIATION OF ADVERTISING AGENCIES, INC Email Formats and Examples

The American Association of Advertising Agencies, Inc. (4A's) commonly uses email formats that combine employee names with their domain @aaaa.org. A frequent pattern is the first initial followed by the last name.

[first_initial][last]@aaaa.org

Format

mkaplowitz@aaaa.org

Example

75%

Success rate

News and media

aaaa.orgMarch 14, 2024

4A’s Announces Initial Programming For Decisions 2024 Conference

The 4A's revealed the initial lineup of speakers and sessions for its Decisions 2024 conference, focusing on key challenges and opportunities facing the advertising industry....more

aaaa.orgNovember 2, 2023

4A's Releases New Best Practice Guidance on AI Use in Advertising

The 4A's issued comprehensive best practice guidance for advertising agencies on the ethical and effective use of Artificial Intelligence in their operations and creative work....more

aaaa.orgAugust 15, 2023

4A’s Foundation Builds Momentum for DEI With New Hires and Expanded Programs

The 4A’s Foundation announced new appointments, including Tangie Murray as SVP, and expanded programs aimed at advancing diversity, equity, and inclusion within the advertising and media industries....more

Highperformr’s free tools for company research

Explore Employees by Region or Country

See where a company’s workforce is located, by country or region.

View Funding Details

View past and recent funding rounds with amounts and investors.

Understand Revenue Insights

Understand company revenue estimates and financial scale.

Track Active Job Openings

Track active roles and hiring trends to spot growth signals.

Review Product and Offerings

Discover what a company offers—products, platforms, and solutions.

Get SIC or NAICS Codes

Get the company’s official SIC and NAICS classifications.

Analyze Website Traffic Trends

Analyze visitor volume, engagement, and top traffic sources.

Discover Social Profiles and Engagement

Explore LinkedIn, Twitter, and other active social profiles.

Identify Top Competitors

Identify top competitors based on similar business traits.

Research and Discover Companies with Highperformr — Smarter, Faster

Explore companies in depth — from the tech they use to recent funding, hiring trends, and buyer signals — all in one powerful view.

Highperformr AI helps you surface the right accounts and enrich your CRM with verified company and contact insights, so your teams can prioritize and engage faster.

  • Track intent signals to find buyers who are actively in-market
  • Enrich contacts and companies instantly, no need to switch tools
  • Automate workflows to stay ahead of every change
  • Connect your CRM & tools for seamless data sync and activation

Thousands of companies, including AMERICAN ASSOCIATION OF ADVERTISING AGENCIES, INC, are just a search away.