Ambassatours Gray Line is a leading provider of sightseeing tours, transportation services, and cruise ship shore excursions in Halifax and throughout Nova Scotia. Renowned for its iconic amphibious Harbour Hopper tours, the company offers a diverse range of experiences including city tours on double-decker buses, historical tours, and excursions to destinations like Peggy's Cove and Lunenburg. They cater to individual tourists, groups, and corporate clients, leveraging decades of experience to showcase the best of Atlantic Canada's culture, history, and scenic beauty. Ambassatours Gray Line is part of the global Gray Line network, ensuring high standards of service and a wide reach.
Serves as the main operational hub, primary ticket sales office, departure point for many tours, and houses administrative, marketing, and customer service functions.
Prime waterfront location at Cable Wharf, offering high visibility and easy access for tourists. Facilities include a main booking office and tour coordination center.
A dynamic, customer-centric environment, particularly bustling during peak tourist seasons. Emphasizes local expertise, friendly service, and operational excellence. Staff includes tour guides, drivers, sales agents, and administrative personnel.
Central to their operations in Halifax, acting as the welcoming point for thousands of visitors. Its strategic waterfront location is integral to their brand and accessibility for harbour and city tours.
Ambassatours Gray Line's direct operations and physical offices are concentrated in Halifax and Nova Scotia, Canada. As a member of Gray Line Worldwide, they are part of an extensive global network of sightseeing tour operators. This affiliation provides international brand recognition, access to a global customer base, and adherence to international tourism standards, though their owned and operated services are focused locally.
1751 Lower Water Street (Cable Wharf)
Halifax
Nova Scotia
Canada
Address: Halifax Seaport, near cruise ship terminals (e.g., Pier 22, 1215 Marginal Rd, Halifax)
To efficiently serve the high volume of cruise ship tourists arriving in Halifax, providing immediate access to Ambassatours Gray Line's diverse tour offerings at their point of arrival.
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As of April 2025, Ambassatours Gray Line' leadership includes:
Ambassatours Gray Line has been backed by several prominent investors over the years, including:
No specific major executive hires or exits have been publicly announced for Ambassatours Gray Line in the last 12 months. The current leadership, with Jeff Farwell as President & CEO and Dennis Campbell as Founder & Chair, reflects the structure established following the company's acquisition by AGM Inc. in 2019.
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Ambassatours Gray Line likely utilizes common professional email address formats for its employees, typically combining parts of an employee's name with the company domain @ambassatours.com. While exact patterns can vary, standard formats are generally adopted.
[first_initial][last]@ambassatours.com (e.g., jdoe@ambassatours.com) or [first].[last]@ambassatours.com (e.g., jane.doe@ambassatours.com)
Format
jdoe@ambassatours.com
Example
70%
Success rate
SaltWire • October 26, 2023
Jeff Farwell, CEO of Ambassatours Gray Line and Murphy's on the Water, commented on the positive business impact of a record-breaking cruise ship season in Halifax, noting increased demand for tours and services....more
Global News • May 9, 2023
Ambassatours Gray Line announced the launch of its popular Harbour Hopper tours for the 2023 season. These amphibious vehicle tours are a major attraction for visitors to Halifax, offering combined land and water sightseeing experiences....more
Tourism Nova Scotia • July 18, 2023
Ambassatours Gray Line, along with Murphy's on the Water, was recognized as a finalist for the Tourism Champion Award at the 2023 Tourism Nova Scotia Awards, highlighting their significant contributions to the provincial tourism industry....more
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