AMB Sports and Entertainment
AMB Sports and Entertainment's Overview
AMB Sports + Entertainment (AMBSE), a subsidiary of the AMB Group, LLC, is a prominent organization in the sports and entertainment industry. It encompasses the NFL's Atlanta Falcons, MLS's Atlanta United FC, the state-of-the-art Mercedes-Benz Stadium in Atlanta, Georgia, and the PGA TOUR Superstore. AMBSE is dedicated to creating unforgettable fan experiences, fostering community engagement through its philanthropic efforts, and driving innovation across its operations. The organization is guided by the core values of its owner, Arthur M. Blank, focusing on putting people first, listening and responding, including everyone, innovating continuously, leading by example, and giving back to others.
Where is AMB Sports and Entertainment's Headquarters?
HQ Function
Serves as the central command for strategic decision-making, operational oversight, marketing, finance, and administrative functions for all AMBSE entities, including the Atlanta Falcons, Atlanta United FC, Mercedes-Benz Stadium, and supporting PGA TOUR Superstore.
Notable Features:
Co-located with Mercedes-Benz Stadium, an architectural landmark known for its unique retractable roof, 360-degree halo video board, and LEED Platinum sustainability certification. Office spaces are modern, reflecting a culture of innovation and collaboration.
Work Culture:
A fast-paced, collaborative, and values-driven environment. Employees are encouraged to innovate and are focused on delivering excellence in fan experience and team performance. Strong emphasis on community service and inclusion, reflecting Arthur Blank's core values.
HQ Significance:
The headquarters is pivotal as it centralizes the management of major sports franchises and a premier global entertainment venue, significantly contributing to Atlanta's economic and cultural vitality.
Values Reflected in HQ: The headquarters and the surrounding stadium complex embody AMBSE's commitment to innovation (state-of-the-art facilities), sustainability (LEED Platinum), fan experience, and community (public spaces and events).
Location:
AMB Sports + Entertainment's primary operational footprint is in the United States, particularly Atlanta. However, its influence is global. Atlanta United FC regularly competes in international tournaments like the CONCACAF Champions League and has a diverse roster of international players. The Atlanta Falcons participate in the NFL's International Series, playing games abroad and expanding their international fanbase. Mercedes-Benz Stadium is a globally recognized venue, set to host multiple matches for the FIFA World Cup 2026, including a semifinal. While PGA TOUR Superstore operations are US-based, the brands it carries are international. AMBSE's global reach is primarily through the international appeal and participation of its sports teams and the world-class events hosted at its venue.
Street Address:
1 AMB Drive NW
City:
Atlanta
State/Province:
Georgia
Country:
USA
AMB Sports and Entertainment's Global Presence
Flowery Branch, Georgia, USA
Address: 4400 Falcon Parkway, Flowery Branch, GA 30542
Dedicated to the daily training, preparation, and strategic football operations for the Atlanta Falcons, ensuring peak performance and player development.
Marietta, Georgia, USA
Address: 861 Franklin Gateway SE, Marietta, GA 30067
Serves as the primary hub for Atlanta United's training, player development for both first team and youth academy, and overall soccer operations.
Smyrna, Georgia, USA
Address: Corporate offices in Smyrna (Store Support Center)
Oversees the strategic direction, growth, and operational management of all PGA TOUR Superstore locations across the United States.
Buying Intent Signals for AMB Sports and Entertainment
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Executive Team of AMB Sports and Entertainment
As of April 2025, AMB Sports and Entertainment' leadership includes:
Investors of AMB Sports and Entertainment
AMB Sports and Entertainment has been backed by several prominent investors over the years, including:
Executive New Hires/Exits in the Last 12 Months
AMB Sports + Entertainment has made significant executive appointments over the last 12 months to bolster its leadership team, including a new Chief Human Resources Officer, a new Chief Operating Officer for AMBSE, and a new SVP, Chief Technology Officer. These changes reflect a continued focus on operational excellence and strategic growth.
New Appointments:
Technology (Tech Stack) used by AMB Sports and Entertainment
Discover the tools AMB Sports and Entertainment uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.
AMB Sports and Entertainment Email Formats and Examples
AMB Sports + Entertainment likely uses standardized corporate email formats for its employees, typically based on employee names and the company domain. While exact patterns are not publicly disclosed, common formats in large organizations include [first_initial][last]@[domain.com] or [first].[last]@[domain.com]. The primary domain for AMBSE corporate employees is likely 'ambse.com', while specific entities like the Atlanta Falcons might use 'atlantafalcons.com'.
[first_initial][last]@ambse.com or [first].[last]@ambse.com
Format
jsmith@ambse.com or jane.doe@ambse.com
Example
70%
Success rate
News and media
Mercedes-Benz Stadium News / FIFA • February 4, 2024
AMB Sports + Entertainment's Mercedes-Benz Stadium to Host Eight FIFA World Cup 2026 Matches, Including a Semifinal
FIFA announced the match schedule for the FIFA World Cup 2026, revealing that Mercedes-Benz Stadium, an AMBSE venue, will host eight matches: five group stage games, a Round of 32 match, a Round of 16 match, and a prestigious Semifinal. This underscores the stadium's world-class status and Atlanta's role as a major international sports hub....more
AMBSE News • January 25, 2024
AMB Sports + Entertainment Appoints Tarena W. Smith as Chief Human Resources Officer
AMB Sports and Entertainment (AMBSE) named Tarena W. Smith as its new Chief Human Resources Officer. Smith will lead all human resources functions for AMBSE, including talent management, organizational culture, and employee engagement for its diverse portfolio, which includes the Atlanta Falcons, Atlanta United, Mercedes-Benz Stadium, and PGA TOUR Superstore....more
AMBSE News • November 13, 2023
AMB Sports + Entertainment Promotes Dietmar Exler to Chief Operating Officer
Dietmar Exler was promoted to Chief Operating Officer for AMB Sports and Entertainment (AMBSE). In his expanded role, Exler, who previously served as CEO of Mercedes-Benz Stadium, will oversee operations across all AMBSE businesses, driving efficiency and strategic alignment....more
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