What Does Amazon Frontlines Do?

Total employees1541000
HeadquartersSeattle
Founded1994

Amazon Frontlines represents Amazon's global sales and account management teams. Focused on customer success, these teams work directly with businesses to help them grow using Amazon's suite of products and services, including Amazon Web Services (AWS), Amazon Advertising, and Amazon Marketplace. The Frontlines organization is vital for driving revenue and building strong relationships with Amazon's diverse customer base.

Where Is Amazon Frontlines's Headquarters?

Amazon Frontlines officeAmazon Frontlines officeAmazon Frontlines officeAmazon Frontlines office
*Images sourced via web search. Rights belong to original owners

HQ Function

This location serves as the primary center for Amazon's global corporate operations, including the strategic direction and support for Amazon Frontlines sales and account management initiatives.

Notable Features:

Amazon's Seattle headquarters campus is known for its distinctive design, including the iconic Spheres, which provide a unique and innovative workspace.

Work Culture:

The work culture at Amazon's Seattle headquarters is known for its fast-paced, data-driven environment with a strong emphasis on innovation, customer obsession, and long-term thinking. Frontlines teams operating from this location share these values.

HQ Significance:

As the heart of Amazon's operations, the Seattle headquarters is significant as the driving force behind the company's global strategy, innovation, and growth, impacting Frontlines teams worldwide.

Values Reflected in HQ: Innovation, Customer Obsession, Bias for Action, Ownership, and High Standards are strongly reflected in the design and operations of the Seattle headquarters.

Location:

Amazon Frontlines supports businesses globally through various functions including sales, account management, solutions architecture, technical support, training, and professional services. These teams operate across all major regions, including North America, Europe, Asia-Pacific, and Latin America, tailoring their approaches to meet the specific needs of each market.

Street Address:

410 Terry Ave N

City:

Seattle

State/Province:

WA

Country:

USA

Where Else Does Amazon Frontlines Operate Around the World?

Arlington, VA, USA

Address: 1200 S Hayes St, Arlington, VA 22202, USA

Serving the Mid-Atlantic region and providing proximity to key government agencies and enterprise customers.

London, England

Address: 1 Principal Place, Worship Street, London EC2A 2FA, United Kingdom

Serving the UK and European markets.

Tokyo, Japan

Address: Shimomeguro, Meguro City, Tokyo 153-0064, Japan

Serving the Japanese market and supporting regional business development.

Buying Intent Signals for Amazon Frontlines

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Who's Leading Amazon Frontlines? Meet the Executive Team

As of April 2025, Amazon Frontlines' leadership includes:

Andy Jassy - Chief Executive Officer
Doug Herrington - CEO of Worldwide Amazon Stores

Who's Investing in Amazon Frontlines?

Amazon Frontlines has been backed by several prominent investors over the years, including:

As a division of Amazon, Amazon's investors are applicable

What Leadership Changes Has Amazon Frontlines Seen Recently?

Hire0
Exits0

Tracking executive changes at Amazon is complex given the company's large size and frequent internal movements. There aren't readily available, public details specific to the Frontlines organization. Tracking major shifts in Amazon's leadership is important for any Amazon Division.

What Technology (Tech Stack) Is Used byAmazon Frontlines?

Discover the tools Amazon Frontlines uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

Amazon Frontlines Email Formats and Examples

Amazon's primary email format typically follows a pattern of the first name initial followed by the last name @amazon.com. However, variations may exist.

[first_initial][last]@amazon.com

Format

jdoe@amazon.com

Example

80%

Success rate

What's the Latest News About Amazon Frontlines?

Amazon Official Blog • October 26, 2023

Amazon Announces New AWS Region in Thailand

Amazon Web Services (AWS), supported by Amazon Frontlines teams globally, announced plans to open a new AWS Region in Thailand, expanding its infrastructure and services for customers in Southeast Asia....more

Reuters • July 27, 2023

Amazon reports Q2 results; sees growth in AWS

Amazon reported strong Q2 results, driven by continued growth in Amazon Web Services (AWS). Frontlines teams played a key role in driving this growth by securing new customers and expanding existing relationships....more

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