Amazing Grass
Amazing Grass's Overview
Amazing Grass is a company dedicated to crafting organic, plant-based nutritional products. Founded in 2002 by Todd Habermehl and Brandon Bert, the company focuses on providing high-quality green superfoods, protein powders, and other wellness supplements. Their products are designed to help individuals lead healthier, more active lives by incorporating the benefits of nutrient-dense greens and wholesome fruits and vegetables into their daily routines. Amazing Grass was acquired by Glanbia plc in 2017 and now operates as part of the Glanbia Performance Nutrition portfolio, benefiting from global resources while maintaining its commitment to quality and plant-based ingredients.
Where is Amazing Grass's Headquarters?
HQ Function
Serves as the main hub for brand management, marketing, product innovation, and administrative operations for Amazing Grass, integrated within Glanbia Performance Nutrition's U.S. operations.
Notable Features:
Modern office facilities within a prominent business complex in Newport Beach, designed to foster collaboration and innovation for Glanbia's portfolio of health and wellness brands.
Work Culture:
A dynamic and health-conscious work environment, emphasizing teamwork, innovation in plant-based nutrition, and alignment with Glanbia's global values. Employees are passionate about wellness and contribute to a culture of creativity and customer focus.
HQ Significance:
The Newport Beach location leverages Southern California's vibrant health and wellness ecosystem, providing strategic access to talent, market trends, and industry partners. Its integration with Glanbia Performance Nutrition facilitates resource sharing and global reach for the Amazing Grass brand.
Values Reflected in HQ: The choice of a modern, collaborative workspace in a health-forward region like Southern California reflects Amazing Grass's commitment to innovation in wellness, quality, and fostering a dynamic brand culture within the larger Glanbia organization.
Location:
Amazing Grass products are available in multiple countries through online retailers and physical stores. Its global presence is significantly supported by Glanbia Performance Nutrition's international distribution network, sales teams, and marketing efforts. This allows Amazing Grass to reach consumers worldwide, with functions like international sales, logistics, and localized marketing managed through Glanbia's global infrastructure.
Street Address:
230 Newport Center Drive, Suite 300
City:
Newport Beach
State/Province:
CA
Country:
USA
Amazing Grass's Global Presence
Aurora, Illinois, USA (Glanbia Facility)
Address: N Randall Rd, Aurora, IL (Glanbia Nutritionals Facility)
Serves as a key manufacturing and innovation hub for Glanbia in North America, ensuring quality control, supply chain efficiency, and product development for its portfolio of nutritional brands.
Buying Intent Signals for Amazing Grass
Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.
Executive Team of Amazing Grass
As of April 2025, Amazing Grass' leadership includes:
Investors of Amazing Grass
Amazing Grass has been backed by several prominent investors over the years, including:
Executive New Hires/Exits in the Last 12 Months
Recent executive changes primarily involve leadership transitions within the parent company, Glanbia, and its Glanbia Performance Nutrition (GPN) division, which directly impacts brands like Amazing Grass. Notably, Jarrod Mills was appointed President of GPN, and Grant L. Davidson departed as CEO of GPN.
Departures
New Appointments:
Technology (Tech Stack) used by Amazing Grass
Discover the tools Amazing Grass uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.
Amazing Grass Email Formats and Examples
While many corporate communications for Amazing Grass employees, particularly those in shared functions, may use Glanbia's domain (@glanbia.com), brand-specific roles might still utilize or have previously used @amazinggrass.com. A common professional email format is [first_initial][last].
[first_initial][last]@amazinggrass.com
Format
jdoe@amazinggrass.com
Example
75%
Success rate
News and media
PR Newswire • September 12, 2023
Amazing Grass Launches New Line of Greens Blend Detox & Digest Powders
Amazing Grass announced the launch of its new Greens Blend Detox & Digest powders, expanding its popular line of superfood products. The new blend is designed to support digestion and natural detoxification with a combination of organic greens, fruits, vegetables, and a unique enzyme and probiotic blend....more
Glanbia Plc News • May 21, 2024
Glanbia plc announces appointment of President, Glanbia Performance Nutrition
Glanbia plc announced the appointment of Jarrod Mills as President of Glanbia Performance Nutrition (GPN), effective immediately. Jarrod previously held the role of interim CEO of GPN and prior to that was Chief Financial Officer of GPN....more
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