Amazfit
Amazfit's Overview
Amazfit is a leading global smart wearable brand focused on health and fitness. Launched in 2015, Amazfit is a brand of Zepp Health (NYSE: ZEPP), a company that develops and manufactures smartwatches, fitness bands, and other smart hardware. Amazfit products are known for their stylish designs, long battery life, advanced health and fitness tracking features, and accessible pricing. They aim to empower users to live healthier and more active lives by connecting health with technology, serving a diverse global customer base across more than 90 countries.
Where is Amazfit's Headquarters?
HQ Function
Serves as the global headquarters for Zepp Health, overseeing strategic planning, core research and development, product innovation, global operations management, and corporate functions for all its brands, including Amazfit.
Notable Features:
Located within a modern high-tech industrial park, the headquarters likely features advanced R&D laboratories, design studios, testing facilities, and collaborative workspaces designed to foster innovation in wearable technology.
Work Culture:
Characterized by a fast-paced, innovative, and technology-driven environment. Emphasis on research, engineering excellence, global collaboration, and agile product development to stay competitive in the smart wearables market.
HQ Significance:
The Hefei headquarters is central to Zepp Health's global strategy, connecting its R&D efforts with its manufacturing ecosystem and driving the international expansion and technological advancement of the Amazfit brand.
Values Reflected in HQ: The headquarters reflects Zepp Health's core values of innovation, a focus on health and technology, global ambition, engineering precision, and efficiency in operations.
Location:
Amazfit products are available in over 90 countries and regions worldwide. This global footprint is supported by Zepp Health's international infrastructure, which includes dedicated teams for research and development, product design, marketing, sales, distribution, and customer support across Asia, Europe, North America, and other key markets. This allows Amazfit to cater to diverse consumer needs and preferences globally.
Street Address:
Building A4, Anhui (Hefei) International Information Industry Park, No. 900 Wangjiang West Road, High-tech Zone
City:
Hefei
State/Province:
Anhui
Country:
China
Amazfit's Global Presence
Cupertino, California, USA
Address: 18400 N. Stelling Rd, Cupertino, CA 95014, USA
To drive Amazfit's market penetration and brand growth in the Americas, manage regional distribution channels, and gather local market insights to inform product development.
Beijing & Shenzhen, China
Address: Various office locations in key technology hubs.
To leverage China's vast pool of tech talent and its robust manufacturing and supply chain infrastructure, ensuring rapid innovation cycles and efficient production for Amazfit products globally.
Buying Intent Signals for Amazfit
Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.
Executive Team of Amazfit
As of April 2025, Amazfit' leadership includes:
Investors of Amazfit
Amazfit has been backed by several prominent investors over the years, including:
Executive New Hires/Exits in the Last 12 Months
Over the past 12 months, Zepp Health notably appointed a new Chief Financial Officer, reflecting a key change in its financial leadership team.
Departures
New Appointments:
Technology (Tech Stack) used by Amazfit
Discover the tools Amazfit uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.
Amazfit Email Formats and Examples
Email formats for Zepp Health, the parent company of Amazfit, likely adhere to common corporate structures. While not publicly confirmed, typical patterns include combinations of first name, last name, or initials followed by the @zepp.com domain.
[first].[last]@zepp.com or [first_initial][last]@zepp.com
Format
john.doe@zepp.com
Example
70%
Success rate
News and media
Wareable • February 27, 2024
Amazfit Helio Ring: Price, specs, and release date for the smart ring
Amazfit officially detailed its first smart ring, the Helio Ring, aimed at athletes and individuals focused on optimizing recovery. The ring tracks comprehensive sleep data, heart rate variability, and readiness scores, designed to work in conjunction with Amazfit smartwatches to provide holistic health insights. Pre-orders have begun in select markets....more
CNET • January 9, 2024
Amazfit Helio Ring Joins Growing Smart Ring Market at CES 2024
Amazfit showcased its upcoming Helio Ring at CES 2024, marking its entry into the smart ring category. The device is positioned as a recovery-focused wearable for athletes, promising detailed sleep and biometric analysis to complement its existing line of smartwatches....more
GSMArena • October 26, 2023
Amazfit Active and Active Edge announced with Zepp OS 2.0, built-in GPS and AMOLED screens
Amazfit launched two new smartwatches, the Amazfit Active and Amazfit Active Edge. Both devices run on Zepp OS 2.0, feature built-in GPS, sport vibrant AMOLED displays, and offer a suite of health and fitness tracking capabilities. The Active Edge is designed with a more rugged aesthetic for outdoor enthusiasts....more
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