Amaysim Australia Pty Ltd is a prominent Mobile Virtual Network Operator (MVNO) in Australia, celebrated for its straightforward, value-driven, and flexible mobile solutions. Launched in 2010, Amaysim rapidly gained market share by championing 'bring your own phone' SIM-only plans without restrictive lock-in contracts, attracting customers who prioritize affordability and transparency. Since its acquisition by Optus in February 2021, Amaysim operates as a wholly-owned subsidiary, continuing its mission to provide competitive mobile and data services leveraging the extensive Optus network, while maintaining its distinct brand identity focused on customer empowerment and simplicity.
This facility acts as the central command for Amaysim's Australian operations, overseeing core functions including executive management, marketing strategy, customer experience leadership, and technology infrastructure management.
The headquarters are housed in a modern commercial office building in Sydney's CBD, equipped with contemporary office amenities and excellent connectivity to public transport and city services. Specific architectural details are typical of A-grade commercial lease spaces, focused on functionality and a productive environment.
Post-Optus acquisition, Amaysim's work culture likely melds its original agile, customer-first ethos with the structured corporate environment of a major telecommunications leader. There's a strong emphasis on innovation, teamwork, achieving results, and maintaining a vibrant, inclusive workplace.
The Sydney headquarters is pivotal, anchoring Amaysim's operations in Australia's largest economic hub. This prime location facilitates crucial interactions with industry partners, access to a rich talent pool, and engagement with the broader technology and business community.
Amaysim Australia Pty Ltd's operations are primarily concentrated within the Australian market. As a subsidiary of Optus, which is part of the global Singtel group, Amaysim benefits from the international reach and resources of its parent companies. However, the Amaysim brand and its direct-to-consumer services are tailored specifically for Australian customers. Global support functions, such as international roaming agreements, technology sourcing, and overarching telecommunications strategy, are typically managed through the broader Optus and Singtel networks.
17-19 Bridge Street
Sydney
NSW
Australia
Address: Level 4, 90 Collins Street, Melbourne, VIC 3000
This Melbourne presence supports Amaysim's national operational framework through its integration with Optus, enabling streamlined strategic alignment, network management, and access to shared corporate services. It also provides a corporate touchpoint in another key Australian metropolitan area.
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As of April 2025, amaysim' leadership includes:
amaysim has been backed by several prominent investors over the years, including:
Over the past 12-18 months, Amaysim experienced a significant leadership transition with Isaac Ward assuming the role of CEO. This followed the departure of the previous CEO, Renee Vincent, signaling a new chapter for the MVNO under Optus's continued ownership and strategic direction.
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Amaysim Australia Pty Ltd likely employs standard corporate email address formats for its staff. The most common patterns typically involve combinations of an employee's first name and last name, or first initial and last name, followed by the @amaysim.com.au domain.
Common formats are [first].[last]@amaysim.com.au or [f][last]@amaysim.com.au.
Format
john.smith@amaysim.com.au
Example
75%
Success rate
Campaign Brief • August 14, 2023
Amaysim unveiled its new brand campaign, 'Switch to Amazing,' developed in collaboration with creative agency Special. The campaign focuses on highlighting Amaysim's strong value proposition, customer service, and the 'amazing' experience it offers in the competitive Australian mobile market....more
Amaysim Blog • July 19, 2023
Amaysim was honored with Canstar Blue's 'Most Satisfied Customers' award for Prepaid Mobile SIM-Only plans in 2023. This achievement, marking the eighth time Amaysim has received this recognition, highlights its consistent dedication to customer satisfaction and providing excellent value....more
iTnews • May 8, 2023
Isaac Ward, formerly Optus' lead for digital and its GOMO brand, officially stepped into the role of Amaysim CEO earlier in 2023. He succeeded Renee Vincent, who departed the company. Ward has been with Optus for over five years....more
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