Amartha
Amartha's Overview
Amartha is an Indonesian pioneering fintech peer-to-peer (P2P) lending platform focused on providing financial access and empowerment to unbanked and underbanked women micro-entrepreneurs in rural Indonesia. Founded in 2010 as a microfinance institution and transforming into a fintech P2P lender in 2016, Amartha leverages technology to connect lenders with borrowers, fostering financial inclusion and economic growth at the grassroots level. The company aims to create a more equitable society by providing affordable capital, financial literacy, and support to its borrowers.
Where is Amartha's Headquarters?
HQ Function
Serves as the central hub for Amartha's strategic operations, technology development, partnerships, and overall management of its P2P lending platform and financial inclusion initiatives across Indonesia.
Notable Features:
Located in a modern office building (Millennium Centennial Center) within a prominent business district, offering contemporary office amenities and a collaborative workspace environment designed to foster innovation.
Work Culture:
Amartha fosters a mission-driven, innovative, and collaborative work culture. Employees are often driven by the social impact of their work, empowering women micro-entrepreneurs. The environment is fast-paced, typical of a growing fintech company, with an emphasis on technology, data-driven decisions, and achieving financial inclusion goals.
HQ Significance:
The Jakarta headquarters is crucial for Amartha's operations, enabling it to tap into the city's talent pool, connect with regulatory bodies, secure national and international partnerships, and drive its expansion strategy for empowering micro-entrepreneurs throughout Indonesia.
Values Reflected in HQ: The choice of a central, modern HQ reflects Amartha's commitment to professionalism, technological advancement, transparency, and its ambition to be a leading player in the Indonesian fintech and social impact sector.
Location:
Amartha primarily operates and focuses its services within Indonesia, serving communities across various islands including Java, Sumatra, Sulawesi, and Nusa Tenggara. While its direct operational footprint is domestic, Amartha's impact and innovative model attract international attention from investors, development finance institutions, and partners interested in Indonesia's inclusive finance sector. The company's success serves as an influential case study for financial inclusion initiatives globally, though it does not currently have operational offices outside of Indonesia.
Street Address:
GoWork, Millennium Centennial Center, Lantai 23, Jl. Jend. Sudirman No.Kav. 25, RT.4/RW.2
City:
Jakarta Selatan
State/Province:
Daerah Khusus Ibukota Jakarta
Country:
Indonesia
Amartha's Global Presence
Various locations across Java, Sumatra, Sulawesi, and Nusa Tenggara, Indonesia
Address: Distributed network of field offices and operational points in numerous rural and peri-urban areas.
To extend Amartha's financial inclusion services to underserved populations in remote areas, manage local operations effectively, build strong community relationships, gather real-time market insights, and ensure the successful implementation of Amartha's social mission at a grassroots level.
Buying Intent Signals for Amartha
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Executive Team of Amartha
As of April 2025, Amartha' leadership includes:
Investors of Amartha
Amartha has been backed by several prominent investors over the years, including:
Executive New Hires/Exits in the Last 12 Months
Amartha has seen a key leadership appointment in the last 12 months with Hadi Wenas becoming the new CEO. Concurrently, founder Andi Taufan Garuda Putra transitioned to the strategic role of Group CEO. These changes mark a significant step in Amartha's journey towards scaling its impact and operations.
Departures
New Appointments:
Technology (Tech Stack) used by Amartha
Discover the tools Amartha uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.
Amartha Email Formats and Examples
Amartha likely uses common professional email formats for its employees. While the exact structure can vary, typical formats include using the employee's first name, last name, or a combination. For general inquiries, specific departmental emails such as 'cs@amartha.com' (customer service) or 'partnership@amartha.com' are also utilized.
[first].[last]@amartha.com or [firstinitial][last]@amartha.com
Format
jane.doe@amartha.com
Example
75%
Success rate
News and media
TechCrunch • May 7, 2024
Amartha, an Indonesian P2P lender for women-led MSMEs, names Hadi Wenas new CEO
Indonesian fintech Amartha announced the appointment of Hadi Wenas as its new Chief Executive Officer. Wenas, previously Chief Commercial Officer at KoinWorks, takes over from founder Andi Taufan Garuda Putra, who will now serve as Group CEO of Amartha....more
Antara News • January 17, 2024
Amartha disburses Rp12.83 trillion to women MSMEs
Fintech peer-to-peer lending company Amartha reported disbursing Rp12.83 trillion (around $820 million) in capital to 2.13 million women micro, small, and medium enterprise (MSME) actors in Indonesia by the end of 2023, reinforcing its commitment to financial inclusion....more
Amartha Blog • October 5, 2023
Amartha Partners with IFC to Enhance Digital Financial Literacy for Women Micro-Entrepreneurs in Rural Indonesia
Amartha collaborated with the International Finance Corporation (IFC), a member of the World Bank Group, to launch a program aimed at improving digital and financial literacy among women micro-entrepreneurs in rural Indonesia, further supporting their business growth and economic resilience....more
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