Amarilo Jewelry, founded in 2012 by Ali Heiss and Stella Simona, is a Los Angeles-based fine jewelry brand. It specializes in creating timeless, delicate, and layerable pieces designed for the modern woman. Amarilo emphasizes quality craftsmanship, ethically sourced materials, and accessible luxury, intending for its jewelry to be everyday essentials that can be mixed, matched, and cherished.
The Los Angeles headquarters serves as the primary hub for Amarilo Jewelry's design, production oversight, marketing, e-commerce operations, and customer service.
Likely a contemporary design studio and office space, optimized for creativity, jewelry craftsmanship, and day-to-day business operations. Specific architectural details are not publicly disclosed.
The work culture is expected to be creative, collaborative, and detail-oriented, reflecting the brand's commitment to quality and minimalist aesthetics. A passion for jewelry design and modern fashion likely permeates the environment.
The Los Angeles headquarters is significant as it's the birthplace of Amarilo's distinct design aesthetic and anchors the brand's identity within the vibrant LA fashion scene.
While based in Los Angeles, Amarilo Jewelry has a global reach through its robust e-commerce platform. They ship their fine jewelry to customers internationally, catering to a worldwide audience that appreciates their minimalist and timeless designs. Their digital presence allows them to engage with and serve customers across different countries.
[Information not publicly available, typically a private studio/office for brands of this nature]
Los Angeles
California
United States
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As of April 2025, Amarilo Jewelry' leadership includes:
Amarilo Jewelry has been backed by several prominent investors over the years, including:
Amarilo Jewelry is a founder-led company. There have been no major public announcements regarding executive hires or departures in the last 12 months, which is common for a company of its scale.
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Amarilo Jewelry's primary public contact email is info@amarilojewelry.com. While specific individual email patterns are not officially published, a common professional format for companies is [first_initial][last]@[companydomain].com or [first_name]@[companydomain].com.
A common professional email format is [first_initial][last]@amarilojewelry.com (e.g., jsmith@amarilojewelry.com), though this specific pattern is not confirmed for Amarilo Jewelry.
Format
aheiss@amarilojewelry.com (hypothetical example, based on [first_initial][last])
Example
60%
Success rate
Brides.com • February 15, 2024
An engagement ring from Amarilo Jewelry was featured in Brides.com's curated selection of '26 Unique Engagement Rings for the Unconventional Bride,' highlighting the brand's distinctive design aesthetic suitable for contemporary tastes....more
Create & Cultivate • July 10, 2023
Stella Simona, co-founder of Amarilo Jewelry and Haati Chai, shared insights into her entrepreneurial journey, the creative inspiration behind her jewelry lines, and styling tips for layering pieces in an interview with Create & Cultivate....more
The Zoe Report • March 7, 2023
The Zoe Report highlighted Amarilo Jewelry in its feature on the biggest Spring 2023 jewelry trends, showcasing their pieces as representative of styles that emphasize individuality and personal expression....more
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