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AMAG Group's Overview

Total employees2990
HeadquartersCham
Founded1945

AMAG Group is a leading Swiss company in the automotive industry, operating as an importer and retailer for various Volkswagen Group brands (including Volkswagen, Audi, SEAT, Škoda, CUPRA, Porsche, Bentley, Lamborghini) and other automotive-related services. They offer a comprehensive range of solutions including new and used car sales, after-sales services, spare parts, leasing, financing, fleet management, and are increasingly involved in new mobility concepts like their EV charging network Clyde and car subscriptions.

Where is AMAG Group's Headquarters?

HQ Function

Serves as the central hub for strategic decision-making, corporate governance, financial control, and administrative oversight for all AMAG Group's diverse automotive operations across Switzerland.

Notable Features:

A modern corporate facility designed to foster collaboration and reflect AMAG's commitment to innovation and efficiency in the automotive sector. Specific architectural details are proprietary but align with contemporary business campus standards.

Work Culture:

Professional, dynamic, and customer-centric, with a strong emphasis on teamwork, continuous improvement, and adapting to the evolving mobility landscape. Employees often share a passion for the automotive industry and Swiss quality standards.

HQ Significance:

The headquarters represents the nerve center of one of Switzerland's largest private enterprises and a dominant force in the Swiss automotive market, steering national import, retail, and service strategies for major global brands.

Values Reflected in HQ: The headquarters' design and operations likely reflect AMAG's core values such as quality, customer focus, sustainability (e.g., through modern building standards and operational efficiencies), and innovation.

Location:

AMAG Group's primary operations are concentrated in Switzerland and the Principality of Liechtenstein. While it imports vehicles from global manufacturers (primarily Volkswagen Group brands from Europe), its direct business presence, including sales, retail, leasing, financial services, and mobility solutions, is focused on these two markets. It supports these functions through robust import logistics, a nationwide service network, and centralized administrative operations within Switzerland.

Street Address:

Alte Steinhauserstrasse 12

City:

Cham

State/Province:

ZG

Country:

Switzerland

AMAG Group's Global Presence

Dübendorf, Zurich/Switzerland

Address: Giessenstrasse 4, 8600 Dübendorf, Switzerland

Serving the Greater Zurich area with a wide range of automotive products and services, acting as a model dealership and brand experience center.

Schinznach-Bad, Aargau/Switzerland

Address: Aarauerstrasse 20, 5116 Schinznach-Bad, Switzerland

Supports the entire Swiss network with efficient vehicle import processing, spare parts distribution, and specialized technical training, ensuring operational excellence and quality service across all locations.

Switzerland-wide

Address: Multiple locations

Ensuring nationwide coverage for sales, after-sales services, parts, and customer support for all represented automotive brands, making AMAG accessible to customers across the country.

Buying Intent Signals for AMAG Group

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Executive Team of AMAG Group

As of April 2025, AMAG Group' leadership includes:

Helmut Ruhl - Chief Executive Officer (CEO)
Philipp Hänggi - Chief Financial Officer (CFO)
Martin Everts - Managing Director AMAG Import
Mathias Gabler - Managing Director AMAG Retail
Heiko Visarius - Managing Director AMAG Leasing AG
Sascha Zielinski - Managing Director AMAG Services AG
Gerald Ziegler - Chief Information Officer (CIO)
Martin Zuellig - Chief Human Resources Officer (CHRO)

Investors of AMAG Group

AMAG Group has been backed by several prominent investors over the years, including:

Privately held company owned by Eva Maria Bucher-Haefner (through family interests/foundation stemming from founder Walter Haefner)

Executive New Hires/Exits in the Last 12 Months

Hire2
Exits0

AMAG Group has strengthened its leadership by appointing a new CHRO and a new Managing Director for AMAG Services AG to its Group Executive Board in the last 12-18 months.

New Appointments:

Martin Zuellig, Martin Zuellig appointed as new CHRO, joining the Group Executive Board to lead human resources strategy.
Sascha Zielinski, Sascha Zielinski took leadership of AMAG Services AG and joined the Group Executive Board, focusing on service-related business areas.

Technology (Tech Stack) used by AMAG Group

Discover the tools AMAG Group uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

AMAG Group Email Formats and Examples

AMAG Group commonly uses standard corporate email formats that combine employee names with their domain '@amag.ch'. The most prevalent formats are typically firstname.lastname@amag.ch or firstinitial.lastname@amag.ch.

[first_name].[last_name]@amag.ch or [first_initial].[last_name]@amag.ch

Format

max.muster@amag.ch or m.muster@amag.ch

Example

75%

Success rate

News and media

newsroom.amag.chMarch 7, 2024

AMAG Group Reports Very Good Business Results for 2023

AMAG Group announced a turnover of CHF 5.2 billion for the 2023 financial year, a significant increase. The company sold over 92,000 new vehicles and continues its strong focus on electromobility, including the expansion of its Clyde charging network....more

newsroom.amag.chOctober 26, 2023

AMAG Accelerates Expansion of Solar Energy

AMAG Group is significantly increasing its investment in photovoltaic systems on its properties across Switzerland. The initiative aims to cover a substantial portion of its own electricity needs with self-generated solar power, furthering its sustainability commitments....more

newsroom.amag.chJuly 4, 2023

Noviv Mobility AG: New Mobility Offers for Companies from a Single Source

AMAG Group launched Noviv Mobility AG, a new subsidiary dedicated to providing comprehensive mobility solutions for corporate customers. Offerings include fleet management, financing options, and access to a diverse range of mobility services, streamlining solutions for businesses....more

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