AMAG Group is a leading Swiss company in the automotive industry, operating as an importer and retailer for various Volkswagen Group brands (including Volkswagen, Audi, SEAT, Škoda, CUPRA, Porsche, Bentley, Lamborghini) and other automotive-related services. They offer a comprehensive range of solutions including new and used car sales, after-sales services, spare parts, leasing, financing, fleet management, and are increasingly involved in new mobility concepts like their EV charging network Clyde and car subscriptions.
Serves as the central hub for strategic decision-making, corporate governance, financial control, and administrative oversight for all AMAG Group's diverse automotive operations across Switzerland.
A modern corporate facility designed to foster collaboration and reflect AMAG's commitment to innovation and efficiency in the automotive sector. Specific architectural details are proprietary but align with contemporary business campus standards.
Professional, dynamic, and customer-centric, with a strong emphasis on teamwork, continuous improvement, and adapting to the evolving mobility landscape. Employees often share a passion for the automotive industry and Swiss quality standards.
The headquarters represents the nerve center of one of Switzerland's largest private enterprises and a dominant force in the Swiss automotive market, steering national import, retail, and service strategies for major global brands.
AMAG Group's primary operations are concentrated in Switzerland and the Principality of Liechtenstein. While it imports vehicles from global manufacturers (primarily Volkswagen Group brands from Europe), its direct business presence, including sales, retail, leasing, financial services, and mobility solutions, is focused on these two markets. It supports these functions through robust import logistics, a nationwide service network, and centralized administrative operations within Switzerland.
Alte Steinhauserstrasse 12
Cham
ZG
Switzerland
Address: Giessenstrasse 4, 8600 Dübendorf, Switzerland
Serving the Greater Zurich area with a wide range of automotive products and services, acting as a model dealership and brand experience center.
Address: Aarauerstrasse 20, 5116 Schinznach-Bad, Switzerland
Supports the entire Swiss network with efficient vehicle import processing, spare parts distribution, and specialized technical training, ensuring operational excellence and quality service across all locations.
Address: Multiple locations
Ensuring nationwide coverage for sales, after-sales services, parts, and customer support for all represented automotive brands, making AMAG accessible to customers across the country.
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As of April 2025, AMAG Group' leadership includes:
AMAG Group has been backed by several prominent investors over the years, including:
AMAG Group has strengthened its leadership by appointing a new CHRO and a new Managing Director for AMAG Services AG to its Group Executive Board in the last 12-18 months.
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AMAG Group commonly uses standard corporate email formats that combine employee names with their domain '@amag.ch'. The most prevalent formats are typically firstname.lastname@amag.ch or firstinitial.lastname@amag.ch.
[first_name].[last_name]@amag.ch or [first_initial].[last_name]@amag.ch
Format
max.muster@amag.ch or m.muster@amag.ch
Example
75%
Success rate
newsroom.amag.ch • March 7, 2024
AMAG Group announced a turnover of CHF 5.2 billion for the 2023 financial year, a significant increase. The company sold over 92,000 new vehicles and continues its strong focus on electromobility, including the expansion of its Clyde charging network....more
newsroom.amag.ch • October 26, 2023
AMAG Group is significantly increasing its investment in photovoltaic systems on its properties across Switzerland. The initiative aims to cover a substantial portion of its own electricity needs with self-generated solar power, furthering its sustainability commitments....more
newsroom.amag.ch • July 4, 2023
AMAG Group launched Noviv Mobility AG, a new subsidiary dedicated to providing comprehensive mobility solutions for corporate customers. Offerings include fleet management, financing options, and access to a diverse range of mobility services, streamlining solutions for businesses....more
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