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Always Fresh Farms's Overview

Total employees75
HeadquartersPlant City
Founded

Always Fresh Farms is a leading grower, marketer, and shipper of fresh berries, including strawberries, blueberries, raspberries, and blackberries. With a commitment to quality, innovation, and sustainability, they work with a network of growers and utilize advanced varietal development to provide delicious and nutritious berries to consumers year-round. Their operations span key growing regions to ensure a consistent supply of premium produce.

Where is Always Fresh Farms's Headquarters?

HQ Function

Serves as the central hub for operations, sales, marketing, logistics, research and development, and strategic planning for their extensive berry supply chain.

Notable Features:

Likely includes modern administrative offices, and potentially quality control labs or pilot packing facilities. Its location offers proximity to major transport routes, vital for the efficient distribution of perishable goods.

Work Culture:

A dynamic and collaborative environment focused on agricultural excellence, innovation in berry cultivation and varietals, stringent quality control, and responsive customer service. Emphasizes teamwork across farming operations, logistics, sales, and business management.

HQ Significance:

Its Plant City location is strategically vital, placing the company in the heart of Florida's 'Winter Strawberry Capital of the World.' This facilitates direct access to growers, agricultural resources, and key distribution networks for the Eastern US and beyond.

Values Reflected in HQ: The headquarters reflects the company's core values of freshness, quality, innovation in agriculture, and commitment to an efficient and reliable supply chain, leveraging its strategic location to drive excellence in the berry industry.

Location:

Always Fresh Farms maintains a significant presence across North America, with key operational centers and grower networks in the United States (primarily Florida and California) and Mexico. This strategic footprint enables year-round sourcing of high-quality berries, robust quality control measures, and efficient sales, marketing, and distribution functions to serve retail, foodservice, and wholesale customers across the continent and potentially beyond.

Street Address:

1811 W. State Road 60

City:

Plant City

State/Province:

Florida

Country:

USA

Always Fresh Farms's Global Presence

Winter Haven, Florida, USA

Address: 300 SR 544 W, Winter Haven, FL 33881

Supports efficient distribution and cold chain integrity for berries sourced from Florida and other growing regions, particularly for East Coast markets and ensuring timely delivery.

Watsonville, California, USA

Address: 420 N. Main St., Watsonville, CA 95076

Strategically located in a major berry-producing area to oversee West Coast operations, support local growers, and supply to western US markets and potentially for export.

Zamora, Michoacán, Mexico

Address: Hidalgo 82-A, Col. Centro, CP 59600 Zamora, Michoacán, Mexico

Facilitates the procurement and export of Mexican berries to US and other international markets, ensuring a consistent supply outside of US peak growing seasons and maintaining quality standards.

Buying Intent Signals for Always Fresh Farms

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Executive Team of Always Fresh Farms

As of April 2025, Always Fresh Farms' leadership includes:

Wayne Giddings - President & CEO
Matthew Giddings - Chief Operating Officer (COO)
Keith Mixon - Chief Business Officer (CBO)
Sean Riemer - Vice President of Sales

Investors of Always Fresh Farms

Always Fresh Farms has been backed by several prominent investors over the years, including:

Privately Held

Executive New Hires/Exits in the Last 12 Months

Hire2
Exits0

In the past year, Always Fresh Farms strengthened its executive leadership through key internal promotions, reflecting the company's growth and strategic focus. Matthew Giddings was appointed Chief Operating Officer and Keith Mixon became Chief Business Officer.

New Appointments:

Matthew Giddings, Matthew Giddings was promoted to Chief Operating Officer, taking on expanded responsibilities for overseeing the company's operational strategies, supply chain, and farming partnerships.
Keith Mixon, Keith Mixon was promoted to Chief Business Officer, focusing on strategic business development, market expansion, and overall commercial growth initiatives for Always Fresh Farms.

Technology (Tech Stack) used by Always Fresh Farms

Discover the tools Always Fresh Farms uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

Always Fresh Farms Email Formats and Examples

Always Fresh Farms likely utilizes common professional email formats. Based on industry patterns and publicly observed data, a common structure is combining the first initial with the last name, or the full first name separated by a period from the last name.

[first_initial][last]@alwaysfresh.com or [first].[last]@alwaysfresh.com

Format

jdoe@alwaysfresh.com or jane.doe@alwaysfresh.com

Example

80%

Success rate

News and media

Perishable NewsApril 26, 2023

Always Fresh Farms Adds Strawberry Veteran To Team

Always Fresh Farms has strengthened its team by appointing Mark Ligon, an experienced professional in the strawberry industry, as Director of Grower Relations and Business Development. This strategic hire aims to enhance partnerships with growers and expand business opportunities in the berry sector....more

AndNowUKnowMarch 20, 2023

Always Fresh Farms Announces Key Promotions to Executive Leadership Team

Always Fresh Farms has announced strategic promotions within its leadership, elevating Matthew Giddings to Chief Operating Officer and Keith Mixon to Chief Business Officer. These appointments are set to support the company's continued growth and innovation in the berry industry....more

Always Fresh Farms NewsFebruary 28, 2023

Always Fresh Farms Unveils New Branding And Website

Always Fresh Farms launched its new branding initiative, including a revamped logo and a new user-friendly website. This refresh aims to better communicate the company's commitment to quality, innovation, and its extensive line of fresh berries....more

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