Always Fresh Farms is a leading grower, marketer, and shipper of fresh berries, including strawberries, blueberries, raspberries, and blackberries. With a commitment to quality, innovation, and sustainability, they work with a network of growers and utilize advanced varietal development to provide delicious and nutritious berries to consumers year-round. Their operations span key growing regions to ensure a consistent supply of premium produce.
Serves as the central hub for operations, sales, marketing, logistics, research and development, and strategic planning for their extensive berry supply chain.
Likely includes modern administrative offices, and potentially quality control labs or pilot packing facilities. Its location offers proximity to major transport routes, vital for the efficient distribution of perishable goods.
A dynamic and collaborative environment focused on agricultural excellence, innovation in berry cultivation and varietals, stringent quality control, and responsive customer service. Emphasizes teamwork across farming operations, logistics, sales, and business management.
Its Plant City location is strategically vital, placing the company in the heart of Florida's 'Winter Strawberry Capital of the World.' This facilitates direct access to growers, agricultural resources, and key distribution networks for the Eastern US and beyond.
Always Fresh Farms maintains a significant presence across North America, with key operational centers and grower networks in the United States (primarily Florida and California) and Mexico. This strategic footprint enables year-round sourcing of high-quality berries, robust quality control measures, and efficient sales, marketing, and distribution functions to serve retail, foodservice, and wholesale customers across the continent and potentially beyond.
1811 W. State Road 60
Plant City
Florida
USA
Address: 300 SR 544 W, Winter Haven, FL 33881
Supports efficient distribution and cold chain integrity for berries sourced from Florida and other growing regions, particularly for East Coast markets and ensuring timely delivery.
Address: 420 N. Main St., Watsonville, CA 95076
Strategically located in a major berry-producing area to oversee West Coast operations, support local growers, and supply to western US markets and potentially for export.
Address: Hidalgo 82-A, Col. Centro, CP 59600 Zamora, Michoacán, Mexico
Facilitates the procurement and export of Mexican berries to US and other international markets, ensuring a consistent supply outside of US peak growing seasons and maintaining quality standards.
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As of April 2025, Always Fresh Farms' leadership includes:
Always Fresh Farms has been backed by several prominent investors over the years, including:
In the past year, Always Fresh Farms strengthened its executive leadership through key internal promotions, reflecting the company's growth and strategic focus. Matthew Giddings was appointed Chief Operating Officer and Keith Mixon became Chief Business Officer.
Discover the tools Always Fresh Farms uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.
Always Fresh Farms likely utilizes common professional email formats. Based on industry patterns and publicly observed data, a common structure is combining the first initial with the last name, or the full first name separated by a period from the last name.
[first_initial][last]@alwaysfresh.com or [first].[last]@alwaysfresh.com
Format
jdoe@alwaysfresh.com or jane.doe@alwaysfresh.com
Example
80%
Success rate
Perishable News • April 26, 2023
Always Fresh Farms has strengthened its team by appointing Mark Ligon, an experienced professional in the strawberry industry, as Director of Grower Relations and Business Development. This strategic hire aims to enhance partnerships with growers and expand business opportunities in the berry sector....more
AndNowUKnow • March 20, 2023
Always Fresh Farms has announced strategic promotions within its leadership, elevating Matthew Giddings to Chief Operating Officer and Keith Mixon to Chief Business Officer. These appointments are set to support the company's continued growth and innovation in the berry industry....more
Always Fresh Farms News • February 28, 2023
Always Fresh Farms launched its new branding initiative, including a revamped logo and a new user-friendly website. This refresh aims to better communicate the company's commitment to quality, innovation, and its extensive line of fresh berries....more
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