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Alura's Overview

Total employees750
HeadquartersSão Paulo
Founded2013

Alura is a premier Brazilian online education platform specializing in technology, design, and business. It offers an extensive portfolio of courses covering areas such as programming, front-end and back-end development, data science, artificial intelligence, UX/UI design, mobile app development, digital marketing, and innovation management. Alura's mission is to empower individuals with practical, up-to-date skills through high-quality content, experienced instructors, hands-on projects, and a supportive learning community, enabling them to thrive in the rapidly evolving tech landscape. They are known for their 'Imersões' (Immersions) and comprehensive 'Formações' (Specializations).

Where is Alura's Headquarters?

HQ Function

The headquarters serves as the central command for Alura's operations, including course development and production, platform engineering, marketing strategy, student support, and corporate administration. It's the core from which Alura drives its educational initiatives.

Notable Features:

The office is likely a modern, dynamic workspace designed to foster creativity and collaboration among its teams. It would feature recording studios for course production, spaces for instructor training, and areas conducive to agile development methodologies. As an EdTech company, the environment probably reflects its innovative and tech-focused ethos.

Work Culture:

Alura's work culture is characterized by a strong emphasis on continuous learning, innovation, and collaboration. Employees often describe it as a dynamic and passionate environment, driven by the shared mission of transforming careers through education. There's a focus on teamwork and knowledge sharing, mirroring the community aspect of their platform.

HQ Significance:

Being headquartered in São Paulo provides Alura with direct access to a vast pool of tech talent, industry partners, and a large student base. This location is crucial for staying connected with the latest trends in the Brazilian tech ecosystem and for fostering a strong community around its brand.

Values Reflected in HQ: The headquarters likely embodies Alura's core values of quality education, innovation, community, and accessibility. The design and atmosphere would aim to inspire employees to create impactful learning experiences and to continuously improve the platform.

Location:

Alura's primary market is Brazil, with all courses and content delivered in Portuguese. However, its online platform allows it to serve Portuguese-speaking students globally, including individuals in Portugal, Angola, Mozambique, and other Lusophone communities worldwide. Their global functions are primarily supported through their robust online learning platform, digital marketing targeting Portuguese speakers, and customer support accessible internationally.

Street Address:

Rua Vergueiro, 3185 - Vila Mariana

City:

São Paulo

State/Province:

SP

Country:

Brazil

Alura's Global Presence

Rio de Janeiro, RJ, Brazil

Address: Specific street address not widely publicized; likely a commercial office space or co-working hub.

To enhance Alura's presence and service delivery in the important Rio de Janeiro region, catering to local students and businesses, and tapping into the local tech talent pool.

Buying Intent Signals for Alura

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Executive Team of Alura

As of April 2025, Alura' leadership includes:

Paulo Silveira - Co-founder & CEO
Guilherme Silveira - Co-founder & CTO
Adriano Almeida - COO (Chief Operating Officer)

Investors of Alura

Alura has been backed by several prominent investors over the years, including:

SEEK Group
e.Bricks Ventures

Executive New Hires/Exits in the Last 12 Months

Hire0
Exits0

Alura's core executive leadership, particularly its co-founders, has maintained stability. Public announcements regarding major executive hires or departures in the last 12 months have been limited. The company's focus appears to be on strategic growth and acquisitions, which may involve talent integration at various levels rather than high-profile changes at the top executive echelon.

Departures

N/A, No publicly announced high-profile executive departures in the last 12 months.

New Appointments:

N/A, No publicly announced new high-profile executive appointments in the last 12 months. Talent development often occurs internally or through strategic acquisitions.

Technology (Tech Stack) used by Alura

Discover the tools Alura uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

Alura Email Formats and Examples

Alura likely utilizes standard professional email address formats for its employees, typically combining employee names with their official domain, alura.com.br. This ensures consistent and recognizable communication channels.

[first].[last]@alura.com.br or [firstinitial][last]@alura.com.br (e.g., paulo.silveira@alura.com.br or psilveira@alura.com.br)

Format

paulo.silveira@alura.com.br

Example

85%

Success rate

News and media

Startups.com.brFebruary 7, 2024

Alura acquires edtech FIAPSU and aims for R$500 million in revenue

Alura announced the acquisition of FIAPSU, the digital education arm of FIAP (Faculdade de Informática e Administração Paulista). This strategic move is set to bolster Alura's B2B offerings and expand its market presence, with the company projecting revenues of R$500 million....more

Olhar DigitalMarch 4, 2024

Alura launches free practical Immersion in Artificial Intelligence

Alura introduced a new free 'Imersão Inteligência Artificial' program, designed to provide practical experience with AI tools such as ChatGPT and Gemini. The initiative aims to make AI education more accessible to a broad audience in Brazil....more

ExameNovember 21, 2023

Alura launches program to train more Black women in technology

Alura, in partnership with Zetta, launched the 'Potência Negra Tech' program aimed at increasing the representation of Black women in the technology sector by offering dedicated scholarships and training paths....more

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