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Alternative Flooring's Overview

Total employees35
HeadquartersAndover
Founded

Alternative Flooring is a UK-based company celebrated for its creative and contemporary approach to natural and wool flooring. They specialize in crafting distinctive carpets, rugs, and runners from sustainable materials such as sisal, seagrass, coir, jute, and fine wool. With a passion for texture, pattern, and colour, Alternative Flooring frequently collaborates with renowned designers to offer unique solutions for both residential and commercial interiors. The company is committed to ethical sourcing, environmental responsibility, and award-winning design, making them a preferred choice for those seeking stylish and sustainable flooring.

Where is Alternative Flooring's Headquarters?

HQ Function

Central hub for administration, design, customer service, marketing, warehousing, and UK/international distribution.

Notable Features:

Features extensive warehousing for diverse flooring collections, quality control labs, design studios, and administrative offices. Specific architectural highlights are not prominently publicized, with a focus on operational efficiency and supporting creative processes.

Work Culture:

A dynamic, creative, and collaborative environment focused on innovation in sustainable flooring, quality craftsmanship, and customer satisfaction. Employees likely share an appreciation for design, natural materials, and environmental consciousness.

HQ Significance:

The Andover headquarters is pivotal for managing the company's end-to-end operations, from product design and sourcing to inventory management, marketing, and distribution, ensuring quality and service delivery to its UK and international clientele.

Values Reflected in HQ: The operational setup and design of the headquarters likely reflect the company's core values: creativity in design, commitment to quality and sustainability, operational efficiency, and customer focus.

Location:

While primarily focused on the UK market with an extensive network of retailers, Alternative Flooring exports its products internationally. They have a growing presence in various global markets through selected distributors and partners, meeting the demand for their unique, design-led, and sustainable flooring solutions worldwide. Their collaborations with international designers also enhance their global appeal.

Street Address:

Macadam Way, West Portway

City:

Andover

State/Province:

Hampshire

Country:

United Kingdom

Alternative Flooring's Global Presence

London, England, United Kingdom

Address: Design Centre East, Chelsea Harbour, London, SW10 0XF

To strengthen engagement with the London and international design community, provide a tactile product experience, and serve as a key specification point for high-end residential and commercial projects.

Buying Intent Signals for Alternative Flooring

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Executive Team of Alternative Flooring

As of April 2025, Alternative Flooring' leadership includes:

Tim Hetherington - Managing Director
Lorna Haigh - Creative & Marketing Director
Chris Lown - Chairman
Julian Wright - Commercial Director

Investors of Alternative Flooring

Alternative Flooring has been backed by several prominent investors over the years, including:

Headlam Group plc

Executive New Hires/Exits in the Last 12 Months

Hire0
Exits0

No major publicly announced executive hires or departures have been identified for Alternative Flooring in the last 12 months. The leadership team, part of the Headlam Group, appears stable.

Technology (Tech Stack) used by Alternative Flooring

Discover the tools Alternative Flooring uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

Alternative Flooring Email Formats and Examples

Alternative Flooring likely utilizes standard corporate email formats. While specific individual emails are not publicly listed, common patterns for UK companies include [first].[last]@[domain] or [first_initial][last]@[domain]. Generic contact emails like sales@ or info@ are also used.

[first].[last]@alternativeflooring.com

Format

jane.doe@alternativeflooring.com

Example

70%

Success rate

News and media

Stocklists MagazineMay 10, 2024

Alternative Flooring gets creative with Quirky Bloomsbury collection

Alternative Flooring has launched its new Quirky Bloomsbury collection, a vibrant range of Axminster runners and carpets inspired by the artistic and bohemian spirit of the Bloomsbury Group. The collection features bold patterns and rich colours, designed to make a statement in contemporary interiors....more

Hotel DesignsApril 26, 2024

Alternative Flooring: Weaving sustainable stories into surfaces

Hotel Designs featured Alternative Flooring, highlighting the company's dedication to sustainability. The article explored how Alternative Flooring integrates eco-friendly materials and ethical manufacturing processes into its stylish and durable flooring collections, suitable for the demanding hospitality sector....more

The StocklistsSeptember 28, 2023

Alternative Flooring opens new showroom in Design Centre Chelsea Harbour

Alternative Flooring celebrated the opening of its new showroom in the prestigious Design Centre, Chelsea Harbour, London. This new space allows designers, architects, and customers to experience their innovative range of natural fibre and wool flooring products firsthand....more

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