Alternative Flooring is a UK-based company celebrated for its creative and contemporary approach to natural and wool flooring. They specialize in crafting distinctive carpets, rugs, and runners from sustainable materials such as sisal, seagrass, coir, jute, and fine wool. With a passion for texture, pattern, and colour, Alternative Flooring frequently collaborates with renowned designers to offer unique solutions for both residential and commercial interiors. The company is committed to ethical sourcing, environmental responsibility, and award-winning design, making them a preferred choice for those seeking stylish and sustainable flooring.
Central hub for administration, design, customer service, marketing, warehousing, and UK/international distribution.
Features extensive warehousing for diverse flooring collections, quality control labs, design studios, and administrative offices. Specific architectural highlights are not prominently publicized, with a focus on operational efficiency and supporting creative processes.
A dynamic, creative, and collaborative environment focused on innovation in sustainable flooring, quality craftsmanship, and customer satisfaction. Employees likely share an appreciation for design, natural materials, and environmental consciousness.
The Andover headquarters is pivotal for managing the company's end-to-end operations, from product design and sourcing to inventory management, marketing, and distribution, ensuring quality and service delivery to its UK and international clientele.
While primarily focused on the UK market with an extensive network of retailers, Alternative Flooring exports its products internationally. They have a growing presence in various global markets through selected distributors and partners, meeting the demand for their unique, design-led, and sustainable flooring solutions worldwide. Their collaborations with international designers also enhance their global appeal.
Macadam Way, West Portway
Andover
Hampshire
United Kingdom
Address: Design Centre East, Chelsea Harbour, London, SW10 0XF
To strengthen engagement with the London and international design community, provide a tactile product experience, and serve as a key specification point for high-end residential and commercial projects.
Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.
As of April 2025, Alternative Flooring' leadership includes:
Alternative Flooring has been backed by several prominent investors over the years, including:
No major publicly announced executive hires or departures have been identified for Alternative Flooring in the last 12 months. The leadership team, part of the Headlam Group, appears stable.
Discover the tools Alternative Flooring uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.
Alternative Flooring likely utilizes standard corporate email formats. While specific individual emails are not publicly listed, common patterns for UK companies include [first].[last]@[domain] or [first_initial][last]@[domain]. Generic contact emails like sales@ or info@ are also used.
[first].[last]@alternativeflooring.com
Format
jane.doe@alternativeflooring.com
Example
70%
Success rate
Stocklists Magazine • May 10, 2024
Alternative Flooring has launched its new Quirky Bloomsbury collection, a vibrant range of Axminster runners and carpets inspired by the artistic and bohemian spirit of the Bloomsbury Group. The collection features bold patterns and rich colours, designed to make a statement in contemporary interiors....more
Hotel Designs • April 26, 2024
Hotel Designs featured Alternative Flooring, highlighting the company's dedication to sustainability. The article explored how Alternative Flooring integrates eco-friendly materials and ethical manufacturing processes into its stylish and durable flooring collections, suitable for the demanding hospitality sector....more
The Stocklists • September 28, 2023
Alternative Flooring celebrated the opening of its new showroom in the prestigious Design Centre, Chelsea Harbour, London. This new space allows designers, architects, and customers to experience their innovative range of natural fibre and wool flooring products firsthand....more
See where a company’s workforce is located, by country or region.
View past and recent funding rounds with amounts and investors.
Understand company revenue estimates and financial scale.
Track active roles and hiring trends to spot growth signals.
Discover what a company offers—products, platforms, and solutions.
Get the company’s official SIC and NAICS classifications.
Analyze visitor volume, engagement, and top traffic sources.
Explore LinkedIn, Twitter, and other active social profiles.
Identify top competitors based on similar business traits.
Explore companies in depth — from the tech they use to recent funding, hiring trends, and buyer signals — all in one powerful view.
Highperformr AI helps you surface the right accounts and enrich your CRM with verified company and contact insights, so your teams can prioritize and engage faster.
Thousands of companies, including Alternative Flooring, are just a search away.