HQ Function

This facility, as part of Hanesbrands' network, supports Alternative Apparel's brand management, design coordination, marketing efforts, and operational logistics within the Hanesbrands structure.

Notable Features:

Likely part of a larger Hanesbrands corporate or operational campus, featuring modern office amenities, potential showrooms, and infrastructure to support apparel brand management and distribution.

Work Culture:

The work culture for teams managing Alternative Apparel likely combines the brand's legacy of creativity, sustainability, and laid-back style with Hanesbrands' larger corporate environment, emphasizing innovation in eco-fashion, collaborative teamwork, and strategic brand growth.

HQ Significance:

The Norcross location's significance lies in its role in integrating Alternative Apparel's distinct brand identity and sustainable focus within Hanesbrands' broader operational framework, leveraging corporate resources while nurturing the brand's unique market position.

Values Reflected in HQ: The operational management from Hanesbrands facilities aims to uphold Alternative Apparel's core values of sustainability, comfort, and responsible manufacturing, while benefiting from the scale, efficiency, and global reach of its parent company.

Location:

Alternative Apparel products are available to consumers globally through its dedicated e-commerce platform and a network of international wholesale partners and retailers. As a brand within the Hanesbrands portfolio, its global reach is significantly amplified by Hanesbrands' extensive international supply chain, manufacturing capabilities, and distribution channels, ensuring its sustainable and comfortable apparel is accessible in numerous markets worldwide.

Street Address:

1650 Indian Brook Way (Hanesbrands Facility)

City:

Norcross

State/Province:

GA

Country:

USA