Alter Agents
Alter Agents's Overview
Alter Agents is a strategic market research agency dedicated to uncovering the 'why' behind consumer choices. They partner with leading brands across various industries to provide deep human understanding, guiding brand strategy, innovation, customer experience, and communications. By blending agile methodologies with rigorous research principles, Alter Agents delivers clear, actionable insights that empower businesses to make informed decisions and achieve meaningful growth. They are known for their Shopper Influence Research and human-centered approach to complex marketing challenges.
Where is Alter Agents's Headquarters?
HQ Function
The Los Angeles headquarters serves as the primary center for company leadership, research design, advanced analytics, client services, and overall business operations.
Notable Features:
Situated in a prominent office building in the financial district, offering a modern and collaborative workspace conducive to innovative thinking and data analysis.
Work Culture:
Alter Agents fosters a collaborative, curious, and insights-driven work culture. Employees are encouraged to think critically, challenge assumptions, and passionately pursue understanding consumer behavior to deliver impactful results for clients.
HQ Significance:
The Los Angeles HQ provides direct access to a dynamic business environment and a diverse talent pool, enabling Alter Agents to stay at the forefront of market research trends and effectively serve a wide range of national and international clients.
Values Reflected in HQ: The headquarters' professional and dynamic setting likely reflects Alter Agents' core values of rigor, agility, client-centricity, and the pursuit of deep human understanding in their research.
Location:
While its physical offices are in the United States (Los Angeles and New York), Alter Agents possesses capabilities to conduct market research on a global scale. They manage multi-market studies and leverage international partnerships to provide clients with comprehensive consumer insights from various regions, supporting global brand strategies and market entry analyses.
Street Address:
600 Wilshire Blvd, Suite 500
City:
Los Angeles
State/Province:
CA
Country:
USA
Alter Agents's Global Presence
New York, NY, USA
Address: Specific street address not prominently listed on their main website; operates as a key strategic presence in New York City.
To ensure close collaboration with clients in the Eastern US, providing localized support and insights relevant to the New York metropolitan area and surrounding regions.
Buying Intent Signals for Alter Agents
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Executive Team of Alter Agents
As of April 2025, Alter Agents' leadership includes:
Investors of Alter Agents
Alter Agents has been backed by several prominent investors over the years, including:
Executive New Hires/Exits in the Last 12 Months
One significant executive appointment in the recent period was Rajan Mistry joining as Partner in early 2023. No C-suite or Partner-level exits have been publicly announced in the last 12-18 months. The company also recognized internal talent with several VP-level promotions in mid-2023.
New Appointments:
Technology (Tech Stack) used by Alter Agents
Discover the tools Alter Agents uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.
Alter Agents Email Formats and Examples
Alter Agents likely uses a standard professional email format for its employees. The most common patterns for companies of this type involve combinations of first name and last name.
[first_initial][last]@alteragents.com
Format
rbrooks@alteragents.com (example for Rebecca Brooks)
Example
75%
Success rate
News and media
Research Live • August 1, 2023
Alter Agents Promotes Three to Vice President
Market research company Alter Agents has promoted Michelle Castle, Maria Vivar and Adamzelf Fender to vice-president positions, recognizing their contributions to the company's growth and client success....more
PR Newswire • May 10, 2023
Alter Agents Explores How Consumer Perceptions Of Value Are Changing
Strategic market research consultancy Alter Agents released a new report, 'The Value of Value,' detailing shifts in consumer perceptions of value amid economic changes and offering guidance for brands....more
MrWeb • February 21, 2023
Rajan Mistry Joins Alter Agents as Partner
Los Angeles-based strategic insights consultancy Alter Agents appointed former LRW / Material executive Rajan Mistry as Partner, enhancing its leadership team....more
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