Alta Genetics Inc. is a global leader in the bovine genetics industry, dedicated to helping dairy and beef producers improve herd profitability and sustainability. Through cutting-edge genetic selection, advanced reproductive technologies, and comprehensive herd management solutions, Alta Genetics empowers farmers with the tools and expertise to achieve their production goals. The company focuses on delivering 'Profitable Genetics, Precise Reproduction, and People-Focused' services, emphasizing innovation, data-driven decisions, and strong partnerships with producers worldwide. Alta Genetics is part of URUS, a global leader in cattle genetics and farm management.
Serves as a major operational center for genetic programs, bull housing, semen collection and processing, research and development, product distribution, and customer support for Canada and international markets.
State-of-the-art facilities including bio-secure bull housing, advanced semen collection and processing laboratories, genetic research labs, and administrative offices.
A collaborative, innovative, and customer-centric environment with a strong emphasis on animal welfare, scientific advancement, continuous improvement, and supporting the global agricultural community.
A key node in Alta's global network, facilitating the development and dissemination of elite bovine genetics. It underscores Alta's commitment to the Canadian and international agricultural sectors.
Alta Genetics Inc. operates in over 90 countries, supporting a wide range of functions globally. These include cutting-edge research and development of bovine genetics, sophisticated bull housing and semen production facilities, international sales and marketing, extensive distribution logistics, and dedicated technical support and consultancy for dairy and beef producers. The company also implements advanced reproductive programs worldwide through a network of direct operations, distributors, and strategic partnerships, ensuring local adaptation and service.
1 Conrich Rd
Balzac
Alberta
Canada
Address: W10536 State Road 89, Watertown, WI 53094, USA
To provide localized genetic solutions, technical support, and reproductive services tailored to the needs of North American beef and dairy producers, and to showcase Alta's leading genetics and programs.
Address: Europalaan 100, 5232 BC 's-Hertogenbosch, Netherlands
To cater to the diverse European dairy and beef markets with tailored genetic programs, adapt to regional farming systems, and ensure efficient product delivery and customer service throughout the EMEA region.
Address: Rodovia MG-427, KM 02, Uberaba - MG, 38001-970, Brazil
To develop and deliver genetic solutions suited to the unique challenges and opportunities of the South American livestock industry, supporting local producers with specialized products and expertise.
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As of April 2025, Alta Genetics' leadership includes:
Alta Genetics has been backed by several prominent investors over the years, including:
In early 2023, Alta Genetics strengthened its research leadership with the appointment of Dr. Chrissy Bell. The company generally maintains a stable executive team, with strategic changes aligning with its growth objectives within its parent company, URUS. No other major public announcements specific to Alta Genetics executive hires or exits were identified in the last 12-18 months.
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Alta Genetics Inc. commonly utilizes an email format that combines the first initial of an employee's first name with their full last name, followed by '@altagenetics.com'. While this is a prevalent pattern, other formats might be used in specific regions or departments.
flast@altagenetics.com
Format
jsmith@altagenetics.com
Example
85%
Success rate
Hoard's Dairyman • July 10, 2023
Alta Genetics announced the launch of ALTA COW WATCH ISO, an advanced activity monitoring system designed to provide dairy producers with precise data for heat detection, health monitoring, and herd management, utilizing ISO-compliant ear tags....more
Progressive Dairy • August 1, 2023
Alta Genetics introduced new 'Sire Validators' for its beef on dairy program, providing producers with more reliable data and confidence to select beef sires that maximize calf value and carcass quality when breeding dairy cows....more
Alta Genetics News • February 15, 2024
Alta Genetics launched StrataGEN, a customized genetic planning program. It helps dairy producers define genetic goals and create a strategy using Alta's diverse sire lineup and advanced tools like genomic testing to improve herd performance and profitability....more
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