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Alta Genetics's Overview

Total employees520
HeadquartersBalzac
Founded1986

Alta Genetics Inc. is a global leader in the bovine genetics industry, dedicated to helping dairy and beef producers improve herd profitability and sustainability. Through cutting-edge genetic selection, advanced reproductive technologies, and comprehensive herd management solutions, Alta Genetics empowers farmers with the tools and expertise to achieve their production goals. The company focuses on delivering 'Profitable Genetics, Precise Reproduction, and People-Focused' services, emphasizing innovation, data-driven decisions, and strong partnerships with producers worldwide. Alta Genetics is part of URUS, a global leader in cattle genetics and farm management.

Where is Alta Genetics's Headquarters?

HQ Function

Serves as a major operational center for genetic programs, bull housing, semen collection and processing, research and development, product distribution, and customer support for Canada and international markets.

Notable Features:

State-of-the-art facilities including bio-secure bull housing, advanced semen collection and processing laboratories, genetic research labs, and administrative offices.

Work Culture:

A collaborative, innovative, and customer-centric environment with a strong emphasis on animal welfare, scientific advancement, continuous improvement, and supporting the global agricultural community.

HQ Significance:

A key node in Alta's global network, facilitating the development and dissemination of elite bovine genetics. It underscores Alta's commitment to the Canadian and international agricultural sectors.

Values Reflected in HQ: Innovation in genetics, commitment to animal health and welfare, dedication to scientific rigor, and a strong focus on serving and partnering with agricultural producers.

Location:

Alta Genetics Inc. operates in over 90 countries, supporting a wide range of functions globally. These include cutting-edge research and development of bovine genetics, sophisticated bull housing and semen production facilities, international sales and marketing, extensive distribution logistics, and dedicated technical support and consultancy for dairy and beef producers. The company also implements advanced reproductive programs worldwide through a network of direct operations, distributors, and strategic partnerships, ensuring local adaptation and service.

Street Address:

1 Conrich Rd

City:

Balzac

State/Province:

Alberta

Country:

Canada

Alta Genetics's Global Presence

Watertown, Wisconsin, USA

Address: W10536 State Road 89, Watertown, WI 53094, USA

To provide localized genetic solutions, technical support, and reproductive services tailored to the needs of North American beef and dairy producers, and to showcase Alta's leading genetics and programs.

's-Hertogenbosch, Netherlands

Address: Europalaan 100, 5232 BC 's-Hertogenbosch, Netherlands

To cater to the diverse European dairy and beef markets with tailored genetic programs, adapt to regional farming systems, and ensure efficient product delivery and customer service throughout the EMEA region.

Uberaba, Minas Gerais, Brazil

Address: Rodovia MG-427, KM 02, Uberaba - MG, 38001-970, Brazil

To develop and deliver genetic solutions suited to the unique challenges and opportunities of the South American livestock industry, supporting local producers with specialized products and expertise.

Buying Intent Signals for Alta Genetics

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Executive Team of Alta Genetics

As of April 2025, Alta Genetics' leadership includes:

Ewoud Workel - Chief Executive Officer
J.R. Smith - Chief Operating Officer
Jenna Souhrada - Vice President, Global Marketing
Chris Askew - Vice President, Global Sales
Dr. Chrissy Bell - Vice President, Global Genetic Development & Research
Lorna Stipetic - Vice President, Global People & Culture

Investors of Alta Genetics

Alta Genetics has been backed by several prominent investors over the years, including:

Pon Holdings (via URUS Group LP)

Executive New Hires/Exits in the Last 12 Months

Hire1
Exits0

In early 2023, Alta Genetics strengthened its research leadership with the appointment of Dr. Chrissy Bell. The company generally maintains a stable executive team, with strategic changes aligning with its growth objectives within its parent company, URUS. No other major public announcements specific to Alta Genetics executive hires or exits were identified in the last 12-18 months.

New Appointments:

Dr. Chrissy Bell, Dr. Chrissy Bell appointed as Vice President, Global Genetic Development & Research to spearhead genetic innovation and research programs for Alta Genetics.

Technology (Tech Stack) used by Alta Genetics

Discover the tools Alta Genetics uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

Alta Genetics Email Formats and Examples

Alta Genetics Inc. commonly utilizes an email format that combines the first initial of an employee's first name with their full last name, followed by '@altagenetics.com'. While this is a prevalent pattern, other formats might be used in specific regions or departments.

flast@altagenetics.com

Format

jsmith@altagenetics.com

Example

85%

Success rate

News and media

Hoard's DairymanJuly 10, 2023

Alta Genetics Inc. Launches ALTA COW WATCH ISO Activity Monitoring System

Alta Genetics announced the launch of ALTA COW WATCH ISO, an advanced activity monitoring system designed to provide dairy producers with precise data for heat detection, health monitoring, and herd management, utilizing ISO-compliant ear tags....more

Progressive DairyAugust 1, 2023

Alta Genetics Inc. Announces Beef on Dairy Sire Validators

Alta Genetics introduced new 'Sire Validators' for its beef on dairy program, providing producers with more reliable data and confidence to select beef sires that maximize calf value and carcass quality when breeding dairy cows....more

Alta Genetics NewsFebruary 15, 2024

Alta Genetics Inc. Launches StrataGEN Program to Elevate Dairy Herd Potential

Alta Genetics launched StrataGEN, a customized genetic planning program. It helps dairy producers define genetic goals and create a strategy using Alta's diverse sire lineup and advanced tools like genomic testing to improve herd performance and profitability....more

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