Alrifai is a leading Lebanese multinational company renowned for its premium range of nuts, kernels, seeds, coffee, dried fruits, and confectionery. Established in 1948 in Beirut, Alrifai has grown from a home-based operation into a global brand with a strong retail presence and distribution network across the Middle East, Europe, and beyond. The company prides itself on quality, freshness, and innovation, offering a diverse product portfolio that caters to a wide range of consumer tastes. Alrifai operates its own state-of-the-art roasting and packaging facilities, ensuring the highest standards from sourcing to final product.
The headquarters serves as the central hub for Alrifai's global operations, including corporate management, strategic planning, product development, international sales, marketing, and oversight of its manufacturing and roasting facilities.
The headquarters is co-located with Alrifai's main state-of-the-art roasting and packaging facilities, showcasing their commitment to quality control and production excellence. It features modern office spaces and facilities for research and development.
The work culture at Alrifai's headquarters likely emphasizes a blend of traditional family business values with a modern, professional approach. It would focus on quality, innovation, customer satisfaction, and teamwork, reflecting its long-standing heritage and global ambitions.
The Choueifat headquarters is significant as it represents the heart of Alrifai's operations, from where the company's global strategy is directed and its commitment to product excellence is maintained. It's the control center for their international expansion and product innovation.
Alrifai supports a wide array of functions globally, reflecting its international reach. These include retail operations through company-owned stores and franchises, extensive distribution networks for its packaged goods in supermarkets and specialty stores, e-commerce platforms for direct-to-consumer sales, and international sales and marketing teams. They also manage global sourcing of raw materials, quality control across their supply chain, and brand management adapted to diverse international markets. Key regions of operation include the Middle East (Lebanon, KSA, UAE, Kuwait, Qatar, Oman, Jordan, Egypt), Europe (UK, Sweden, Germany, Spain, Cyprus), and North America (Canada, USA), with ongoing expansion efforts.
Al Rifai Roastery S.A.L., Industrial City
Choueifat
Mount Lebanon Governorate
Lebanon
Address: Arch. Makariou III, 169 K.MAIFORT COURT, Office 201, 3027 Limassol, Cyprus
To manage and support Alrifai's growing presence in Europe and act as a strategic base for international business development and corporate structuring.
Address: Al Rifai Nuts UK Limited, 2nd Floor, Berkeley Square House, Berkeley Square, London, W1J 6BD, United Kingdom
To facilitate Alrifai's business activities in the United Kingdom, ensuring compliance and supporting market penetration and brand growth in a key European market.
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As of April 2025, Rifai' leadership includes:
Rifai has been backed by several prominent investors over the years, including:
Publicly available information on executive hires or exits at Alrifai in the last 12 months is limited, which is common for privately held companies. Major leadership changes, if any, have not been widely publicized in mainstream business news.
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Alrifai most commonly uses the 'first.last@alrifai.com' email format. Other formats may exist within the organization but this is the most frequently observed pattern for professional communication.
first.last@alrifai.com
Format
john.doe@alrifai.com
Example
70%
Success rate
Zawya • February 16, 2023
Alrifai announced the launch of a new, modernized travel retail concept at the Beirut Duty Free, Rafic Hariri International Airport. The updated store design aims to enhance customer experience and showcase their wide range of premium nuts, coffee, and confectionery to international travelers....more
Trade Arabia • October 26, 2023
Alrifai participated in Gulfood Manufacturing 2023, presenting its latest innovations in nuts, coffee, and confectionery products. The company highlighted its commitment to quality and new product development for regional and international markets....more
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