HQ Function

The headquarters serves as the central hub for Alrifai's global operations, including corporate management, strategic planning, product development, international sales, marketing, and oversight of its manufacturing and roasting facilities.

Notable Features:

The headquarters is co-located with Alrifai's main state-of-the-art roasting and packaging facilities, showcasing their commitment to quality control and production excellence. It features modern office spaces and facilities for research and development.

Work Culture:

The work culture at Alrifai's headquarters likely emphasizes a blend of traditional family business values with a modern, professional approach. It would focus on quality, innovation, customer satisfaction, and teamwork, reflecting its long-standing heritage and global ambitions.

HQ Significance:

The Choueifat headquarters is significant as it represents the heart of Alrifai's operations, from where the company's global strategy is directed and its commitment to product excellence is maintained. It's the control center for their international expansion and product innovation.

Values Reflected in HQ: The headquarters reflects Alrifai's core values of quality, innovation, heritage, and global reach, through its modern facilities, strategic location for production and distribution, and role as the command center for its international brand.

Location:

Alrifai supports a wide array of functions globally, reflecting its international reach. These include retail operations through company-owned stores and franchises, extensive distribution networks for its packaged goods in supermarkets and specialty stores, e-commerce platforms for direct-to-consumer sales, and international sales and marketing teams. They also manage global sourcing of raw materials, quality control across their supply chain, and brand management adapted to diverse international markets. Key regions of operation include the Middle East (Lebanon, KSA, UAE, Kuwait, Qatar, Oman, Jordan, Egypt), Europe (UK, Sweden, Germany, Spain, Cyprus), and North America (Canada, USA), with ongoing expansion efforts.

Street Address:

Al Rifai Roastery S.A.L., Industrial City

City:

Choueifat

State/Province:

Mount Lebanon Governorate

Country:

Lebanon