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Alpkit's Overview

Total employees77
HeadquartersNewthorpe, Nottingham
Founded2004

Alpkit is a designer, manufacturer, and retailer of outdoor clothing and equipment, founded in 2004 in the Peak District, UK. Operating primarily direct-to-consumer through its website and a growing network of UK stores, Alpkit is known for its high-quality, durable gear designed for activities like climbing, hiking, cycling, and watersports. The company is a certified B Corp, emphasizing sustainability, ethical production, and community through the Alpkit Foundation. They are also an employee-owned business, reflecting a commitment to their team and values like 'Go Nice Places, Do Good Things'. Alpkit offers extensive repair services to prolong product life and operates its own UK-based factory for some product lines.

Where is Alpkit's Headquarters?

HQ Function

The Alpkit HQ serves as the central hub for design, product development, marketing, e-commerce operations, customer service, central administration, warehousing, and includes their in-house UK manufacturing facility for certain product lines.

Notable Features:

Alpkit HQ features an on-site UK factory where they manufacture items like bouldering mats and custom bike bags. It also hosts a factory shop, repair station, and is likely designed with sustainable operational practices reflecting their B Corp status.

Work Culture:

As an employee-owned B Corp, Alpkit fosters a collaborative, mission-driven work culture. Employees are passionate about the outdoors, sustainability, and delivering quality products and customer experiences. The culture values ethical practices, community engagement, and innovation.

HQ Significance:

The headquarters is the nerve center for Alpkit's global operations, from initial product design and ethical sourcing to customer engagement and dispatch. It embodies their core values of sustainability, craftsmanship (with UK manufacturing), and direct connection with their community.

Values Reflected in HQ: The HQ reflects Alpkit's values of sustainability (through operational choices and repair services), UK manufacturing, innovation in outdoor gear, and direct community engagement (via factory shop and customer services).

Location:

Alpkit primarily serves customers globally through its robust e-commerce platform, shipping its own-brand outdoor gear and apparel internationally from its UK base. While its physical retail stores, repair stations, and direct community engagement hubs are currently concentrated in the United Kingdom, its online presence and shipping capabilities give it a worldwide reach for product sales and customer support.

Street Address:

Unit 12-14, Newthorpe Medical Complex, Nottingham Road

City:

Newthorpe, Nottingham

State/Province:

Nottinghamshire

Country:

United Kingdom

Alpkit's Global Presence

Ambleside, Cumbria, UK

Address: Alpkit Ambleside, 100 Lake Road, Ambleside, LA22 0DB, UK

To cater to the large number of hikers, climbers, and outdoor adventurers visiting and residing in the popular Lake District National Park.

Hathersage, Derbyshire, UK

Address: Alpkit Hathersage, Main Road, Hathersage, S32 1BB, UK

To serve the climbers, walkers, and cyclists exploring the Peak District, providing essential gear and local expertise.

Betws-y-Coed, Conwy, UK

Address: Alpkit Betws-y-Coed, Holyhead Road, Betws-y-Coed, LL24 0BN, UK

To support adventurers heading into Snowdonia National Park with necessary equipment, repairs, and inspiration.

Bristol, UK

Address: Alpkit Bristol, 76-78 Stokes Croft, Bristol, BS1 3QY, UK

To serve the vibrant outdoor community in Bristol and the South West, offering a city hub for gear, repairs, and community events.

Edinburgh, Scotland, UK

Address: Alpkit Edinburgh, 123 Causewayside, Edinburgh, EH9 1QJ, UK

To equip locals and visitors for Scottish hillwalking, climbing, and other outdoor activities, acting as a base for adventures further afield.

Buying Intent Signals for Alpkit

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Executive Team of Alpkit

As of April 2025, Alpkit' leadership includes:

David Hanney - Chief Executive Officer (CEO)
Nick Smith - Product Director & Co-founder
Clare Hieatt - Brand Director & Co-founder
Alex Lonie - Finance Director
Rob Vigo - Retail Director

Investors of Alpkit

Alpkit has been backed by several prominent investors over the years, including:

Employee Ownership Trust

Executive New Hires/Exits in the Last 12 Months

Hire0
Exits0

Publicly available information does not indicate any C-suite executive hires or exits directly within Alpkit in the last 12 months (approx. May 2023 - May 2024). The leadership team appears to have remained consistent during this period, fostering stability. Key appointments such as the Finance Director occurred slightly prior to this timeframe.

Technology (Tech Stack) used by Alpkit

Discover the tools Alpkit uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

Alpkit Email Formats and Examples

Alpkit likely uses a common professional email format for its employees, typically combining elements of an employee's name with the @alpkit.com domain. While specific formats can vary, a standard approach is often adopted for business communications.

[first].[last]@alpkit.com

Format

jane.doe@alpkit.com

Example

75%

Success rate

News and media

SGB MediaDecember 1, 2023

Alpkit To Open Store In Bristol

Alpkit announced its plan to open a new retail store in Bristol, UK, marking its 12th physical location. The store, situated in the Stokes Croft district, opened in early 2024, aiming to serve the active outdoor community in the city and surrounding areas....more

Derbyshire TimesNovember 9, 2023

Alpkit opens new Peak District store in Bakewell

Outdoor equipment specialist Alpkit opened a new store in Bakewell, Derbyshire, strengthening its presence in the Peak District. The new location offers Alpkit's range of gear and aims to support the local outdoor community while creating new jobs....more

Alpkit Website (Blog/News section)June 28, 2023

Alpkit Publishes 2023 Impact Report

Alpkit released its 2023 Impact Report, detailing its progress as a B Corp on sustainability goals, community contributions via the Alpkit Foundation, and ethical business practices. The report highlighted achievements in reducing environmental impact and fostering positive social change....more

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