Alpinstore is a leading online retailer specializing in outdoor sports equipment and apparel. Catering to enthusiasts of skiing, snowboarding, mountaineering, hiking, climbing, and trail running, Alpinstore offers a vast selection of products from renowned international brands. Their mission is to provide customers with high-quality gear, expert advice, and a seamless shopping experience to help them fully enjoy their outdoor adventures. They emphasize passion for mountain sports and customer satisfaction.
The Sillingy location serves as the central operational hub for Alpinstore, managing e-commerce operations, customer service, logistics, warehousing, and administrative functions for its online retail business.
The facility is strategically located in Sillingy, near Annecy, an area central to outdoor sports in the French Alps. It's primarily a functional modern warehouse (expanded to 12,000 sqm in 2023) and office space designed for efficient online retail operations.
As an e-commerce company focused on outdoor sports, the work culture likely fosters a passion for these activities, with a dynamic, customer-focused, and collaborative environment. Employees may share an enthusiasm for mountain sports and innovation in retail.
The headquarters' location in the Haute-Savoie region, close to the Alps, is significant as it places the company in the heart of a major outdoor sports destination, aligning with its product offerings and customer base. It facilitates product understanding and market relevance.
Alpinstore supports a global customer base through its e-commerce platform, offering shipping to numerous countries across Europe and worldwide. Their website is available in multiple languages (including French, English, German, Spanish, Italian), reflecting their international reach. Customer support is also provided in these languages, catering to a diverse clientele of outdoor enthusiasts globally. While their physical operations are centralized in France, their digital presence and logistics network enable them to serve customers internationally.
183 RUE DES PRES ROSET
SILLINGY
Haute-Savoie
France
Address: N/A
N/A. The Sillingy HQ serves all regional and international markets.
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As of April 2025, ALPINSTORE' leadership includes:
ALPINSTORE has been backed by several prominent investors over the years, including:
No significant changes in the core executive team (Co-Founders) of Alpinstore have been publicly reported in the last 12 months, indicating leadership stability. The company continues to be led by its founders.
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Alpinstore likely uses common professional email formats for its corporate communications. These usually involve a combination of employee names and the company domain.
[first_initial][last]@alpinstore.com or [first].[last]@alpinstore.com
Format
jdoe@alpinstore.com
Example
70%
Success rate
Fashion Network • October 26, 2023
Alpinstore, the outdoor e-tailer based near Annecy, invested in a new 12,000 sqm warehouse to support its growth and international expansion. The company, which achieved €55 million in turnover in 2022 with about 100 employees, aims for €100 million in revenue within three years....more
Entreprendre • September 14, 2022
This article details the growth trajectory of Alpinstore, highlighting its extensive range of outdoor equipment, customer-focused strategy, and its evolution from a startup to a significant online retailer in the European outdoor market....more
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