Alpinestars is an Italian company renowned for designing, developing, and manufacturing high-performance protective gear for motorcycle and auto racing, as well as action sports and cycling. Founded in 1963 by Sante Mazzarolo in Asolo, Italy, the company has evolved from crafting hiking and ski boots to becoming a global authority in technical apparel, footwear, and advanced safety solutions, most notably the Tech-Air® airbag system. Alpinestars is deeply embedded in the world of professional motorsports, outfitting champions across MotoGP, Motocross, Formula 1, and NASCAR, driven by a core mission to provide athletes with the highest levels of protection, performance, and style.
Global headquarters, housing primary research & development, advanced product engineering, design innovation, and corporate management for motorsport and action sports protective technologies.
State-of-the-art R&D laboratories, advanced materials testing facilities, dedicated design studios, and a historical archive showcasing Alpinestars' legacy in motorsports. The facility is designed to foster collaboration and rapid prototyping.
A performance-driven and innovative environment deeply connected to the world of racing. The culture emphasizes technical excellence, continuous improvement, and a passion for creating cutting-edge protective solutions for athletes.
The Asolo headquarters is the birthplace of Alpinestars and remains the core of its technological advancement and product development, embodying Italian craftsmanship and engineering prowess in the high-performance sports industry.
Alpinestars supports a global network of distributors and dealers across more than 90 countries. Its worldwide operations encompass research and development, manufacturing, marketing, and distribution, ensuring that athletes and enthusiasts globally have access to their advanced protective gear. Key functions supported globally include athlete services, product testing in diverse conditions, international sales, and brand marketing tailored to regional motorsport cultures.
Via Francesco Cecchin, 1
Asolo
TV (Treviso)
Italy
Address: 2780 W 237th St, Torrance, CA 90505, USA
Strategic hub for engaging with the American market, supporting a vast network of dealers and sponsored athletes, and tailoring products and marketing for North American consumers.
Address: Excelsiorlaan 91, 1930 Zaventem, Belgium
Facilitates efficient product distribution and market support throughout Europe, catering to a strong motorsport and motorcycling culture across the continent.
Address: [Specific address not readily public; generally listed as Tokyo Office]
Drives growth and brand presence in the Asian markets, adapting to local consumer preferences and supporting regional athletes and events.
Address: [Specific address not readily public; generally listed as Bangkok Office]
Strengthens Alpinestars' footprint in the growing Southeast Asian market for motorcycle and performance apparel.
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As of April 2025, Alpinestars' leadership includes:
Alpinestars has been backed by several prominent investors over the years, including:
As a privately held company, Alpinestars typically does not publicize minor executive team changes. No major C-suite level appointments or departures have been widely reported in the mainstream press over the last 12 months.
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Alpinestars likely utilizes common corporate email formats. Based on industry patterns and the likely structure for key executives, the most probable format is [first_initial][last]@alpinestars.com.
[first_initial][last]@alpinestars.com
Format
gmazzarolo@alpinestars.com
Example
85%
Success rate
Cycle News • October 5, 2023
Alpinestars launched its Fall 2023 MX Collection, featuring new designs and technical updates across its range of motocross apparel and protection, including Supertech, Techstar, and Racer lines....more
Alpinestars Official • August 1, 2023
Alpinestars announced a collaboration with fashion brand Diesel, merging Alpinestars' protective technology with Diesel's distinctive style to create a capsule collection for motorcyclists....more
Roadracing World • November 9, 2023
Alpinestars unveiled the Tech-Air 7x Airbag System, an evolution of its autonomous airbag technology, designed for both track and road use, compatible with a wider range of jackets....more
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