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Alpinestars's Overview

Total employees534
HeadquartersAsolo
Founded1963

Alpinestars is an Italian company renowned for designing, developing, and manufacturing high-performance protective gear for motorcycle and auto racing, as well as action sports and cycling. Founded in 1963 by Sante Mazzarolo in Asolo, Italy, the company has evolved from crafting hiking and ski boots to becoming a global authority in technical apparel, footwear, and advanced safety solutions, most notably the Tech-Air® airbag system. Alpinestars is deeply embedded in the world of professional motorsports, outfitting champions across MotoGP, Motocross, Formula 1, and NASCAR, driven by a core mission to provide athletes with the highest levels of protection, performance, and style.

Where is Alpinestars's Headquarters?

HQ Function

Global headquarters, housing primary research & development, advanced product engineering, design innovation, and corporate management for motorsport and action sports protective technologies.

Notable Features:

State-of-the-art R&D laboratories, advanced materials testing facilities, dedicated design studios, and a historical archive showcasing Alpinestars' legacy in motorsports. The facility is designed to foster collaboration and rapid prototyping.

Work Culture:

A performance-driven and innovative environment deeply connected to the world of racing. The culture emphasizes technical excellence, continuous improvement, and a passion for creating cutting-edge protective solutions for athletes.

HQ Significance:

The Asolo headquarters is the birthplace of Alpinestars and remains the core of its technological advancement and product development, embodying Italian craftsmanship and engineering prowess in the high-performance sports industry.

Values Reflected in HQ: The headquarters reflects Alpinestars' core values of innovation, protection, performance, and quality. The focus on R&D and testing demonstrates a commitment to athlete safety and product excellence.

Location:

Alpinestars supports a global network of distributors and dealers across more than 90 countries. Its worldwide operations encompass research and development, manufacturing, marketing, and distribution, ensuring that athletes and enthusiasts globally have access to their advanced protective gear. Key functions supported globally include athlete services, product testing in diverse conditions, international sales, and brand marketing tailored to regional motorsport cultures.

Street Address:

Via Francesco Cecchin, 1

City:

Asolo

State/Province:

TV (Treviso)

Country:

Italy

Alpinestars's Global Presence

Torrance, California, USA

Address: 2780 W 237th St, Torrance, CA 90505, USA

Strategic hub for engaging with the American market, supporting a vast network of dealers and sponsored athletes, and tailoring products and marketing for North American consumers.

Zaventem, Belgium

Address: Excelsiorlaan 91, 1930 Zaventem, Belgium

Facilitates efficient product distribution and market support throughout Europe, catering to a strong motorsport and motorcycling culture across the continent.

Tokyo, Japan

Address: [Specific address not readily public; generally listed as Tokyo Office]

Drives growth and brand presence in the Asian markets, adapting to local consumer preferences and supporting regional athletes and events.

Bangkok, Thailand

Address: [Specific address not readily public; generally listed as Bangkok Office]

Strengthens Alpinestars' footprint in the growing Southeast Asian market for motorcycle and performance apparel.

Buying Intent Signals for Alpinestars

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Executive Team of Alpinestars

As of April 2025, Alpinestars' leadership includes:

Gabriele Mazzarolo - President and CEO

Investors of Alpinestars

Alpinestars has been backed by several prominent investors over the years, including:

Alpinestars is a privately held, family-owned company.

Executive New Hires/Exits in the Last 12 Months

Hire0
Exits0

As a privately held company, Alpinestars typically does not publicize minor executive team changes. No major C-suite level appointments or departures have been widely reported in the mainstream press over the last 12 months.

Technology (Tech Stack) used by Alpinestars

Discover the tools Alpinestars uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

Alpinestars Email Formats and Examples

Alpinestars likely utilizes common corporate email formats. Based on industry patterns and the likely structure for key executives, the most probable format is [first_initial][last]@alpinestars.com.

[first_initial][last]@alpinestars.com

Format

gmazzarolo@alpinestars.com

Example

85%

Success rate

News and media

Cycle NewsOctober 5, 2023

Alpinestars News: Fall 2023 MX Collection Arrives

Alpinestars launched its Fall 2023 MX Collection, featuring new designs and technical updates across its range of motocross apparel and protection, including Supertech, Techstar, and Racer lines....more

Alpinestars OfficialAugust 1, 2023

Alpinestars News: Alpinestars x Diesel: A Bold New Collaboration

Alpinestars announced a collaboration with fashion brand Diesel, merging Alpinestars' protective technology with Diesel's distinctive style to create a capsule collection for motorcyclists....more

Roadracing WorldNovember 9, 2023

Alpinestars News: Alpinestars Introduces Tech-Air 7x Airbag System

Alpinestars unveiled the Tech-Air 7x Airbag System, an evolution of its autonomous airbag technology, designed for both track and road use, compatible with a wider range of jackets....more

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