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Alpina's Overview

Total employees8411
HeadquartersBuchloe
Founded1945

Alpina Burkard Bovensiepen GmbH + Co. KG, commonly known as Alpina, is a German automobile manufacturing company based in Buchloe, in the Ostallgäu district of Bavaria, Germany. Alpina works closely with BMW and their processes are integrated into BMW's production lines, thus Alpina is recognized by the German Ministry of Transport as an automobile manufacturer, rather than an aftermarket tuner. Alpina vehicles are renowned for their blend of luxury, high performance, and distinctive styling, offering a unique alternative to BMW's own M models. In March 2022, BMW acquired the rights to the Alpina brand, with the current Alpina company continuing its operations until the end of 2025. After this, new Alpina models will be developed and produced within the BMW Group.

Where is Alpina's Headquarters?

Alpina officeAlpina officeAlpina officeAlpina office
*Images sourced via web search. Rights belong to original owners

HQ Function

Serves as the global headquarters for all Alpina operations, including vehicle development, engineering, bespoke manufacturing, final assembly of Alpina cars, sales, marketing, and administration.

Notable Features:

Known for its meticulous in-house engineering and craftsmanship workshops, including engine building, leatherworking, and final vehicle assembly. The facility integrates modern manufacturing with traditional artisanship.

Work Culture:

Characterized by precision engineering, passion for automobiles, attention to detail, exclusivity, and a family-oriented atmosphere, reflecting its heritage as a family-owned business. Strong emphasis on quality, performance, and customer satisfaction.

HQ Significance:

The historic home and heart of Alpina, where all its vehicles are conceived, developed, and meticulously hand-finished. It embodies the brand's unique philosophy of 'and L Fahren' (and L driving), combining performance with everyday usability and luxury.

Values Reflected in HQ: The headquarters reflects values of craftsmanship, engineering excellence, exclusivity, discreet performance, and a deep respect for automotive tradition, all evident in the on-site production and development processes.

Location:

Alpina Burkard Bovensiepen has a significant global presence, with its exclusive automobiles sold in markets across Europe (including Germany, UK, Switzerland), North America (USA, Canada), Asia (notably Japan), and other regions. This global reach is achieved through a carefully selected network of authorized BMW dealerships, ensuring that Alpina's high standards of sales and service are maintained worldwide. The company's functions supported globally include sales, marketing, distribution, and after-sales service for its vehicles.

Street Address:

Alpina-Straße 7

City:

Buchloe

State/Province:

Bavaria (Bayern)

Country:

Germany

Alpina's Global Presence

Global Dealer Network (Example: USA)

Address: Alpina vehicles are primarily sold and serviced through a network of authorized BMW dealerships worldwide. For instance, in the USA, distribution is managed via BMW of North America, LLC, Woodcliff Lake, NJ.

To provide localized access to Alpina products, ensure high-quality customer service, and manage regional sales and marketing efforts in collaboration with BMW's existing infrastructure.

Buying Intent Signals for Alpina

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Executive Team of Alpina

As of April 2025, Alpina' leadership includes:

Andreas Bovensiepen - Co-Managing Director / CEO
Florian Bovensiepen - Co-Managing Director / CEO

Investors of Alpina

Alpina has been backed by several prominent investors over the years, including:

Historically family-owned by the Bovensiepen family.
BMW Group (Acquired rights to the Alpina brand in March 2022, effective for new models from end of 2025)

Executive New Hires/Exits in the Last 12 Months

Hire0
Exits0

The most significant recent development impacting Alpina's leadership and future is the BMW Group's acquisition of the Alpina brand rights, announced in March 2022. Alpina Burkard Bovensiepen GmbH + Co. KG, under the Bovensiepen family, will continue its current operations until the end of 2025. Specific individual executive hires or exits for Alpina Burkard Bovensiepen GmbH + Co. KG in the last 12 months are not widely publicized as it navigates this transition period. Future leadership for the Alpina brand post-2025 will be determined by the BMW Group.

Technology (Tech Stack) used by Alpina

Discover the tools Alpina uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

Alpina Email Formats and Examples

Alpina Burkard Bovensiepen's email addresses likely follow common German corporate patterns, often utilizing the employee's first initial and last name, or full first name and last name. The primary domain is alpina.de, though alpina-automobiles.com is also used.

[first_initial][last]@alpina.de (e.g., jdoe@alpina.de) or [first].[last]@alpina.de (e.g. jane.doe@alpina.de)

Format

abovensiepen@alpina.de

Example

75%

Success rate

News and media

BMW Group PressMarch 10, 2022

Alpina news title: BMW Group welcomes ALPINA brand to the company

The BMW Group announced it has acquired the rights to the ALPINA brand, securing its long-term future. The family-owned company Alpina Burkard Bovensiepen GmbH + Co. KG will continue its current cooperation agreement, developing, manufacturing, and selling BMW ALPINA vehicles until the end of 2025....more

BMWBLOGDecember 5, 2023

Alpina news title: 2025 Alpina B4 GT Spied For The First Time

Spy shots emerge of what is believed to be the upcoming 2025 Alpina B4 GT, indicating continued development of models under the existing Alpina framework before the transition to BMW Group's direct oversight for future models....more

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