Alphapet Ventures GmbH is a prominent digitally native, multi-brand platform for premium pet food and supplies in Europe, headquartered in Munich, Germany. Founded in 2014, the company is dedicated to enhancing pet well-being through high-quality, species-appropriate nutrition. Alphapet operates several successful brands, including Wolfsblut, Wildcat, Müller’s Naturhof, and its own direct-to-consumer brand, alphapet. With a strong focus on e-commerce and digital customer experience, Alphapet Ventures aims to be the go-to destination for pet owners seeking healthy and natural food options for their beloved animals.
The Munich headquarters serves as the central hub for Alphapet Ventures' strategic operations, brand management, digital marketing, product development, technology, and administrative functions for its European market activities.
Located in a modern office building, the headquarters is designed to foster collaboration and innovation. While specific architectural details are not widely publicized, it's typical for such companies to have contemporary workspaces supporting agile methodologies.
Alphapet Ventures fosters a dynamic, fast-paced, and likely pet-friendly work culture, characteristic of a digitally-focused scale-up in the pet industry. There's an emphasis on innovation, customer-centricity, data-driven decisions, and a shared passion for animal welfare.
The Munich HQ is strategically important due to its location in a key European economic center, providing access to top talent, technology partners, and essential business networks crucial for its e-commerce operations and pan-European expansion.
Alphapet Ventures GmbH primarily focuses its operations within the European market. Its global functions, managed centrally and through regional adaptations, include digital sales and marketing across multiple European countries, e-commerce platform management, international logistics and supply chain coordination, and customer support tailored to various European languages and local market preferences. While its physical offices are in Germany, its brands and products reach customers in numerous European nations.
Friedenstraße 22A
Munich
Bavaria
Germany
Address: Industriestraße 85-95, 04229 Leipzig
This location leverages Leipzig's robust logistics infrastructure, supporting efficient distribution of pet food and supplies across Germany and neighboring European countries, complementing the strategic functions of the Munich headquarters.
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As of April 2025, AlphaPet Ventures GmbH' leadership includes:
AlphaPet Ventures GmbH has been backed by several prominent investors over the years, including:
Within the last 12-14 months (from mid-2023 to mid-2024), key executive movements included a change in the Chief Marketing Officer role in mid-2023. The company continues its growth trajectory under the leadership team, which saw the appointment of Jörg Bober as CEO in early 2023.
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Common email formats for German companies like Alphapet Ventures GmbH often utilize combinations of first name and last name with their domain @alphapet.de. While internal patterns can vary, likely formats include `firstname.lastname@alphapet.de` or `finitiallastname@alphapet.de`. For general inquiries, `service@alphapet.de` is often used.
firstname.lastname@alphapet.de
Format
max.mustermann@alphapet.de
Example
75%
Success rate
Pet B2B • January 10, 2023
Alphapet Ventures GmbH, a leading digital pet food platform, announced the appointment of Jörg Bober as its new Chief Executive Officer, effective January 2023. Bober, with extensive experience in e-commerce and consumer brands from companies like Zooplus and Klingel Gruppe, is set to lead Alphapet's next phase of growth and market expansion....more
Capiton.de • October 21, 2020
German private equity firm Capiton AG acquired a majority stake in Alphapet Ventures GmbH. The partnership aims to support Alphapet's continued growth, international expansion, and development of its multi-brand strategy in the European online pet food market. Muzinich & Co provided acquisition financing....more
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