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AlphaPet Ventures GmbH's Overview

Total employees136
HeadquartersMunich
Founded2016

Alphapet Ventures GmbH is a prominent digitally native, multi-brand platform for premium pet food and supplies in Europe, headquartered in Munich, Germany. Founded in 2014, the company is dedicated to enhancing pet well-being through high-quality, species-appropriate nutrition. Alphapet operates several successful brands, including Wolfsblut, Wildcat, Müller’s Naturhof, and its own direct-to-consumer brand, alphapet. With a strong focus on e-commerce and digital customer experience, Alphapet Ventures aims to be the go-to destination for pet owners seeking healthy and natural food options for their beloved animals.

Where is AlphaPet Ventures GmbH's Headquarters?

HQ Function

The Munich headquarters serves as the central hub for Alphapet Ventures' strategic operations, brand management, digital marketing, product development, technology, and administrative functions for its European market activities.

Notable Features:

Located in a modern office building, the headquarters is designed to foster collaboration and innovation. While specific architectural details are not widely publicized, it's typical for such companies to have contemporary workspaces supporting agile methodologies.

Work Culture:

Alphapet Ventures fosters a dynamic, fast-paced, and likely pet-friendly work culture, characteristic of a digitally-focused scale-up in the pet industry. There's an emphasis on innovation, customer-centricity, data-driven decisions, and a shared passion for animal welfare.

HQ Significance:

The Munich HQ is strategically important due to its location in a key European economic center, providing access to top talent, technology partners, and essential business networks crucial for its e-commerce operations and pan-European expansion.

Values Reflected in HQ: The headquarters likely reflects Alphapet's values of modernity, efficiency, innovation, and collaboration. A pet-friendly environment would also strongly align with its core business and mission.

Location:

Alphapet Ventures GmbH primarily focuses its operations within the European market. Its global functions, managed centrally and through regional adaptations, include digital sales and marketing across multiple European countries, e-commerce platform management, international logistics and supply chain coordination, and customer support tailored to various European languages and local market preferences. While its physical offices are in Germany, its brands and products reach customers in numerous European nations.

Street Address:

Friedenstraße 22A

City:

Munich

State/Province:

Bavaria

Country:

Germany

AlphaPet Ventures GmbH's Global Presence

Leipzig, Saxony/Germany

Address: Industriestraße 85-95, 04229 Leipzig

This location leverages Leipzig's robust logistics infrastructure, supporting efficient distribution of pet food and supplies across Germany and neighboring European countries, complementing the strategic functions of the Munich headquarters.

Buying Intent Signals for AlphaPet Ventures GmbH

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Executive Team of AlphaPet Ventures GmbH

As of April 2025, AlphaPet Ventures GmbH' leadership includes:

Jörg Bober - Chief Executive Officer (CEO)
Marco Hierling - Co-Founder & Managing Director
Hanna Derschang - Chief Operating Officer (COO)
Benjamin Reichenbach - Chief Financial Officer (CFO)

Investors of AlphaPet Ventures GmbH

AlphaPet Ventures GmbH has been backed by several prominent investors over the years, including:

Capiton AG
Muzinich & Co

Executive New Hires/Exits in the Last 12 Months

Hire0
Exits1

Within the last 12-14 months (from mid-2023 to mid-2024), key executive movements included a change in the Chief Marketing Officer role in mid-2023. The company continues its growth trajectory under the leadership team, which saw the appointment of Jörg Bober as CEO in early 2023.

Departures

Dr. Nils Reiter, Dr. Nils Reiter concluded his role as Chief Marketing Officer at Alphapet Ventures GmbH.

Technology (Tech Stack) used by AlphaPet Ventures GmbH

Discover the tools AlphaPet Ventures GmbH uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

AlphaPet Ventures GmbH Email Formats and Examples

Common email formats for German companies like Alphapet Ventures GmbH often utilize combinations of first name and last name with their domain @alphapet.de. While internal patterns can vary, likely formats include `firstname.lastname@alphapet.de` or `finitiallastname@alphapet.de`. For general inquiries, `service@alphapet.de` is often used.

firstname.lastname@alphapet.de

Format

max.mustermann@alphapet.de

Example

75%

Success rate

News and media

Pet B2BJanuary 10, 2023

Alphapet Ventures Appoints Jörg Bober as New CEO

Alphapet Ventures GmbH, a leading digital pet food platform, announced the appointment of Jörg Bober as its new Chief Executive Officer, effective January 2023. Bober, with extensive experience in e-commerce and consumer brands from companies like Zooplus and Klingel Gruppe, is set to lead Alphapet's next phase of growth and market expansion....more

Capiton.deOctober 21, 2020

Capiton AG Acquires Majority Stake in Alphapet Ventures GmbH

German private equity firm Capiton AG acquired a majority stake in Alphapet Ventures GmbH. The partnership aims to support Alphapet's continued growth, international expansion, and development of its multi-brand strategy in the European online pet food market. Muzinich & Co provided acquisition financing....more

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