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Alpha Foods's Overview

Total employees35
HeadquartersSan Diego
Founded2015

Alpha Foods is a well-known brand in the plant-based food industry, celebrated for its convenient and tasty vegan products, including burritos, nuggets, tamales, and Chik'n patties. Originally founded in 2015 by Cole Orobetz and Loren Wallis, Alpha Foods aimed to make plant-based eating accessible and enjoyable for everyone. In late 2023, the company faced operational challenges, leading to a temporary cessation of operations. However, in January 2024, the assets of Alpha Foods were acquired by Plant Power Restaurant Group (PPRG), known for its chain of plant-based fast-food restaurants. This acquisition aims to leverage Alpha Foods' product line within PPRG's ecosystem and potentially expand its retail presence. The brand continues its mission to provide innovative and delicious plant-based alternatives under new stewardship.

Where is Alpha Foods's Headquarters?

HQ Function

Serves as the central management and administrative hub for Plant Power Restaurant Group, including strategic direction, operations, marketing, and product development for the Alpha Foods brand.

Notable Features:

Located in Liberty Station, a prominent mixed-use development in San Diego, known for its historic architecture and vibrant community atmosphere. The offices support a dynamic and growing plant-based food enterprise.

Work Culture:

Plant Power Restaurant Group fosters a mission-driven work culture focused on sustainability, health, and innovation in the plant-based sector. The environment is collaborative, fast-paced, and passionate about animal welfare and environmental impact.

HQ Significance:

This location is significant as it now steers the future of the Alpha Foods brand, integrating it into a larger plant-based food service and CPG strategy, aiming for wider reach and impact.

Values Reflected in HQ: Innovation in plant-based foods, commitment to sustainability, accessibility of vegan options, and strategic growth within the health-conscious market.

Location:

Historically, Alpha Foods products were primarily distributed across the United States in major retail chains and food service channels. Following the acquisition by Plant Power Restaurant Group, the focus is expected to be on strengthening its presence in the North American market. Any plans for broader international expansion under the new ownership have not yet been detailed. Plant Power Restaurant Group's primary operations are currently in the USA.

Street Address:

2400 Historic Decatur Rd Ste 103

City:

San Diego

State/Province:

California

Country:

USA

Alpha Foods's Global Presence

Buying Intent Signals for Alpha Foods

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Executive Team of Alpha Foods

As of April 2025, Alpha Foods' leadership includes:

Jeffrey Harris - Co-Founder & CEO, Plant Power Restaurant Group
Zach Vouga - Co-Founder & COO, Plant Power Restaurant Group
Mitch Wallis - Co-Founder & CMO, Plant Power Restaurant Group
Loren Wallis - President of Development, Plant Power Restaurant Group (Founder of Alpha Foods)

Investors of Alpha Foods

Alpha Foods has been backed by several prominent investors over the years, including:

New Crop Capital
AccelFoods
Blue Horizon Ventures
Greenmont Capital Partners
Gather Ventures
The Stray Dog Capital

Executive New Hires/Exits in the Last 12 Months

Hire1
Exits4

The most significant news in the last 12 months for Alpha Foods was its operational cessation in late 2023 followed by its asset acquisition by Plant Power Restaurant Group in January 2024. This transition implies a complete change in executive oversight, with PPRG's leadership now managing the brand. Alpha Foods founder Loren Wallis has joined Plant Power's leadership team.

Departures

Former Alpha Foods Executives (unspecified, excluding founder who transitioned), Due to cessation of original company operations and subsequent acquisition, previous executive roles at the independent Alpha Foods entity were discontinued.

New Appointments:

Loren Wallis, Alpha Foods founder Loren Wallis joined Plant Power Restaurant Group in a key leadership capacity.
Plant Power Restaurant Group Leadership (Jeffrey Harris, Zach Vouga, Mitch Wallis, et al.), The executive team of Plant Power Restaurant Group assumed management and strategic direction for the Alpha Foods brand following the acquisition.

Technology (Tech Stack) used by Alpha Foods

Discover the tools Alpha Foods uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

Alpha Foods Email Formats and Examples

Email communication for matters related to the Alpha Foods brand would now likely be directed to Plant Power Restaurant Group. Common corporate email formats often include [first].[last]@[companydomain.com] or [first_initial][last]@[companydomain.com].

A likely format for Plant Power Restaurant Group is [first].[last]@plantpowerfastfood.com or [first_initial][last]@plantpowerfastfood.com.

Format

l.wallis@plantpowerfastfood.com

Example

75%

Success rate

News and media

VegconomistJanuary 24, 2024

Plant Power Restaurant Group Acquires Alpha Foods to Create Vertically Integrated Plant-Based Powerhouse

Plant Power Restaurant Group (PPRG), parent of Plant Power Fast Food, has acquired pioneering plant-based brand Alpha Foods. The acquisition aims to enhance PPRG's CPG presence and vertically integrate operations, with Alpha founder Loren Wallis joining PPRG as President of Development....more

Food DiveJanuary 24, 2024

Plant Power Restaurant Group buys Alpha Foods

Plant Power Restaurant Group, which operates 10 plant-based fast food locations, acquired Alpha Foods. The deal gives the restaurant operator an established CPG brand known for items like plant-based chicken nuggets and tamales....more

Food Business NewsNovember 2, 2023

Alpha Foods ceases operations

Alpha Foods, a Glendale, Calif.-based maker of plant-based frozen meals and snacks, has ceased operations. The company, founded in 2015, cited market conditions and inflationary pressures as reasons for the shutdown....more

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