Alpha Foods is a well-known brand in the plant-based food industry, celebrated for its convenient and tasty vegan products, including burritos, nuggets, tamales, and Chik'n patties. Originally founded in 2015 by Cole Orobetz and Loren Wallis, Alpha Foods aimed to make plant-based eating accessible and enjoyable for everyone. In late 2023, the company faced operational challenges, leading to a temporary cessation of operations. However, in January 2024, the assets of Alpha Foods were acquired by Plant Power Restaurant Group (PPRG), known for its chain of plant-based fast-food restaurants. This acquisition aims to leverage Alpha Foods' product line within PPRG's ecosystem and potentially expand its retail presence. The brand continues its mission to provide innovative and delicious plant-based alternatives under new stewardship.
Serves as the central management and administrative hub for Plant Power Restaurant Group, including strategic direction, operations, marketing, and product development for the Alpha Foods brand.
Located in Liberty Station, a prominent mixed-use development in San Diego, known for its historic architecture and vibrant community atmosphere. The offices support a dynamic and growing plant-based food enterprise.
Plant Power Restaurant Group fosters a mission-driven work culture focused on sustainability, health, and innovation in the plant-based sector. The environment is collaborative, fast-paced, and passionate about animal welfare and environmental impact.
This location is significant as it now steers the future of the Alpha Foods brand, integrating it into a larger plant-based food service and CPG strategy, aiming for wider reach and impact.
Historically, Alpha Foods products were primarily distributed across the United States in major retail chains and food service channels. Following the acquisition by Plant Power Restaurant Group, the focus is expected to be on strengthening its presence in the North American market. Any plans for broader international expansion under the new ownership have not yet been detailed. Plant Power Restaurant Group's primary operations are currently in the USA.
2400 Historic Decatur Rd Ste 103
San Diego
California
USA
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As of April 2025, Alpha Foods' leadership includes:
Alpha Foods has been backed by several prominent investors over the years, including:
The most significant news in the last 12 months for Alpha Foods was its operational cessation in late 2023 followed by its asset acquisition by Plant Power Restaurant Group in January 2024. This transition implies a complete change in executive oversight, with PPRG's leadership now managing the brand. Alpha Foods founder Loren Wallis has joined Plant Power's leadership team.
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Email communication for matters related to the Alpha Foods brand would now likely be directed to Plant Power Restaurant Group. Common corporate email formats often include [first].[last]@[companydomain.com] or [first_initial][last]@[companydomain.com].
A likely format for Plant Power Restaurant Group is [first].[last]@plantpowerfastfood.com or [first_initial][last]@plantpowerfastfood.com.
Format
l.wallis@plantpowerfastfood.com
Example
75%
Success rate
Vegconomist • January 24, 2024
Plant Power Restaurant Group (PPRG), parent of Plant Power Fast Food, has acquired pioneering plant-based brand Alpha Foods. The acquisition aims to enhance PPRG's CPG presence and vertically integrate operations, with Alpha founder Loren Wallis joining PPRG as President of Development....more
Food Dive • January 24, 2024
Plant Power Restaurant Group, which operates 10 plant-based fast food locations, acquired Alpha Foods. The deal gives the restaurant operator an established CPG brand known for items like plant-based chicken nuggets and tamales....more
Food Business News • November 2, 2023
Alpha Foods, a Glendale, Calif.-based maker of plant-based frozen meals and snacks, has ceased operations. The company, founded in 2015, cited market conditions and inflationary pressures as reasons for the shutdown....more
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