Alo Yoga, often referred to as Alo, is a premium lifestyle brand specializing in luxury activewear and yoga apparel. Founded in Los Angeles in 2007 by Danny Harris and Marco DeGeorge, Alo aims to spread mindful movement, inspire wellness, and create community. The name 'Alo' stands for Air, Land, Ocean. The brand is known for its high-quality, technologically advanced fabrics and fashion-forward designs that seamlessly transition from studio to street. Beyond apparel, Alo has expanded into wellness accessories, a digital fitness platform (Alo Moves), and physical studio and 'Sanctuary' locations, emphasizing a holistic approach to well-being and fostering a strong community connection.
Central hub for Alo Yoga's global operations, including design, product development, marketing, merchandising, digital strategy, and corporate leadership. It drives the brand's innovation in activewear and wellness from concept to customer.
While specific internal features are not widely publicized, the HQ is expected to embody the brand's minimalist, wellness-focused aesthetic, likely featuring modern, collaborative workspaces, showrooms, and possibly facilities promoting employee well-being, such as yoga or meditation spaces, aligning with the Alo brand.
A fast-paced, innovative, and collaborative environment. The culture is deeply intertwined with the brand's mission of promoting mindful movement and wellness. Employees often share a passion for yoga, fitness, and fashion, contributing to a mission-driven atmosphere that values creativity and well-being.
Its location in Los Angeles, a nexus of fashion, wellness, and entertainment, allows Alo Yoga to tap into top talent, stay ahead of trends, and foster key partnerships, crucial for its studio-to-street and celebrity-endorsed appeal. It serves as the nerve center for its expanding global presence.
Alo Yoga supports its global customer base and operations primarily through its robust e-commerce platform, which ships to numerous countries worldwide. The brand is rapidly expanding its physical retail presence with flagship stores and 'Sanctuaries' in major cities across the United States (e.g., Los Angeles, New York, Miami) and internationally, including Canada, the United Kingdom, and other parts of Europe and Asia. Global functions include online retail, international shipping and logistics, digital marketing, localized customer support, and international brand partnerships and events. Alo Moves, its digital fitness platform, also has a global subscriber base.
9830 Wilshire Blvd
Beverly Hills
CA
USA
Address: While specific corporate office addresses are not broadly listed separately from their Sanctuaries, Alo Yoga has a significant presence in New York, such as their Flatiron Sanctuary (164 Fifth Avenue, New York, NY 10010), which also supports regional operations and brand experiences.
To solidify brand presence in a key US market, manage the East Coast retail footprint, engage with local media and influencers, and host significant brand events and community gatherings.
Address: Alo Yoga has expanded its physical presence into the UK, with flagship stores like the one on King’s Road, Chelsea. These locations likely support regional retail management and brand efforts.
To grow market share in Europe, tailor brand experiences to a UK/European audience, and manage local retail and community-building activities.
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As of April 2025, Alo Yoga' leadership includes:
Alo Yoga has been backed by several prominent investors over the years, including:
Alo Yoga has recently strengthened its executive leadership by appointing key individuals to C-suite positions, primarily through internal promotions, to support its rapid growth and strategic initiatives in marketing, people operations, and social impact.
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Alo Yoga likely utilizes common corporate email formats. Based on industry standards and observed patterns for companies of its size, the primary formats are probably [first].[last]@aloyoga.com or [first_initial][last]@aloyoga.com.
[first].[last]@aloyoga.com or [first_initial][last]@aloyoga.com
Format
jane.doe@aloyoga.com or jdoe@aloyoga.com
Example
75%
Success rate
WWD • March 7, 2024
Alo Yoga launched a pop-up store on the Champs-Élysées in Paris during Fashion Week, signaling strong intentions for European expansion with plans for a permanent flagship store in the city....more
Forbes • February 1, 2024
Alo Yoga expanded its digital footprint by launching the 'Alo Sanctuary' on the Roblox platform, an immersive virtual experience offering yoga, meditation, and a digital store, aiming to connect with a younger, digitally-native audience....more
Vogue Business • September 12, 2023
Alo Yoga made a significant impact at New York Fashion Week with its first-ever presentation, showcasing its latest collection alongside wellness experiences, effectively engaging the Gen Z demographic through immersive events and strong digital integration....more
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