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Alo Yoga's Overview

Total employees3054
HeadquartersBeverly Hills
Founded2007

Alo Yoga, often referred to as Alo, is a premium lifestyle brand specializing in luxury activewear and yoga apparel. Founded in Los Angeles in 2007 by Danny Harris and Marco DeGeorge, Alo aims to spread mindful movement, inspire wellness, and create community. The name 'Alo' stands for Air, Land, Ocean. The brand is known for its high-quality, technologically advanced fabrics and fashion-forward designs that seamlessly transition from studio to street. Beyond apparel, Alo has expanded into wellness accessories, a digital fitness platform (Alo Moves), and physical studio and 'Sanctuary' locations, emphasizing a holistic approach to well-being and fostering a strong community connection.

Where is Alo Yoga's Headquarters?

HQ Function

Central hub for Alo Yoga's global operations, including design, product development, marketing, merchandising, digital strategy, and corporate leadership. It drives the brand's innovation in activewear and wellness from concept to customer.

Notable Features:

While specific internal features are not widely publicized, the HQ is expected to embody the brand's minimalist, wellness-focused aesthetic, likely featuring modern, collaborative workspaces, showrooms, and possibly facilities promoting employee well-being, such as yoga or meditation spaces, aligning with the Alo brand.

Work Culture:

A fast-paced, innovative, and collaborative environment. The culture is deeply intertwined with the brand's mission of promoting mindful movement and wellness. Employees often share a passion for yoga, fitness, and fashion, contributing to a mission-driven atmosphere that values creativity and well-being.

HQ Significance:

Its location in Los Angeles, a nexus of fashion, wellness, and entertainment, allows Alo Yoga to tap into top talent, stay ahead of trends, and foster key partnerships, crucial for its studio-to-street and celebrity-endorsed appeal. It serves as the nerve center for its expanding global presence.

Values Reflected in HQ: The HQ environment and operations aim to reflect Alo's core values: promoting mindfulness and well-being ('Air Land Ocean'), fostering community, inspiring through innovative design and quality, and committing to conscious practices.

Location:

Alo Yoga supports its global customer base and operations primarily through its robust e-commerce platform, which ships to numerous countries worldwide. The brand is rapidly expanding its physical retail presence with flagship stores and 'Sanctuaries' in major cities across the United States (e.g., Los Angeles, New York, Miami) and internationally, including Canada, the United Kingdom, and other parts of Europe and Asia. Global functions include online retail, international shipping and logistics, digital marketing, localized customer support, and international brand partnerships and events. Alo Moves, its digital fitness platform, also has a global subscriber base.

Street Address:

9830 Wilshire Blvd

City:

Beverly Hills

State/Province:

CA

Country:

USA

Alo Yoga's Global Presence

New York City, NY/USA

Address: While specific corporate office addresses are not broadly listed separately from their Sanctuaries, Alo Yoga has a significant presence in New York, such as their Flatiron Sanctuary (164 Fifth Avenue, New York, NY 10010), which also supports regional operations and brand experiences.

To solidify brand presence in a key US market, manage the East Coast retail footprint, engage with local media and influencers, and host significant brand events and community gatherings.

London/United Kingdom

Address: Alo Yoga has expanded its physical presence into the UK, with flagship stores like the one on King’s Road, Chelsea. These locations likely support regional retail management and brand efforts.

To grow market share in Europe, tailor brand experiences to a UK/European audience, and manage local retail and community-building activities.

Buying Intent Signals for Alo Yoga

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Executive Team of Alo Yoga

As of April 2025, Alo Yoga' leadership includes:

Danny Harris - Co-Founder & Co-CEO
Marco DeGeorge - Co-Founder & Co-CEO
Angelica Mraz - Chief Marketing Officer
Heather Dillard - Chief People Officer
Summer Nacewicz - Chief Impact Officer

Investors of Alo Yoga

Alo Yoga has been backed by several prominent investors over the years, including:

Privately Held by Founders (Danny Harris and Marco DeGeorge)

Executive New Hires/Exits in the Last 12 Months

Hire3
Exits0

Alo Yoga has recently strengthened its executive leadership by appointing key individuals to C-suite positions, primarily through internal promotions, to support its rapid growth and strategic initiatives in marketing, people operations, and social impact.

New Appointments:

Angelica Mraz, Angelica Mraz appointed as Chief Marketing Officer to spearhead global marketing efforts.
Heather Dillard, Heather Dillard appointed as Chief People Officer to lead people and culture strategies.
Summer Nacewicz, Summer Nacewicz appointed as Chief Impact Officer to drive sustainability and social impact programs.

Technology (Tech Stack) used by Alo Yoga

Discover the tools Alo Yoga uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

Alo Yoga Email Formats and Examples

Alo Yoga likely utilizes common corporate email formats. Based on industry standards and observed patterns for companies of its size, the primary formats are probably [first].[last]@aloyoga.com or [first_initial][last]@aloyoga.com.

[first].[last]@aloyoga.com or [first_initial][last]@aloyoga.com

Format

jane.doe@aloyoga.com or jdoe@aloyoga.com

Example

75%

Success rate

News and media

WWDMarch 7, 2024

Alo Yoga Opens Paris Pop-up, Plans Permanent Flagship

Alo Yoga launched a pop-up store on the Champs-Élysées in Paris during Fashion Week, signaling strong intentions for European expansion with plans for a permanent flagship store in the city....more

ForbesFebruary 1, 2024

Alo Yoga Takes Its Mindful Movement Mission To The Metaverse With Roblox

Alo Yoga expanded its digital footprint by launching the 'Alo Sanctuary' on the Roblox platform, an immersive virtual experience offering yoga, meditation, and a digital store, aiming to connect with a younger, digitally-native audience....more

Vogue BusinessSeptember 12, 2023

How Alo Yoga is winning Gen Z at New York Fashion Week

Alo Yoga made a significant impact at New York Fashion Week with its first-ever presentation, showcasing its latest collection alongside wellness experiences, effectively engaging the Gen Z demographic through immersive events and strong digital integration....more

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