Alnatura Produktions- und Handels GmbH is a German company renowned for its wide range of organic food products, natural cosmetics, and natural textiles. Founded in 1984 by Prof. Dr. Götz E. Rehn, Alnatura is committed to making high-quality organic products accessible while promoting sustainable agriculture and responsible business practices. The company operates its own chain of organic supermarkets, 'Alnatura Super Natur Markt,' and also distributes its extensive own-brand product line through various retail partners across Germany and other European countries. Alnatura's philosophy emphasizes meaningful work ('Sinnvoll für Mensch und Erde' – Meaningful for People and Earth), fair partnerships with farmers, and a holistic approach to sustainability encompassing ecological, social, and economic aspects.
The Alnatura Campus is the administrative and creative heart of the company, housing departments such as management, product development, purchasing, marketing, quality assurance, and logistics coordination. It also includes publicly accessible facilities like an Alnatura organic supermarket, a vegetarian organic restaurant, and childcare facilities.
The Alnatura Campus is a pioneering example of sustainable architecture. It is one of Europe's largest office buildings constructed primarily from natural materials like clay and wood. Key features include rammed earth walls, extensive green roofs, a large photovoltaic system for solar energy generation, rainwater harvesting, and a design that maximizes natural light and ventilation, creating a healthy and inspiring work environment.
The work culture at Alnatura Campus is described as purpose-driven, collaborative, and focused on sustainability and employee well-being. The building's design, with open spaces and natural elements, is intended to foster communication, creativity, and a connection to the company's core values.
The Alnatura Campus is significant not only as the company's operational headquarters but also as a tangible representation of its commitment to sustainability and ecological responsibility. It has received numerous awards for its innovative and environmentally friendly design, serving as a model for sustainable corporate architecture.
Alnatura's primary operational presence with its 'Alnatura Super Natur Markt' stores is in Germany. However, its own-brand organic products enjoy a broader European reach. These products are distributed and sold in numerous other countries, including Austria, Switzerland, France, Italy, Spain, Portugal, Belgium, Netherlands, Luxembourg, Denmark, Sweden, Finland, Poland, Czech Republic, Slovakia, Hungary, Slovenia, Croatia, and the Baltic states, through partnerships with various retail chains, organic specialty stores, and online platforms. Alnatura's international strategy focuses on making its organic products available via established local partners rather than opening its own international corporate offices or stores outside Germany extensively.
Mahatma-Gandhi-Straße 7
Darmstadt
Hesse
Germany
Address: Corporate functions are primarily managed from the Alnatura Campus in Darmstadt.
Support for the extensive network of retail stores and product distribution is managed through a combination of central planning from Darmstadt and regional operational teams, rather than through separate standalone corporate branch offices.
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As of April 2025, Alnatura' leadership includes:
Alnatura has been backed by several prominent investors over the years, including:
Alnatura's executive leadership, centered around founder Prof. Dr. Götz E. Rehn and Managing Director Rüdiger Kasch, has demonstrated notable stability. As a privately held company (GmbH), high-level executive changes are not as frequently publicized as in publicly traded corporations. Over the past 12 months, there have been no widely reported major new hires or departures at the top executive (Geschäftsführung) level.
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Alnatura likely utilizes a standard corporate email format for its employees, typically combining parts of an employee's name with the company domain @alnatura.de. Common formats in German companies include firstname.lastname or initial.lastname.
[first].[last]@alnatura.de
Format
example: max.mustermann@alnatura.de
Example
75%
Success rate
Alnatura Presseportal • May 8, 2024
Alnatura's Organic Farmers Initiative (ABBI) has channeled over 30 million euros into projects promoting animal welfare and biodiversity on organic farms. This initiative supports farmers in transitioning to or enhancing organic practices, underscoring Alnatura's commitment to sustainable agriculture....more
Alnatura Presseportal • March 7, 2024
Alnatura initiated a fundraising campaign across its German stores to support people affected by the conflict in Ukraine. Customers were able to donate their bottle deposit refunds or round up their purchase amounts, with all proceeds directed to recognized aid organizations....more
Alnatura Presseportal • November 15, 2023
Alnatura announced a net turnover of 1.149 billion euros for the 2022/23 fiscal year (ending September 30, 2023), representing a growth of 10.1 percent compared to the previous year. This performance highlights continued consumer demand for organic products despite economic challenges....more
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