Allure Security
Allure Security's Overview
Allure Security is a cybersecurity company dedicated to combating online brand impersonation and scams. Leveraging advanced artificial intelligence and machine learning, their platform proactively scours the internet—including websites, social media, app stores, and the dark web—to identify and neutralize threats that misuse a company's brand. This includes phishing sites, fake social media profiles, rogue mobile apps, and other forms of digital fraud. By providing early detection and rapid takedown capabilities, Allure Security helps businesses protect their customers from financial loss, safeguard their employees from targeted attacks, and preserve their brand's integrity and trust in the digital world. Their solution is designed for enterprises looking to automate and enhance their response to the growing volume and sophistication of online brand abuse.
Where is Allure Security's Headquarters?
HQ Function
Serves as the central hub for company leadership, research and development, core engineering, marketing, sales operations, and corporate strategy.
Notable Features:
Modern office facilities designed to foster innovation and collaboration. Equipped with state-of-the-art technology infrastructure to support their AI-driven operations.
Work Culture:
A dynamic and innovative work environment typical of a growing tech company, emphasizing collaboration, problem-solving, and a mission-driven approach to cybersecurity. Employees are passionate about leveraging AI to combat online threats.
HQ Significance:
Located in New York City, providing access to a rich talent pool in technology, cybersecurity, and business development, as well as proximity to major financial institutions and enterprise clients.
Values Reflected in HQ: The choice of a major tech and business hub like New York reflects Allure Security's ambition and commitment to addressing enterprise-level cybersecurity challenges. The internal setup likely prioritizes agile development, innovation, and open communication.
Location:
While headquartered in New York, Allure Security serves a global client base. Its AI-powered platform operates continuously, monitoring and mitigating online threats across various geographies, languages, and digital platforms. The company leverages its technology and distributed teams to provide sales, support, and threat intelligence services worldwide, ensuring comprehensive protection for multinational brands against geographically diverse impersonation tactics and online fraud.
Street Address:
Specific street address not publicly listed for general inquiries. Operations centered in New York City.
City:
New York
State/Province:
NY
Country:
USA
Allure Security's Global Presence
Remote / Distributed Teams, Global
Address: N/A (Distributed)
To ensure comprehensive global coverage for threat detection and client support, facilitating agile responses to geographically diverse online threats and customer needs without reliance on numerous physical branch offices.
Buying Intent Signals for Allure Security
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Executive Team of Allure Security
As of April 2025, Allure Security' leadership includes:
Investors of Allure Security
Allure Security has been backed by several prominent investors over the years, including:
Executive New Hires/Exits in the Last 12 Months
In the past 12 months, Allure Security significantly strengthened its executive leadership by appointing a new Chief Revenue Officer, signaling a strategic focus on accelerating growth and expanding its market presence. No major executive departures have been publicly announced during this period.
New Appointments:
Technology (Tech Stack) used by Allure Security
Discover the tools Allure Security uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.
Allure Security Email Formats and Examples
Allure Security likely utilizes common professional email address formats. Standard patterns for technology companies often include [first_initial][last]@[companydomain].com (e.g., jdoe@alluresecurity.com) or [first].[last]@[companydomain].com (e.g., jane.doe@alluresecurity.com).
[first_initial][last]@alluresecurity.com or [first].[last]@alluresecurity.com
Format
jshaul@alluresecurity.com or mark.howard@alluresecurity.com
Example
85%
Success rate
News and media
Business Wire • January 17, 2024
Mark Howard Joins Allure Security as Chief Revenue Officer
Allure Security announced the appointment of Mark Howard as its new Chief Revenue Officer. Howard brings extensive experience in cybersecurity sales and leadership, and will be responsible for driving Allure Security's go-to-market strategy and accelerating revenue growth....more
Allure Security Blog • December 6, 2023
Allure Security Research Reveals 200% YoY Increase in Fake Retailer Websites This Holiday Shopping Season
Allure Security published research indicating a 200% year-over-year increase in the creation of fake e-commerce websites impersonating legitimate retailers during the holiday shopping season. This highlights the escalating threat of online retail scams and the importance of brand protection....more
PR Newswire • December 7, 2022
Allure Security Closes $10M Series A Funding to Protect Brands from Online Impersonation Scams
Allure Security announced the closure of a $10 million Series A funding round led by Portage, with participation from existing investors Glasswing Ventures, Greycroft, Zetta Venture Partners, and Next Play Capital. The funds are aimed at scaling its AI-powered platform for detecting and mitigating online brand impersonation attacks....more
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