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Allure Bridals's Overview

Total employees76
HeadquartersMemphis
Founded

Allure Bridals is an award-winning bridal manufacturer and distributor. They began in 1998 as a retail store and have grown into a renowned name in the bridal industry, known for their stunning designs, quality craftsmanship, and innovative details like their patented Allure construction. Their collections, which include Allure Bridals, Allure Romance, Allure Couture, Wilderly Bride, Madison James, Abella, and the Disney Fairy Tale Weddings collection, cater to a wide range of styles and preferences. Allure Bridals gowns are sold through authorized retailers worldwide.

Where is Allure Bridals's Headquarters?

HQ Function

The headquarters serves as the central operational hub for Allure Bridals, encompassing design, administration, marketing, sales support, and global distribution management.

Notable Features:

The facility likely includes extensive design studios, showrooms for retail partners and buyers, administrative offices, and significant warehousing and distribution infrastructure to manage their global supply chain.

Work Culture:

The work culture at Allure Bridals HQ is anticipated to be dynamic, creative, and fast-paced, characteristic of the fashion industry. There's likely a strong emphasis on innovation in design, product quality, teamwork, and responsiveness to bridal market trends.

HQ Significance:

The Memphis headquarters is pivotal for Allure Bridals, enabling them to conceptualize, produce, and distribute their diverse bridal wear collections to a global network of retailers, maintaining brand consistency and operational excellence.

Values Reflected in HQ: The headquarters operations likely reflect Allure Bridals' core values: a commitment to exceptional craftsmanship, innovative and diverse design, strong partnerships with retailers, and a focus on making brides' dreams come true.

Location:

Allure Bridals maintains a significant global presence, with its collections available in numerous countries across North America, South America, Europe, Asia, and Australia. This worldwide reach is achieved through a vast network of authorized bridal salons and retailers. The company supports these international partners from its Memphis headquarters, providing them with new collections, marketing assets, and customer service to ensure a unified brand experience for brides globally.

Street Address:

4660 E Shelby Dr

City:

Memphis

State/Province:

TN

Country:

USA

Allure Bridals's Global Presence

European Operations (e.g., The Netherlands for regional support)

Address: Specific public office addresses for regional operations beyond the main HQ are not broadly listed. Operations are often coordinated through regional representatives and distribution partners in key markets.

To cater to the specific needs of the European bridal market, streamline distribution, manage regional sales efforts, and provide localized support to retailers and partners throughout Europe.

Buying Intent Signals for Allure Bridals

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Executive Team of Allure Bridals

As of April 2025, Allure Bridals' leadership includes:

Kelly Crum - CEO / Owner
James (Jim) Crum Sr. - Founder / Owner

Investors of Allure Bridals

Allure Bridals has been backed by several prominent investors over the years, including:

Allure Bridals is a privately held, family-owned company. Information regarding specific institutional investors is not publicly available.

Executive New Hires/Exits in the Last 12 Months

Hire0
Exits0

As a privately held company, Allure Bridals does not frequently publicize executive team changes. No major executive hires or exits have been publicly reported in the last 12 months, suggesting leadership stability.

Departures

N/A, No publicly reported executive departures in the last 12 months.

New Appointments:

N/A, No publicly reported new executive appointments in the last 12 months.

Technology (Tech Stack) used by Allure Bridals

Discover the tools Allure Bridals uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

Allure Bridals Email Formats and Examples

Allure Bridals likely utilizes standard corporate email address formats. While exact patterns can vary, common structures often involve combinations of an employee's first name, last name, or initials, followed by the '@allurebridals.com' domain.

A commonly observed email format for Allure Bridals is [first].[last]@allurebridals.com. Other potential formats include [first_initial][last]@allurebridals.com or [first]@allurebridals.com.

Format

jane.doe@allurebridals.com

Example

75%

Success rate

News and media

Brides.comMay 8, 2024

Allure Bridals Launches 'Bridgerton'-Inspired Wedding Dress Collection

Allure Bridals has introduced a new collection of wedding gowns inspired by the popular Netflix series 'Bridgerton.' The designs feature regency-era aesthetics, luxurious fabrics, and romantic silhouettes, appealing to brides looking for a touch of historical elegance....more

Disney Parks BlogFebruary 7, 2024

Allure Bridals and Disney Unveil 2024 Disney Fairy Tale Weddings Collection

Allure Bridals, in its ongoing collaboration with Disney, launched the 2024 Disney Fairy Tale Weddings Collection. The new line features gowns inspired by iconic Disney Princesses, including Ariel, Tiana, Cinderella, and Belle, blending fantasy with bridal elegance....more

Barcelona Bridal Fashion WeekApril 19, 2024

Allure Bridals Showcases Latest Collections at Barcelona Bridal Fashion Week 2024

Allure Bridals participated as an exhibitor at Barcelona Bridal Fashion Week 2024, one of the leading events in the international bridal industry. The brand presented its newest wedding gown designs and collections to global retailers, press, and influencers, highlighting upcoming trends....more

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