Allure Bridals is an award-winning bridal manufacturer and distributor. They began in 1998 as a retail store and have grown into a renowned name in the bridal industry, known for their stunning designs, quality craftsmanship, and innovative details like their patented Allure construction. Their collections, which include Allure Bridals, Allure Romance, Allure Couture, Wilderly Bride, Madison James, Abella, and the Disney Fairy Tale Weddings collection, cater to a wide range of styles and preferences. Allure Bridals gowns are sold through authorized retailers worldwide.
The headquarters serves as the central operational hub for Allure Bridals, encompassing design, administration, marketing, sales support, and global distribution management.
The facility likely includes extensive design studios, showrooms for retail partners and buyers, administrative offices, and significant warehousing and distribution infrastructure to manage their global supply chain.
The work culture at Allure Bridals HQ is anticipated to be dynamic, creative, and fast-paced, characteristic of the fashion industry. There's likely a strong emphasis on innovation in design, product quality, teamwork, and responsiveness to bridal market trends.
The Memphis headquarters is pivotal for Allure Bridals, enabling them to conceptualize, produce, and distribute their diverse bridal wear collections to a global network of retailers, maintaining brand consistency and operational excellence.
Allure Bridals maintains a significant global presence, with its collections available in numerous countries across North America, South America, Europe, Asia, and Australia. This worldwide reach is achieved through a vast network of authorized bridal salons and retailers. The company supports these international partners from its Memphis headquarters, providing them with new collections, marketing assets, and customer service to ensure a unified brand experience for brides globally.
4660 E Shelby Dr
Memphis
TN
USA
Address: Specific public office addresses for regional operations beyond the main HQ are not broadly listed. Operations are often coordinated through regional representatives and distribution partners in key markets.
To cater to the specific needs of the European bridal market, streamline distribution, manage regional sales efforts, and provide localized support to retailers and partners throughout Europe.
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As of April 2025, Allure Bridals' leadership includes:
Allure Bridals has been backed by several prominent investors over the years, including:
As a privately held company, Allure Bridals does not frequently publicize executive team changes. No major executive hires or exits have been publicly reported in the last 12 months, suggesting leadership stability.
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Allure Bridals likely utilizes standard corporate email address formats. While exact patterns can vary, common structures often involve combinations of an employee's first name, last name, or initials, followed by the '@allurebridals.com' domain.
A commonly observed email format for Allure Bridals is [first].[last]@allurebridals.com. Other potential formats include [first_initial][last]@allurebridals.com or [first]@allurebridals.com.
Format
jane.doe@allurebridals.com
Example
75%
Success rate
Brides.com • May 8, 2024
Allure Bridals has introduced a new collection of wedding gowns inspired by the popular Netflix series 'Bridgerton.' The designs feature regency-era aesthetics, luxurious fabrics, and romantic silhouettes, appealing to brides looking for a touch of historical elegance....more
Disney Parks Blog • February 7, 2024
Allure Bridals, in its ongoing collaboration with Disney, launched the 2024 Disney Fairy Tale Weddings Collection. The new line features gowns inspired by iconic Disney Princesses, including Ariel, Tiana, Cinderella, and Belle, blending fantasy with bridal elegance....more
Barcelona Bridal Fashion Week • April 19, 2024
Allure Bridals participated as an exhibitor at Barcelona Bridal Fashion Week 2024, one of the leading events in the international bridal industry. The brand presented its newest wedding gown designs and collections to global retailers, press, and influencers, highlighting upcoming trends....more
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