Alltricks is a prominent European e-commerce company specializing in the sale of bicycles, cycling components, running gear, outdoor equipment, and related accessories. Founded in France, it has grown to serve a wide customer base across Europe, offering an extensive catalog of products from numerous well-known and niche brands. The company aims to provide enthusiasts and professionals with a comprehensive selection, competitive pricing, and expert advice. Following its acquisition by Decathlon, Alltricks continues to expand its market presence and logistical capabilities.
Serves as the central command for Alltricks' operations, including its primary logistics warehouse, customer service, purchasing, marketing, and administrative functions.
Features a large, modern logistics center (approx. 26,000 m²) designed for high-volume e-commerce fulfillment, enabling efficient stock management and dispatch of a wide range of sporting goods.
Likely a dynamic and fast-paced environment typical of e-commerce leaders, with a strong focus on customer satisfaction, efficiency, and a shared passion for cycling, running, and outdoor sports. Collaboration and innovation are key to managing its extensive product catalog and European reach.
The Châteaudun facility is crucial for Alltricks' European growth strategy, allowing for increased inventory, faster shipping times, and enhanced operational efficiency, particularly leveraging Decathlon's backing.
Alltricks primarily focuses on the European market, with dedicated websites and shipping to numerous countries including France, Spain, Germany, Italy, Belgium, Portugal, and the Netherlands, among others. Their global functions are centered around e-commerce platform management, international logistics and fulfillment from their French hubs, multilingual customer support, and digital marketing tailored to various European regions.
Parc d'activités de la Louveterie, 2 rue des Varennes
Châteaudun
Eure-et-Loir (Centre-Val de Loire region)
France
Address: 17 rue du Cerisier, 61100 Montilly-sur-Noireau, France
Serves as the official legal address for the company in France and may retain some legacy administrative or smaller operational teams.
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As of April 2025, Alltricks' leadership includes:
Alltricks has been backed by several prominent investors over the years, including:
Following its acquisition by Decathlon and subsequent operational expansions, Alltricks' core leadership team, including founder Gary Anssens, has largely remained stable, focusing on growth and integration. No major high-profile executive hires or departures have been publicly announced in the last 12 months.
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Alltricks likely utilizes standard corporate email formats for its employees. Common patterns include first initial followed by last name, or first name separated by a dot from the last name.
[first_initial][last]@alltricks.com
Format
ganssens@alltricks.com
Example
70%
Success rate
Bike Europe • March 21, 2023
Alltricks inaugurated its new 26,000 square meter logistics center in Châteaudun, France. This significant expansion aims to enhance storage capacity and improve order fulfillment processes to support its growing European customer base....more
Decathlon Media • September 12, 2019
Decathlon announced the acquisition of Alltricks, a leading online retailer for cycling, running, and outdoor equipment. This strategic move aims to strengthen Decathlon's digital presence and specialized sports offerings....more
Fashion Network • February 5, 2024
Alltricks is accelerating its international development with the opening of its first physical store in Spain, located in Barcelona. This marks a new stage in its omnichannel strategy after opening around ten stores in France since 2019....more
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