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Alltricks's Overview

Total employees249
HeadquartersChâteaudun
Founded2008

Alltricks is a prominent European e-commerce company specializing in the sale of bicycles, cycling components, running gear, outdoor equipment, and related accessories. Founded in France, it has grown to serve a wide customer base across Europe, offering an extensive catalog of products from numerous well-known and niche brands. The company aims to provide enthusiasts and professionals with a comprehensive selection, competitive pricing, and expert advice. Following its acquisition by Decathlon, Alltricks continues to expand its market presence and logistical capabilities.

Where is Alltricks's Headquarters?

HQ Function

Serves as the central command for Alltricks' operations, including its primary logistics warehouse, customer service, purchasing, marketing, and administrative functions.

Notable Features:

Features a large, modern logistics center (approx. 26,000 m²) designed for high-volume e-commerce fulfillment, enabling efficient stock management and dispatch of a wide range of sporting goods.

Work Culture:

Likely a dynamic and fast-paced environment typical of e-commerce leaders, with a strong focus on customer satisfaction, efficiency, and a shared passion for cycling, running, and outdoor sports. Collaboration and innovation are key to managing its extensive product catalog and European reach.

HQ Significance:

The Châteaudun facility is crucial for Alltricks' European growth strategy, allowing for increased inventory, faster shipping times, and enhanced operational efficiency, particularly leveraging Decathlon's backing.

Values Reflected in HQ: The headquarters reflects Alltricks' commitment to operational excellence, customer service, scalability, and its position as a major player in the European online sports retail market.

Location:

Alltricks primarily focuses on the European market, with dedicated websites and shipping to numerous countries including France, Spain, Germany, Italy, Belgium, Portugal, and the Netherlands, among others. Their global functions are centered around e-commerce platform management, international logistics and fulfillment from their French hubs, multilingual customer support, and digital marketing tailored to various European regions.

Street Address:

Parc d'activités de la Louveterie, 2 rue des Varennes

City:

Châteaudun

State/Province:

Eure-et-Loir (Centre-Val de Loire region)

Country:

France

Alltricks's Global Presence

Montilly-sur-Noireau, Normandy/France

Address: 17 rue du Cerisier, 61100 Montilly-sur-Noireau, France

Serves as the official legal address for the company in France and may retain some legacy administrative or smaller operational teams.

Buying Intent Signals for Alltricks

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Executive Team of Alltricks

As of April 2025, Alltricks' leadership includes:

Gary Anssens - Founder & CEO
Nicolas Filiatre - Co-founder & Chief Technical Officer (CTO)
Patrice Duchêne - Chief Financial Officer (CFO)

Investors of Alltricks

Alltricks has been backed by several prominent investors over the years, including:

Decathlon (Current Owner)
Partech (Previous)
Entrepreneur Venture (Previous)
Trocadero Capital Partners (Previous)
Amundi Private Equity Funds (Previous)

Executive New Hires/Exits in the Last 12 Months

Hire0
Exits0

Following its acquisition by Decathlon and subsequent operational expansions, Alltricks' core leadership team, including founder Gary Anssens, has largely remained stable, focusing on growth and integration. No major high-profile executive hires or departures have been publicly announced in the last 12 months.

Technology (Tech Stack) used by Alltricks

Discover the tools Alltricks uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

Alltricks Email Formats and Examples

Alltricks likely utilizes standard corporate email formats for its employees. Common patterns include first initial followed by last name, or first name separated by a dot from the last name.

[first_initial][last]@alltricks.com

Format

ganssens@alltricks.com

Example

70%

Success rate

News and media

Bike EuropeMarch 21, 2023

Alltricks Opens New 26,000 m2 Logistics Center

Alltricks inaugurated its new 26,000 square meter logistics center in Châteaudun, France. This significant expansion aims to enhance storage capacity and improve order fulfillment processes to support its growing European customer base....more

Decathlon MediaSeptember 12, 2019

Alltricks Acquired by Decathlon

Decathlon announced the acquisition of Alltricks, a leading online retailer for cycling, running, and outdoor equipment. This strategic move aims to strengthen Decathlon's digital presence and specialized sports offerings....more

Fashion NetworkFebruary 5, 2024

Alltricks continues its European expansion and opens its first store in Spain

Alltricks is accelerating its international development with the opening of its first physical store in Spain, located in Barcelona. This marks a new stage in its omnichannel strategy after opening around ten stores in France since 2019....more

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