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AllSaints's Overview

Total employees2677
HeadquartersLondon
Founded1994

AllSaints is a British fashion retailer founded in 1994, celebrated for its sharp, contemporary designs, muted color palettes, and iconic leather biker jackets. The brand cultivates a distinctively edgy, urban aesthetic, offering menswear, womenswear, footwear, and accessories. AllSaints has a strong global presence with standalone stores, concessions in department stores, and a significant e-commerce operation, appealing to a fashion-conscious audience seeking high-quality, individualistic pieces.

Where is AllSaints's Headquarters?

HQ Function

The London HQ serves as the central command for AllSaints' global operations, housing key departments including design, merchandising, marketing, e-commerce, finance, and corporate strategy.

Notable Features:

Situated within The Truman Brewery complex, a historic landmark. The office space itself likely embodies the brand's signature industrial-chic aesthetic, potentially featuring exposed brickwork, raw materials, and vintage-inspired decor.

Work Culture:

The work culture at AllSaints HQ is characterized by a fast-paced, dynamic, and creative environment, typical of the fashion industry. It fosters collaboration, innovation, and a strong brand focus to drive its global retail and digital presence.

HQ Significance:

As the nerve center for the brand, the London HQ is pivotal for global brand direction, design innovation, and strategic decision-making. Its location in a major global fashion capital enhances its influence and access to talent.

Values Reflected in HQ: The choice of a creatively adapted space within a historic, edgy London district reflects AllSaints' core values of individuality, heritage-inspired modernity, an appreciation for industrial aesthetics, and a commitment to creative expression.

Location:

AllSaints maintains a significant global footprint through a multi-channel approach. This includes directly operated standalone stores in major cities across North America, Europe, Asia, and the Middle East, concessions within premium department stores, and a robust e-commerce platform that serves customers in over 200 countries. Key functions like retail operations, localized marketing, merchandising, customer service, and logistics are supported globally, often managed through regional hubs, while core design, brand strategy, and overarching creative direction originate from its London HQ.

Street Address:

Units C15-C17, Jacks Place, 6 Corbet Place

City:

London

State/Province:

England

Country:

United Kingdom

AllSaints's Global Presence

New York, NY/USA

Address: 512 Broadway, Floor 7, New York, NY 10012, USA

To manage and expand AllSaints' brand presence and commercial success in the key North American market, ensuring alignment with global brand identity while catering to local consumer preferences and the competitive retail landscape.

Buying Intent Signals for AllSaints

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Executive Team of AllSaints

As of April 2025, AllSaints' leadership includes:

Peter Wood - Chief Executive Officer
James Lawrence - Creative Director

Investors of AllSaints

AllSaints has been backed by several prominent investors over the years, including:

Lion Capital LLP

Executive New Hires/Exits in the Last 12 Months

Hire1
Exits1

Over the past year, AllSaints experienced a significant transition in its creative leadership. This involved the departure of its long-serving Chief Creative Officer and the subsequent internal promotion of a new Creative Director to helm the brand's aesthetic direction.

Departures

Wil Beedle, Wil Beedle departed from his role as Chief Creative Officer after 18 years with the company.

New Appointments:

James Lawrence, James Lawrence was promoted to Creative Director, taking over creative leadership for the brand.

Technology (Tech Stack) used by AllSaints

Discover the tools AllSaints uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

AllSaints Email Formats and Examples

AllSaints typically utilizes standard corporate email formats for its employees. The most common patterns involve combinations of an employee's first name and last name, or their first initial and last name, followed by the '@allsaints.com' domain. These formats are widely used for professional communication.

[first].[last]@allsaints.com

Format

john.doe@allsaints.com

Example

75%

Success rate

News and media

ReutersNovember 9, 2023

AllSaints owner Lion Capital agrees debt refinancing - sources

Lion Capital, the private equity owner of AllSaints, successfully secured a debt refinancing package. This move aims to provide financial stability and support the fashion retailer's ongoing operations and future growth initiatives....more

The ImpressionSeptember 15, 2023

AllSaints Fall 2023 Ad Campaign

AllSaints unveiled its Fall/Winter 2023 collection through the 'Concrete Blooms' campaign. The campaign visuals and narrative emphasize themes of resilience and beauty found in urban landscapes, aligning with the brand's signature edgy and contemporary aesthetic....more

DrapersAugust 24, 2023

AllSaints creative chief Wil Beedle exits after 18 years

Wil Beedle, who served as the Chief Creative Officer for AllSaints, departed the company in May 2023. His 18-year tenure was marked by a significant influence on the brand's distinctive style and creative direction....more

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