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AlloFresh's Overview

Total employees201
HeadquartersJakarta Selatan
Founded

Allofresh is a leading Indonesian online grocery platform, established as a joint venture between e-commerce giant Bukalapak, retail leader PT Trans Retail Indonesia (Carrefour & Transmart), and private equity firm Growtheum Capital Partners. Launched in early 2022, Allofresh aims to revolutionize the grocery shopping experience by offering a wide range of fresh products and daily necessities with rapid, 3-hour delivery services. It leverages Transmart's extensive network of over 600 stores across Indonesia as fulfillment centers and dark stores, combining online convenience with robust offline infrastructure to cater to the burgeoning Indonesian e-grocery market.

Where is AlloFresh's Headquarters?

AlloFresh officeAlloFresh officeAlloFresh officeAlloFresh office
*Images sourced via web search. Rights belong to original owners

HQ Function

The headquarters oversees strategic direction, technology platform development, marketing initiatives, supply chain management, partnerships, and overall operations for Allofresh's e-grocery services across Indonesia.

Notable Features:

Likely situated within modern office facilities shared or co-located with Trans Retail or Bukalapak, emphasizing agile workspaces, advanced technology infrastructure, and collaborative environments suitable for a fast-growing tech company.

Work Culture:

Characterized by a dynamic, innovative, and customer-centric environment. As a tech-driven joint venture, the culture fosters rapid iteration, collaboration between e-commerce and retail experts, and a focus on solving logistical challenges in the grocery sector.

HQ Significance:

The Jakarta headquarters is pivotal for coordinating Allofresh's complex operations, integrating online platform capabilities with the physical retail network of Transmart stores, and driving its expansion in the competitive Indonesian market.

Values Reflected in HQ: The headquarters likely embodies values such as speed, efficiency, customer obsession, innovation, and collaboration, crucial for success in the quick commerce and e-grocery industry.

Location:

Allofresh's operations are currently focused exclusively on the Indonesian market. It leverages a deep and extensive local network of Transmart stores to serve customers throughout Indonesia. While its parent companies have broader regional or global footprints, Allofresh's direct e-grocery services are tailored to and operate within Indonesia.

Street Address:

Jl. Lebak Bulus Raya No.8, RT.1/RW.1

City:

Jakarta Selatan

State/Province:

DKI Jakarta

Country:

Indonesia

AlloFresh's Global Presence

Nationwide, Indonesia

Address: Operates through the Transmart Carrefour store network across various cities (e.g., Bandung, Surabaya, Medan, etc.).

To ensure wide geographical coverage and enable rapid, 3-hour grocery delivery to customers across major urban and suburban areas in Indonesia by utilizing existing retail footprints.

Buying Intent Signals for AlloFresh

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Executive Team of AlloFresh

As of April 2025, AlloFresh' leadership includes:

Guido Sjitrodjojo - Chief Executive Officer
Hendra Guntara - Chief Technology Officer
Felicia H Kuesary - Chief Commercial Officer
AmindaARA ("Ami") K. Pratiwi - Chief Marketing Officer
Imam Akbar - Chief Financial Officer

Investors of AlloFresh

AlloFresh has been backed by several prominent investors over the years, including:

PT Bukalapak.com Tbk
PT Trans Retail Indonesia (Transmart/Carrefour)
Growtheum Capital Partners
Braves Ruci (Consortium led by Bukalapak, including Growtheum Capital Partners)

Executive New Hires/Exits in the Last 12 Months

Hire0
Exits0

As a relatively new venture, Allofresh's core leadership team, established at its inception, has largely remained consistent. No major C-level executive hires or departures have been publicly announced in the last 12 months.

Technology (Tech Stack) used by AlloFresh

Discover the tools AlloFresh uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

AlloFresh Email Formats and Examples

Allofresh likely utilizes a common professional email format for its employees, typically based on employee names and the company domain 'allofresh.id'. The most common formats are [first].[last]@allofresh.id or [first_initial][last]@allofresh.id.

[first].[last]@allofresh.id

Format

john.doe@allofresh.id

Example

70%

Success rate

News and media

Bukalapak Investor RelationsNovember 1, 2023

Allofresh Cited as Key Contributor to Bukalapak's Q3 2023 Marketplace Revenue Growth

In its Q3 2023 earnings report, Bukalapak highlighted that its Marketplace revenue saw a 70% year-over-year increase, with specialty verticals such as Allofresh being significant drivers of this growth. This underscores Allofresh's positive performance and increasing contribution to its parent company's success....more

TechCrunchMarch 7, 2022

Allofresh Launches in Indonesia: Bukalapak, Transmart, and Growtheum Capital Partner for Online Grocery Platform

Allofresh, an e-grocery joint venture by Bukalapak, Transmart (Carrefour Indonesia), and Growtheum Capital Partners, officially commenced operations in Indonesia. The platform aims to provide 3-hour grocery delivery by utilizing Transmart's extensive store network as fulfillment hubs....more

DealStreetAsiaFebruary 23, 2022

Indonesia’s AlloFresh gears up for expansion with pre-Series B funding plans

Ahead of its official launch, e-grocery venture AlloFresh was reportedly planning to raise up to $30 million in a pre-Series B funding round. This funding was intended to support its aggressive expansion plans in Indonesia’s competitive online grocery market....more

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