Allofresh is a leading Indonesian online grocery platform, established as a joint venture between e-commerce giant Bukalapak, retail leader PT Trans Retail Indonesia (Carrefour & Transmart), and private equity firm Growtheum Capital Partners. Launched in early 2022, Allofresh aims to revolutionize the grocery shopping experience by offering a wide range of fresh products and daily necessities with rapid, 3-hour delivery services. It leverages Transmart's extensive network of over 600 stores across Indonesia as fulfillment centers and dark stores, combining online convenience with robust offline infrastructure to cater to the burgeoning Indonesian e-grocery market.
The headquarters oversees strategic direction, technology platform development, marketing initiatives, supply chain management, partnerships, and overall operations for Allofresh's e-grocery services across Indonesia.
Likely situated within modern office facilities shared or co-located with Trans Retail or Bukalapak, emphasizing agile workspaces, advanced technology infrastructure, and collaborative environments suitable for a fast-growing tech company.
Characterized by a dynamic, innovative, and customer-centric environment. As a tech-driven joint venture, the culture fosters rapid iteration, collaboration between e-commerce and retail experts, and a focus on solving logistical challenges in the grocery sector.
The Jakarta headquarters is pivotal for coordinating Allofresh's complex operations, integrating online platform capabilities with the physical retail network of Transmart stores, and driving its expansion in the competitive Indonesian market.
Allofresh's operations are currently focused exclusively on the Indonesian market. It leverages a deep and extensive local network of Transmart stores to serve customers throughout Indonesia. While its parent companies have broader regional or global footprints, Allofresh's direct e-grocery services are tailored to and operate within Indonesia.
Jl. Lebak Bulus Raya No.8, RT.1/RW.1
Jakarta Selatan
DKI Jakarta
Indonesia
Address: Operates through the Transmart Carrefour store network across various cities (e.g., Bandung, Surabaya, Medan, etc.).
To ensure wide geographical coverage and enable rapid, 3-hour grocery delivery to customers across major urban and suburban areas in Indonesia by utilizing existing retail footprints.
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As of April 2025, AlloFresh' leadership includes:
AlloFresh has been backed by several prominent investors over the years, including:
As a relatively new venture, Allofresh's core leadership team, established at its inception, has largely remained consistent. No major C-level executive hires or departures have been publicly announced in the last 12 months.
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Allofresh likely utilizes a common professional email format for its employees, typically based on employee names and the company domain 'allofresh.id'. The most common formats are [first].[last]@allofresh.id or [first_initial][last]@allofresh.id.
[first].[last]@allofresh.id
Format
john.doe@allofresh.id
Example
70%
Success rate
Bukalapak Investor Relations • November 1, 2023
In its Q3 2023 earnings report, Bukalapak highlighted that its Marketplace revenue saw a 70% year-over-year increase, with specialty verticals such as Allofresh being significant drivers of this growth. This underscores Allofresh's positive performance and increasing contribution to its parent company's success....more
TechCrunch • March 7, 2022
Allofresh, an e-grocery joint venture by Bukalapak, Transmart (Carrefour Indonesia), and Growtheum Capital Partners, officially commenced operations in Indonesia. The platform aims to provide 3-hour grocery delivery by utilizing Transmart's extensive store network as fulfillment hubs....more
DealStreetAsia • February 23, 2022
Ahead of its official launch, e-grocery venture AlloFresh was reportedly planning to raise up to $30 million in a pre-Series B funding round. This funding was intended to support its aggressive expansion plans in Indonesia’s competitive online grocery market....more
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