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AlliedPRA's Overview

Total employees104
HeadquartersSan Diego
Founded1981

AlliedPRA was a prominent global destination management company (DMC) recognized for its expertise in designing and executing unique and memorable event experiences. Formed in 2008 through the merger of established DMCs, Allied Destination Management (founded 1993) and PRA Destination Management (founded 1982), AlliedPRA specialized in comprehensive event design, logistics, transportation, and a wide array of destination-specific services for corporate, incentive, and association clients. In 2017, AlliedPRA was acquired by PRA Business Events. Subsequently, PRA Business Events merged with Encore Event Technologies in 2020-2021 to form the current global event production company, Encore. While the AlliedPRA brand has been integrated into Encore, its legacy and contributions to the DMC sector remain noteworthy.

Where is AlliedPRA's Headquarters?

HQ Function

Served as the primary corporate hub for AlliedPRA, overseeing strategic planning, national sales, marketing, operations management, and administrative functions before its acquisition and subsequent mergers.

Notable Features:

Strategically located in a prominent downtown San Diego business district, providing excellent accessibility and a professional setting. Specific internal architectural details of the leased office space are not widely publicized.

Work Culture:

AlliedPRA fostered a dynamic, client-centric, and creative work environment. The team was known for its passion for delivering exceptional event experiences, emphasizing collaboration, local expertise, and innovation in destination management.

HQ Significance:

The San Diego headquarters was significant as it anchored the operations of one of North America's leading DMCs, directing a widespread network of local offices and supporting its reputation for quality and service in the events industry.

Values Reflected in HQ: The headquarters' location in a prime business area likely reflected AlliedPRA's commitment to professionalism, client accessibility, and its stature as a leading entity in the competitive events industry.

Location:

While primarily operating with numerous owned-and-operated offices across key destinations in the United States, AlliedPRA extended its global reach through strategic partnerships and affiliations, such as the Allied International network. This network enabled them to service client needs in many key international destinations by collaborating with vetted local DMC partners. Their core operational strength was deep, direct local expertise in their U.S. locations, complemented by a trusted network for global event requirements.

Street Address:

225 Broadway, Suite 1030

City:

San Diego

State/Province:

CA

Country:

USA

AlliedPRA's Global Presence

New York, NY, USA

Address: Historically, e.g., 52 Vanderbilt Ave, Suite 510, New York, NY 10017 (Note: This is a historical address and may no longer be active for the company).

To serve the high-volume demand for sophisticated DMC services in one of the world's premier business and tourism destinations, leveraging deep local insights and an extensive network of partners and suppliers.

Orlando, FL, USA

Address: Historically, e.g., 7041 Grand National Drive, Suite 101, Orlando, FL 32819 (Note: This is a historical address and may no longer be active for the company).

To cater to the significant number of corporate, association, and incentive events hosted in Orlando, offering specialized local expertise and logistical support for a major international tourism and events destination.

Chicago, IL, USA

Address: Historical office location in Chicago (Note: This is a historical address and may no longer be active for the company. PRA Business Events, which acquired AlliedPRA, also had a major presence and HQ in the Chicago area).

To provide local DMC expertise and services in a major Midwestern business hub, facilitating events and meetings for national and international clients.

Buying Intent Signals for AlliedPRA

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Executive Team of AlliedPRA

As of April 2025, AlliedPRA' leadership includes:

Tony Lorenz - Former CEO (until approx. 2017)
Denise Dornfeld - Former President
Patricia Perez - Former Chief Financial Officer (around 2015)
Warren Christie - Former Chief Operating Officer (around 2015)

Investors of AlliedPRA

AlliedPRA has been backed by several prominent investors over the years, including:

Primarily privately held or backed by private equity during its main operational period leading up to its acquisition.
CI Capital Partners (became involved through its portfolio company, PRA Business Events, which acquired AlliedPRA in 2017).

Executive New Hires/Exits in the Last 12 Months

Hire0
Exits0

As AlliedPRA was acquired in 2017 and its brand subsequently integrated into Encore, there have been no executive hires or exits specifically for 'AlliedPRA' as a standalone entity in the last 12 months. Relevant executive changes would be historical, tied to its period of operation, acquisition by PRA, and the PRA-Encore merger.

Technology (Tech Stack) used by AlliedPRA

Discover the tools AlliedPRA uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

AlliedPRA Email Formats and Examples

Historically, AlliedPRA likely utilized common professional email address formats based on its domain `alliedpra.com`. These typically involved combinations of first name and last name.

Common formats likely included `[first_initial][last]@alliedpra.com` (e.g., `jdoe@alliedpra.com`) or `[first].[last]@alliedpra.com` (e.g., `jane.doe@alliedpra.com`).

Format

jdoe@alliedpra.com

Example

75%

Success rate

News and media

PR NewswireJune 7, 2017

PRA Business Events (Then PRA Destination Management) Announces Acquisition of AlliedPRA

PRA Destination Management (later PRA Business Events) announced its acquisition of AlliedPRA, a strategic move uniting two leading destination management companies to enhance service offerings and expand market presence across North America and globally....more

PR Newswire (AlliedPRA Press Release)January 28, 2015

AlliedPRA Acquires Destination Services, Inc. (DSI), Further Expanding Its Florida Footprint

AlliedPRA announced its acquisition of Destination Services, Inc. (DSI), a well-regarded destination management company based in South Florida. This acquisition significantly strengthened AlliedPRA's presence and service capabilities in the important Florida market....more

Business Travel NewsAugust 5, 2008

Allied Destination Management and PRA Destination Management Finalize Merger to Form AlliedPRA

Two major players in the destination management industry, Allied Destination Management and PRA Destination Management, officially completed their merger, creating the new entity AlliedPRA. The combined company aimed to offer enhanced services and a broader operational footprint to clients....more

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