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Allianz Direct's Overview

Total employees790
HeadquartersMunich
Founded

Allianz Direct is the online insurer of the Allianz Group, offering straightforward and competitively priced insurance products directly to consumers. Focusing on digital channels, Allianz Direct provides services like car, home, liability, and travel insurance in several European countries. It aims to simplify the insurance experience with easy online management and customer support, making insurance more accessible and user-friendly.

Where is Allianz Direct's Headquarters?

HQ Function

Serves as the global strategic and administrative center for the Allianz Group, overseeing worldwide operations, financial management, and corporate strategy. This includes setting the direction for its direct-to-consumer brands like Allianz Direct.

Notable Features:

Modern corporate campus with efficient and contemporary design, reflecting the company's global stature. Specific architectural details vary across numerous Allianz buildings in Munich, emphasizing functionality and sustainability.

Work Culture:

A professional, collaborative, and increasingly agile environment, with a strong focus on innovation, digitalization, and customer-centricity. As part of a large multinational financial services provider, it blends tradition with a forward-looking approach to adapt to evolving market needs.

HQ Significance:

The Munich headquarters is the central point for one of the world's largest financial services and insurance groups. It dictates global strategy, ensures operational consistency, and drives innovation across all entities, including the digitally focused Allianz Direct.

Values Reflected in HQ: Stability, trustworthiness, innovation, and a commitment to global reach and customer service are values aimed to be reflected in the headquarters' operations and image.

Location:

Allianz Direct operates primarily in several key European markets, including Germany, the Netherlands, Italy, and Spain. It focuses on providing digital-first insurance solutions such as car, home, personal liability, and travel insurance directly to consumers. Globally supported functions include the development and maintenance of a centralized IT platform, overarching brand strategy, and the sharing of best practices across its country operations. This ensures a consistent, efficient, and high-quality customer experience in line with the Allianz Group's standards, while adapting to local market needs.

Street Address:

Königinstraße 28

City:

Munich

State/Province:

Bavaria

Country:

Germany

Allianz Direct's Global Presence

Unterföhring (Munich), Germany

Address: Dieselstraße 6-8, 85774 Unterföhring, Germany

To provide direct online insurance solutions (e.g., car, home, liability) to customers in Germany, leveraging digital platforms for efficiency, accessibility, and a streamlined user experience.

Rotterdam, Netherlands

Address: Coolsingel 139, 3012 AG Rotterdam, Netherlands (Allianz Netherlands HQ)

Serving the Dutch customer base with accessible and competitive online insurance products, focusing on digital-first interaction, self-service capabilities, and responsive customer care.

Milan, Italy

Address: Piazza Tre Torri, 3, 20145 Milano MI, Italy (Allianz Italy HQ)

To expand Allianz's direct-to-consumer insurance market share in Italy by offering innovative, user-friendly online insurance solutions and adapting services to local consumer preferences.

Madrid, Spain

Address: Ramirez de Arellano, 35, 28043 Madrid, Spain (Allianz Spain HQ)

To provide competitive direct insurance options to Spanish consumers, emphasizing digital convenience, transparent pricing, and tailored product offerings for the local market.

Buying Intent Signals for Allianz Direct

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Executive Team of Allianz Direct

As of April 2025, Allianz Direct' leadership includes:

Philipp Kroetz - CEO of Allianz Direct
Thomas Krenz - COO of Allianz Direct
Jeroen Brugman - CFO of Allianz Direct

Investors of Allianz Direct

Allianz Direct has been backed by several prominent investors over the years, including:

Allianz Direct is a fully owned operational entity of Allianz SE, which is a publicly traded company (Ticker: ALV, Xetra). Major shareholders of Allianz SE typically include large institutional investors, asset managers, and private shareholders.

Executive New Hires/Exits in the Last 12 Months

Hire0
Exits0

Specific executive hires or exits solely within the Allianz Direct leadership team are not always prominently publicized as distinct from broader Allianz Group announcements. Key leadership roles at Allianz Direct have shown stability. Significant changes would typically be communicated by Allianz Group, especially if they have a material impact on the direct insurance business segment.

Technology (Tech Stack) used by Allianz Direct

Discover the tools Allianz Direct uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

Allianz Direct Email Formats and Examples

Allianz Direct, as part of the Allianz Group, generally utilizes standardized corporate email formats. The most common format for employees, including those at Allianz Direct, typically involves the first name and last name separated by a dot, followed by the company domain. Country-specific domains for Allianz Direct are also in use.

firstname.lastname@allianzdirect.[country_domain] (e.g., firstname.lastname@allianzdirect.de) or firstname.lastname@allianz.com for group-level communications.

Format

jane.doe@allianzdirect.de

Example

90%

Success rate

News and media

Presseportal.deSeptember 20, 2023

Allianz Direct Deutschland kooperiert mit ADAC Versicherung AG

Allianz Direct in Germany has entered into a strategic partnership with ADAC Versicherung AG. As part of this cooperation, Allianz Direct will underwrite and manage new car insurance policies for ADAC, leveraging its advanced digital expertise and robust platform capabilities to serve ADAC members effectively....more

Allianz Direct Netherlands NewsMay 8, 2023

Allianz Direct en Squla helpen ouders en kinderen veilig online

Allianz Direct Netherlands partnered with Squla, an online learning platform for children, to launch an initiative focused on enhancing online safety. This collaboration aims to educate parents and children about cyber risks and best practices for secure internet use by providing valuable tips and resources....more

Allianz SE Investor RelationsFebruary 23, 2024

Allianz Group Reports Strong 2023 Performance with Notable Growth in Direct Business

Allianz Group announced its full-year 2023 financial results, highlighting robust overall performance and continued growth in its direct-to-consumer business segment, which includes Allianz Direct. The direct channel saw an increase in customer acquisition and premium income across its European markets, underscoring the success of its digital strategy....more

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