Alliance Marine Group is a leading European conglomerate specializing in the design, manufacture, and distribution of marine equipment, safety products, and technical solutions. Catering to both the leisure boating and professional maritime sectors, the group unites numerous specialized companies and renowned brands. They are committed to delivering high-quality products, expert advice, and efficient logistics through an extensive network, serving individual boaters, shipyards, and commercial operators across Europe and beyond.
The headquarters serves as the central command for strategic planning, financial oversight, group-level marketing, M&A activities, and the coordination of its diverse portfolio of subsidiary companies and brands.
Located in the ZAC des Escampades business park, suggesting a modern office facility with efficient infrastructure and good transport links, crucial for managing a distribution-focused group.
The HQ likely fosters a dynamic, results-oriented environment with a strong focus on the maritime sector. It emphasizes inter-brand collaboration, strategic innovation, and efficient management of a diverse portfolio, reflecting a French business culture with an international outlook due to its broad European presence.
This central office is pivotal as it directs the operations, strategy, and expansion of one of Europe's largest players in the marine equipment distribution sector, connecting and steering numerous specialized entities.
Alliance Marine Group maintains a strong global presence, primarily centered in Europe but extending worldwide through its network of subsidiary companies, brands, and distribution partners. Key functions supported globally include product development and manufacturing (via brands like Plastimo), extensive distribution of marine equipment, sales and marketing tailored to local markets, after-sales service, and strategic sourcing. The group operates significantly in France, UK, Germany, Italy, Spain, Benelux, and Nordic countries, with its products reaching maritime professionals and enthusiasts globally.
ZAC des Escampades, 85 avenue de l'Europe
La Farlède
Provence-Alpes-Côte d'Azur
France
Address: Barnes Wallis Road, Segensworth East, Fareham, Hampshire, PO15 5TT, UK
Manages operations, sales, and distribution for the UK and Irish markets, leveraging Kent Marine's strong brand presence and expertise in safety solutions.
Address: Rue Amiral Ronarc'h, CS 33133, 56321 Lorient Cedex, France
Drives the design, manufacturing, and global distribution of Plastimo products, with a significant focus on the French and European markets, upholding a legacy of innovation in marine equipment.
Address: Via Marco Polo 1, Zona Industriale - 57023 Cecina (LI), Italy
Caters specifically to the Italian leisure and professional marine sectors, providing localized product access, technical support, and market-specific expertise.
Address: Carl-Stockhinger-Str. 5, 28197 Bremen, Germany
Serves as a competence center for marine propulsion solutions, catering to Germany and other international markets with sales, technical support, and distribution of Bukh engines and related products.
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As of April 2025, ALLIANCE MARINE GROUP' leadership includes:
ALLIANCE MARINE GROUP has been backed by several prominent investors over the years, including:
Alliance Marine Group appointed Yannick Grivois as its new CEO in January 2024, marking a key leadership transition. No other major Group-level executive exits have been widely publicized in the last 12 months.
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Alliance Marine Group's corporate email addresses typically follow common professional formats, primarily using the @alliancemarine.com domain. The most frequently observed pattern is the first initial followed by the last name.
[first_initial][lastname]@alliancemarine.com
Format
ygrivois@alliancemarine.com
Example
80%
Success rate
IBI News • January 24, 2024
Alliance Marine Group announced the appointment of Yannick Grivois as its new Chief Executive Officer, effective from January 2024. Grivois is tasked with leading the group's continued growth and strategic initiatives in the international marine equipment market....more
IBI News • November 16, 2023
Plastimo, a key brand within the Alliance Marine Group, presented its latest product innovations at METSTRADE 2023, with a strong emphasis on sustainability. New offerings included eco-designed inflatable personal flotation devices (PFDs) and mooring compensators utilizing recycled materials....more
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