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ALLIANCE MARINE GROUP's Overview

Total employees47
HeadquartersLa Farlède
Founded1999

Alliance Marine Group is a leading European conglomerate specializing in the design, manufacture, and distribution of marine equipment, safety products, and technical solutions. Catering to both the leisure boating and professional maritime sectors, the group unites numerous specialized companies and renowned brands. They are committed to delivering high-quality products, expert advice, and efficient logistics through an extensive network, serving individual boaters, shipyards, and commercial operators across Europe and beyond.

Where is ALLIANCE MARINE GROUP's Headquarters?

HQ Function

The headquarters serves as the central command for strategic planning, financial oversight, group-level marketing, M&A activities, and the coordination of its diverse portfolio of subsidiary companies and brands.

Notable Features:

Located in the ZAC des Escampades business park, suggesting a modern office facility with efficient infrastructure and good transport links, crucial for managing a distribution-focused group.

Work Culture:

The HQ likely fosters a dynamic, results-oriented environment with a strong focus on the maritime sector. It emphasizes inter-brand collaboration, strategic innovation, and efficient management of a diverse portfolio, reflecting a French business culture with an international outlook due to its broad European presence.

HQ Significance:

This central office is pivotal as it directs the operations, strategy, and expansion of one of Europe's largest players in the marine equipment distribution sector, connecting and steering numerous specialized entities.

Values Reflected in HQ: The headquarters' location in a modern business park in a key maritime region likely reflects values such as operational efficiency, professionalism, strategic growth, and a deep commitment to the marine industry.

Location:

Alliance Marine Group maintains a strong global presence, primarily centered in Europe but extending worldwide through its network of subsidiary companies, brands, and distribution partners. Key functions supported globally include product development and manufacturing (via brands like Plastimo), extensive distribution of marine equipment, sales and marketing tailored to local markets, after-sales service, and strategic sourcing. The group operates significantly in France, UK, Germany, Italy, Spain, Benelux, and Nordic countries, with its products reaching maritime professionals and enthusiasts globally.

Street Address:

ZAC des Escampades, 85 avenue de l'Europe

City:

La Farlède

State/Province:

Provence-Alpes-Côte d'Azur

Country:

France

ALLIANCE MARINE GROUP's Global Presence

Southampton, Hampshire, United Kingdom

Address: Barnes Wallis Road, Segensworth East, Fareham, Hampshire, PO15 5TT, UK

Manages operations, sales, and distribution for the UK and Irish markets, leveraging Kent Marine's strong brand presence and expertise in safety solutions.

Lorient, Brittany, France

Address: Rue Amiral Ronarc'h, CS 33133, 56321 Lorient Cedex, France

Drives the design, manufacturing, and global distribution of Plastimo products, with a significant focus on the French and European markets, upholding a legacy of innovation in marine equipment.

Cecina, Livorno, Italy

Address: Via Marco Polo 1, Zona Industriale - 57023 Cecina (LI), Italy

Caters specifically to the Italian leisure and professional marine sectors, providing localized product access, technical support, and market-specific expertise.

Bremen, Germany

Address: Carl-Stockhinger-Str. 5, 28197 Bremen, Germany

Serves as a competence center for marine propulsion solutions, catering to Germany and other international markets with sales, technical support, and distribution of Bukh engines and related products.

Buying Intent Signals for ALLIANCE MARINE GROUP

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Executive Team of ALLIANCE MARINE GROUP

As of April 2025, ALLIANCE MARINE GROUP' leadership includes:

Yannick Grivois - Chief Executive Officer
Thomas Esnault - Group Chief Financial Officer
Jean-Paul Roch - Founder & Chairman of the Supervisory Board
JeremyГЭГЭWatts - CEO, UK & International Distribution Division
Romain Ferauge - Group Purchasing & Supply Chain Director

Investors of ALLIANCE MARINE GROUP

ALLIANCE MARINE GROUP has been backed by several prominent investors over the years, including:

Waterland Private Equity

Executive New Hires/Exits in the Last 12 Months

Hire1
Exits0

Alliance Marine Group appointed Yannick Grivois as its new CEO in January 2024, marking a key leadership transition. No other major Group-level executive exits have been widely publicized in the last 12 months.

New Appointments:

Yannick Grivois, Yannick Grivois appointed as new Chief Executive Officer of Alliance Marine Group to lead its strategic development and operations.

Technology (Tech Stack) used by ALLIANCE MARINE GROUP

Discover the tools ALLIANCE MARINE GROUP uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

ALLIANCE MARINE GROUP Email Formats and Examples

Alliance Marine Group's corporate email addresses typically follow common professional formats, primarily using the @alliancemarine.com domain. The most frequently observed pattern is the first initial followed by the last name.

[first_initial][lastname]@alliancemarine.com

Format

ygrivois@alliancemarine.com

Example

80%

Success rate

News and media

IBI NewsJanuary 24, 2024

Alliance Marine Group Appoints New CEO

Alliance Marine Group announced the appointment of Yannick Grivois as its new Chief Executive Officer, effective from January 2024. Grivois is tasked with leading the group's continued growth and strategic initiatives in the international marine equipment market....more

IBI NewsNovember 16, 2023

Plastimo, an Alliance Marine Company, Showcases New Eco-Conscious Products at METSTRADE 2023

Plastimo, a key brand within the Alliance Marine Group, presented its latest product innovations at METSTRADE 2023, with a strong emphasis on sustainability. New offerings included eco-designed inflatable personal flotation devices (PFDs) and mooring compensators utilizing recycled materials....more

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