Allegiance Group is a full-service fundraising and marketing agency dedicated to helping nonprofit organizations achieve their missions. They offer a range of services including strategy development, direct mail, digital marketing, analytics, and technology solutions. Acquired by Pursuant in 2021, Allegiance Group focuses on creating integrated campaigns that drive donor acquisition, retention, and engagement, ultimately enabling nonprofits to maximize their impact.
Serves as the primary operational hub for client strategy, campaign management, creative services, and technology development for nonprofit fundraising and marketing.
Modern office space located in a prominent business district with access to talent and proximity to Washington D.C., a key area for many nonprofit organizations.
Collaborative, mission-driven, and client-focused, emphasizing innovation and data-driven results to support the nonprofit sector. Employees often share a passion for philanthropy and social impact.
Strategically located to serve a diverse range of national nonprofit clients, particularly those with advocacy or operational ties to the nation's capital.
Allegiance Group primarily focuses on serving nonprofit organizations within the United States. While their direct office presence is domestic, their strategies and digital solutions can support nonprofits with international reach or those based abroad seeking to engage US donors. Key functions such as strategic consulting, digital campaign execution, and data analytics are managed from their US offices but can be applied to global fundraising contexts.
2000 N. 15th Street, Suite 400
Arlington
VA
USA
Address: 12770 Merit Dr #900, Dallas, TX 75251
Serves as the corporate headquarters for the parent company, Pursuant, overseeing strategy and operations for all its brands, including Allegiance Group.
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As of April 2025, Allegiance Group' leadership includes:
Allegiance Group has been backed by several prominent investors over the years, including:
Following the acquisition by Pursuant in 2021, leadership from Allegiance Group has been integrated into the broader Pursuant structure. Specific executive hires or exits solely for the 'Allegiance Group' brand in the last 12 months are less distinct from Pursuant's overall leadership changes. Focus is on Pursuant's leadership.
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Allegiance Group, as part of Pursuant, likely utilizes email formats common to its parent company or standard professional structures. Common formats include [first_initial][last]@allegiancegroup.com or [first].[last]@allegiancegroup.com. Given the acquisition, emails might also route through @pursuant.com.
[first_initial][last]@allegiancegroup.com (e.g., jdoe@allegiancegroup.com) or [first].[last]@allegiancegroup.com (e.g., jane.doe@allegiancegroup.com)
Format
rgregory@pursuant.com (Example for Pursuant CEO)
Example
80%
Success rate
PR Newswire • October 5, 2021
Pursuant announced its acquisition of Allegiance Group, a move designed to enhance its service offerings for nonprofit organizations, particularly in digital marketing, analytics, and integrated fundraising campaigns....more
NonProfit PRO • February 1, 2023
Pursuant, the parent company of Allegiance Group, was recognized as one of the Best Nonprofits To Work For in 2023 by The NonProfit Times, highlighting its positive work environment and employee satisfaction....more
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