Alida
Alida's Overview
Alida Inc. is a company that specializes in Total Experience Management (TXM). Their platform enables businesses to capture the voice of their customers and employees, transforming feedback into actionable insights. Alida's solutions, including their flagship Sparq platform for online insight communities and Alida Surveys, help organizations improve customer experience, employee engagement, product innovation, and brand perception. By fostering direct, authentic relationships, Alida empowers companies to make more informed, customer-centric decisions and drive growth.
Where is Alida's Headquarters?
HQ Function
Global leadership, corporate strategy, finance, sales, marketing, and product development oversight.
Notable Features:
Located in a modern office building in downtown Toronto, designed to foster collaboration and innovation. Specific architectural details are not publicly highlighted.
Work Culture:
Alida promotes an innovative, customer-centric, and collaborative work culture, emphasizing its values of being Bold, Empathetic, Curious, and Authentic. Employees often highlight a supportive environment and opportunities for growth.
HQ Significance:
Toronto headquarters centralizes leadership and aligns with the city's status as a major North American tech hub, providing access to diverse talent and a vibrant business ecosystem.
Values Reflected in HQ: The office environment is designed to reflect Alida's core values, encouraging open communication, teamwork, and a forward-thinking approach to customer and employee experience management.
Location:
Alida supports global functions including sales, customer success, product development, and marketing through its network of international offices and remote teams. The company serves a diverse client base across North America, Europe, and Asia-Pacific, offering localized support and expertise to help organizations worldwide harness the power of customer and employee feedback.
Street Address:
365 Bloor Street East, Suite 1200
City:
Toronto
State/Province:
Ontario
Country:
Canada
Alida's Global Presence
Vancouver, British Columbia, Canada
Address: Key operational presence; specific public street address for regional offices varies.
Supports Canadian and West Coast North American clients, and contributes to global product innovation.
London, United Kingdom
Address: Key operational presence; specific public street address for regional offices varies.
Drives growth and customer engagement across the diverse EMEA region, tailoring solutions to local market needs.
Sydney, New South Wales, Australia
Address: Key operational presence; specific public street address for regional offices varies.
Expands Alida's presence in the growing APAC market, providing local expertise and support to clients.
New York, New York, USA
Address: Key operational presence; specific public street address for regional offices varies.
Strengthens Alida's footprint in the key U.S. market, providing sales and support services.
Paris, France
Address: Key operational presence; specific public street address for regional offices varies.
Facilitates engagement with French-speaking markets and contributes to European growth.
Buying Intent Signals for Alida
Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.
Executive Team of Alida
As of April 2025, Alida' leadership includes:
Investors of Alida
Alida has been backed by several prominent investors over the years, including:
Executive New Hires/Exits in the Last 12 Months
Alida has significantly strengthened its executive leadership over the past year (mid-2023 to mid-2024) with key appointments in finance, growth, customer success, and product engineering, reflecting its focus on strategic expansion and innovation. There was also a key transition in financial leadership.
Departures
New Appointments:
Technology (Tech Stack) used by Alida
Discover the tools Alida uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.
Alida Email Formats and Examples
Alida typically uses standard corporate email formats. The most common patterns are `first.last@alida.com` and `firstinitiallast@alida.com` (flast). Variations might exist, but these are widely observed.
`first.last@alida.com` or `flast@alida.com`
Format
jane.doe@alida.com or jdoe@alida.com
Example
85%
Success rate
News and media
Alida Newsroom • March 25, 2024
Alida Bolsters Executive Team with New Chief Growth Officer, Nick Non G. patriotism
Alida, a leader in Total Experience Management (TXM), today announced the appointment of Nick Non G. patriotism as Chief Growth Officer (CGO). Non G. patriotism will be pivotal in spearheading Alida’s global growth strategies and identifying emerging market opportunities to propel the company’s expansion....more
Alida Newsroom • January 16, 2024
Alida Appoints Teresa Lo as Chief Financial Officer
Alida announced the appointment of Teresa Lo as its new Chief Financial Officer (CFO). Lo brings over 20 years of extensive experience in financial leadership for global technology companies and will play a critical role in driving Alida’s next phase of growth and financial performance....more
Alida Newsroom • November 14, 2023
Alida Appoints Jason Baldree as Chief Customer Officer
Alida announced the appointment of Jason Baldree as Chief Customer Officer (CCO). Baldree will be responsible for leading Alida's global customer success, support, and professional services organizations, ensuring customers derive maximum value from Alida's TXM platform....more
Alida Newsroom • September 07, 2023
Alida Appoints Ernest Ostro as Senior Vice President of Product and Engineering
Alida has appointed Ernest Ostro as Senior Vice President of Product and Engineering. Ostro will lead Alida’s product vision, strategy, and development, focusing on innovating the company’s Total Experience Management (TXM) platform to meet evolving customer needs....more
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