HQ Function

Central hub for design, merchandising, marketing, operations, and strategic management of the Alice McCall brand, integrated within the APG & Co. corporate structure.

Notable Features:

Likely part of a modern corporate office environment housing multiple fashion brands under APG & Co., fostering collaboration and shared services. Design studios specific to Alice McCall would focus on its unique aesthetic.

Work Culture:

Within the broader APG & Co. structure, the Alice McCall team likely maintains a creative, fast-paced, and collaborative environment focused on fashion design, brand identity, and retail success. Emphasis on innovation and adapting to market trends.

HQ Significance:

As part of APG & Co., the headquarters directs the brand's creative vision, production, and market strategy, leveraging the larger group's resources for growth and stability.

Values Reflected in HQ: Professionalism, creativity, brand stewardship, and commercial acumen, reflecting the values of APG & Co. while nurturing the distinct Alice McCall brand ethos.

Location:

Alice McCall supports a global presence primarily through its robust e-commerce platform, shipping to numerous countries worldwide. Historically, the brand has also been stocked in prestigious international department stores and boutiques across North America, Europe, Asia, and the Middle East. This global distribution network is supported by strategic wholesale partnerships and international marketing efforts, ensuring the brand's designs reach a diverse global audience.

Street Address:

Level 1, 409-411 Bourke Street (APG & Co. Head Office, which now owns Alice McCall)

City:

Surry Hills, Sydney

State/Province:

New South Wales

Country:

Australia