ALICE (now part of Actabl) is a leading hospitality operations platform that empowers hotels to deliver exceptional guest experiences and improve staff efficiency. It connects all hotel departments, including housekeeping, maintenance, front desk, and guest services, on a unified mobile-first platform. ALICE streamlines task management, internal communication, and guest engagement, helping hotels optimize operations, increase productivity, and enhance guest satisfaction. In 2022, ALICE was acquired by Actabl, a comprehensive hotel operations, business intelligence, and labor management solution provider, further strengthening its offering within a broader suite of tools.
Serves as the central hub for Actabl's strategic leadership, product development for its integrated suite (including ALICE), sales, marketing, and corporate operations.
Modern office facilities designed to foster collaboration and innovation, supporting a hybrid work model. Likely equipped with advanced technology infrastructure to support a global software company.
As a technology company in the hospitality sector, the culture likely emphasizes innovation, customer-centricity, agility, and collaboration. With the integration of ALICE, there's a strong focus on problem-solving for hoteliers and empowering hotel staff.
The Dallas-Fort Worth area provides access to a diverse talent pool, a central location for national operations, and a pro-business environment, supporting Actabl's growth and its mission to serve the hospitality industry.
The ALICE platform, as part of Actabl, supports hotel operations globally. While physical offices are primarily in the USA, its cloud-based solutions are utilized by hotels in numerous countries across North America, Europe, Asia-Pacific, and other regions. Global support is likely provided through a combination of direct teams, remote staff, and regional partners, with multilingual capabilities within the platform itself.
400 S. Record Street, Suite 700
Dallas
Texas
USA
Address: Historically a key location for ALICE pre-acquisition, specific current Actabl office address in NYC may vary or be consolidated.
Maintains presence in a critical global hospitality and financial center, facilitating relationships with major hotel groups, partners, and investors.
Address: Specific address may vary.
Supports development, sales, and support for Actabl's BI tools, serving clients in the Southeast and leveraging Atlanta's tech talent.
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As of April 2025, Alice by Actabl' leadership includes:
Alice by Actabl has been backed by several prominent investors over the years, including:
Actabl has been focused on integrating its acquired companies, including ALICE, and optimizing its leadership structure. While specific ALICE platform-only executive changes are less distinct, Actabl level changes impact the overall direction. No major, publicly announced executive changes directly attributed solely to the ALICE platform leadership within Actabl have been prominent in the last 12 months. Focus appears to be on leveraging existing talent from acquired entities.
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Actabl, like many technology companies, likely utilizes standardized email formats for its employees. Common formats include first initial + last name or first name.last name @ company domain.
[first_initial][last]@actabl.com
Format
jdoe@actabl.com
Example
90%
Success rate
Hospitality Net • October 26, 2023
Actabl announced significant enhancements across its suite of solutions, including ALICE. These updates aim to provide hoteliers with more powerful tools for optimizing operations, managing labor, and gaining actionable business insights, reinforcing ALICE's role in daily hotel management....more
Hotel Management • June 7, 2023
Actabl has upgraded its ALICE hotel operations platform with new features for improved task management, team collaboration and overall efficiency for hotel staff, reflecting ongoing investment in the ALICE product line....more
PR Newswire • May 3, 2022
This foundational news details the formation of Actabl through the acquisition of ALICE and other key hospitality tech players by Ascentis, aiming to create an integrated, comprehensive software solution for the hotel industry....more
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