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Alice by Actabl's Overview

Total employees34
HeadquartersDallas
Founded2013

ALICE (now part of Actabl) is a leading hospitality operations platform that empowers hotels to deliver exceptional guest experiences and improve staff efficiency. It connects all hotel departments, including housekeeping, maintenance, front desk, and guest services, on a unified mobile-first platform. ALICE streamlines task management, internal communication, and guest engagement, helping hotels optimize operations, increase productivity, and enhance guest satisfaction. In 2022, ALICE was acquired by Actabl, a comprehensive hotel operations, business intelligence, and labor management solution provider, further strengthening its offering within a broader suite of tools.

Where is Alice by Actabl's Headquarters?

Alice by Actabl officeAlice by Actabl officeAlice by Actabl officeAlice by Actabl office
*Images sourced via web search. Rights belong to original owners

HQ Function

Serves as the central hub for Actabl's strategic leadership, product development for its integrated suite (including ALICE), sales, marketing, and corporate operations.

Notable Features:

Modern office facilities designed to foster collaboration and innovation, supporting a hybrid work model. Likely equipped with advanced technology infrastructure to support a global software company.

Work Culture:

As a technology company in the hospitality sector, the culture likely emphasizes innovation, customer-centricity, agility, and collaboration. With the integration of ALICE, there's a strong focus on problem-solving for hoteliers and empowering hotel staff.

HQ Significance:

The Dallas-Fort Worth area provides access to a diverse talent pool, a central location for national operations, and a pro-business environment, supporting Actabl's growth and its mission to serve the hospitality industry.

Values Reflected in HQ: The headquarters likely reflects values of innovation, integration, efficiency, and customer success, which are central to Actabl's mission of providing comprehensive solutions to the hospitality industry.

Location:

The ALICE platform, as part of Actabl, supports hotel operations globally. While physical offices are primarily in the USA, its cloud-based solutions are utilized by hotels in numerous countries across North America, Europe, Asia-Pacific, and other regions. Global support is likely provided through a combination of direct teams, remote staff, and regional partners, with multilingual capabilities within the platform itself.

Street Address:

400 S. Record Street, Suite 700

City:

Dallas

State/Province:

Texas

Country:

USA

Alice by Actabl's Global Presence

New York City, New York/USA

Address: Historically a key location for ALICE pre-acquisition, specific current Actabl office address in NYC may vary or be consolidated.

Maintains presence in a critical global hospitality and financial center, facilitating relationships with major hotel groups, partners, and investors.

Atlanta, Georgia/USA

Address: Specific address may vary.

Supports development, sales, and support for Actabl's BI tools, serving clients in the Southeast and leveraging Atlanta's tech talent.

Buying Intent Signals for Alice by Actabl

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Executive Team of Alice by Actabl

As of April 2025, Alice by Actabl' leadership includes:

Steven Moore - Chief Executive Officer
Jason Luo - Chief Technology Officer
Justin DePietro - Co-Founder of ALICE, Senior Advisor at Actabl
Gregg Koren - Chief Financial Officer
Amy Fem Gressler - Chief Strategy Officer

Investors of Alice by Actabl

Alice by Actabl has been backed by several prominent investors over the years, including:

Expedia Group
Lightspeed Venture Partners
NFX
Neue Capital
Founders Den
Accomplice
Relay Ventures

Executive New Hires/Exits in the Last 12 Months

Hire0
Exits0

Actabl has been focused on integrating its acquired companies, including ALICE, and optimizing its leadership structure. While specific ALICE platform-only executive changes are less distinct, Actabl level changes impact the overall direction. No major, publicly announced executive changes directly attributed solely to the ALICE platform leadership within Actabl have been prominent in the last 12 months. Focus appears to be on leveraging existing talent from acquired entities.

Technology (Tech Stack) used by Alice by Actabl

Discover the tools Alice by Actabl uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

Alice by Actabl Email Formats and Examples

Actabl, like many technology companies, likely utilizes standardized email formats for its employees. Common formats include first initial + last name or first name.last name @ company domain.

[first_initial][last]@actabl.com

Format

jdoe@actabl.com

Example

90%

Success rate

News and media

Hospitality NetOctober 26, 2023

Actabl Unveils New Integrations and Features Across Its Hotel Operations, Business Intelligence, and Labor Management Solutions

Actabl announced significant enhancements across its suite of solutions, including ALICE. These updates aim to provide hoteliers with more powerful tools for optimizing operations, managing labor, and gaining actionable business insights, reinforcing ALICE's role in daily hotel management....more

Hotel ManagementJune 7, 2023

Actabl releases new version of ALICE platform

Actabl has upgraded its ALICE hotel operations platform with new features for improved task management, team collaboration and overall efficiency for hotel staff, reflecting ongoing investment in the ALICE product line....more

PR NewswireMay 3, 2022

Ascentis Acquires ProfitSword, Hotel Effectiveness, ALICE and Transcendent to Form Actabl, the New Market Leader in Hospitality Technology

This foundational news details the formation of Actabl through the acquisition of ALICE and other key hospitality tech players by Ascentis, aiming to create an integrated, comprehensive software solution for the hotel industry....more

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