Alice
Alice's Overview
ALICE is a comprehensive hospitality operations platform designed to streamline and manage all aspects of hotel operations. It connects various hotel departments—including front office, housekeeping, maintenance, and guest services—on a single, integrated system. By enhancing communication, improving task management, and providing real-time insights, ALICE helps hotels increase efficiency, elevate the guest experience, and improve staff productivity. The platform is utilized by hundreds of hotels worldwide, ranging from independent boutiques to global brands, and is now part of the Zucchetti Group, a leading international provider of software, hardware, and services.
Where is Alice's Headquarters?
HQ Function
Serves as a key hub for product development, engineering, sales, marketing, and customer support operations for the ALICE platform, particularly for the North American market.
Notable Features:
Located in a modern office building in Midtown Manhattan, offering collaborative workspaces and direct access to city amenities. Specific architectural highlights are not publicly emphasized.
Work Culture:
ALICE fosters a dynamic, innovative, and collaborative work environment. The culture values teamwork, technological advancement in hospitality, and a customer-centric approach. Integration with Zucchetti Group likely adds established corporate practices while retaining a focus on agility.
HQ Significance:
The New York presence is significant due to its proximity to a vibrant tech scene, numerous hospitality clients, and a rich talent pool, enabling ALICE to stay at the forefront of industry innovation and service.
Values Reflected in HQ: The operational base in New York reflects values of innovation, customer focus, global ambition, and collaboration, aligning with the dynamic nature of both the tech and hospitality sectors.
Location:
ALICE supports hotels and hospitality groups globally, with a significant presence in North America, Europe, Asia-Pacific, and the Middle East. Through its integration with Zucchetti Group, ALICE leverages an extensive international network to provide sales, support, and implementation services worldwide. Functions supported globally include customer onboarding, 24/7 technical support, localized sales and business development, and product adaptations for regional market needs.
Street Address:
5 Penn Plaza, 19th Floor
City:
New York
State/Province:
NY
Country:
USA
Alice's Global Presence
Lodi, Italy (Zucchetti Group HQ)
Address: Via Solferino, 1, 26900 Lodi LO, Italy
Serves as a central point for Zucchetti's extensive European network, supporting ALICE's expansion and integration efforts across the continent, particularly in the hospitality sector where Zucchetti has a strong presence.
London, United Kingdom
Address: A Zucchetti Group Office Location in London
To provide localized support and expand ALICE's footprint within the European hospitality sector by leveraging Zucchetti's established presence and resources in the region.
Buying Intent Signals for Alice
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Executive Team of Alice
As of April 2025, Alice' leadership includes:
Investors of Alice
Alice has been backed by several prominent investors over the years, including:
Executive New Hires/Exits in the Last 12 Months
In the past year, ALICE has focused on strengthening its leadership, notably with the appointment of a new Chief Revenue Officer to drive market expansion. This reflects ongoing efforts to enhance its operational capabilities and growth trajectory under Zucchetti Group. No major executive departures have been publicly announced during this period.
New Appointments:
Technology (Tech Stack) used by Alice
Discover the tools Alice uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.
Alice Email Formats and Examples
ALICE, as part of Zucchetti Group, primarily uses the [first].[last]@aliceplatform.com email format. This is a common pattern for professional communication within the organization.
[first].[last]@aliceplatform.com
Format
jane.doe@aliceplatform.com
Example
85%
Success rate
News and media
ALICE Platform Blog / HotelTechReport • January 10, 2024
ALICE Platform Ranks as Top Finalist in Multiple Categories in the 2024 HotelTechAwards
ALICE Platform was recognized as a leading solution in the 2024 HotelTechAwards, being named a finalist in Guest App, Housekeeping Software, and Staff Collaboration Tools categories, underscoring its impact on hotel operational excellence and guest satisfaction....more
Hospitality Net • May 16, 2023
ALICE Platform and Oracle Hospitality Announce OPERA Cloud Integration
ALICE announced an integration with Oracle Hospitality OPERA Cloud through the Oracle Cloud Marketplace. This collaboration aims to help hotels streamline operations and enhance guest experiences by connecting ALICE's comprehensive operations platform with Oracle's leading Property Management System (PMS)....more
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