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Alice's Overview

Total employees1148
HeadquartersNew York
Founded2019

ALICE is a comprehensive hospitality operations platform designed to streamline and manage all aspects of hotel operations. It connects various hotel departments—including front office, housekeeping, maintenance, and guest services—on a single, integrated system. By enhancing communication, improving task management, and providing real-time insights, ALICE helps hotels increase efficiency, elevate the guest experience, and improve staff productivity. The platform is utilized by hundreds of hotels worldwide, ranging from independent boutiques to global brands, and is now part of the Zucchetti Group, a leading international provider of software, hardware, and services.

Where is Alice's Headquarters?

HQ Function

Serves as a key hub for product development, engineering, sales, marketing, and customer support operations for the ALICE platform, particularly for the North American market.

Notable Features:

Located in a modern office building in Midtown Manhattan, offering collaborative workspaces and direct access to city amenities. Specific architectural highlights are not publicly emphasized.

Work Culture:

ALICE fosters a dynamic, innovative, and collaborative work environment. The culture values teamwork, technological advancement in hospitality, and a customer-centric approach. Integration with Zucchetti Group likely adds established corporate practices while retaining a focus on agility.

HQ Significance:

The New York presence is significant due to its proximity to a vibrant tech scene, numerous hospitality clients, and a rich talent pool, enabling ALICE to stay at the forefront of industry innovation and service.

Values Reflected in HQ: The operational base in New York reflects values of innovation, customer focus, global ambition, and collaboration, aligning with the dynamic nature of both the tech and hospitality sectors.

Location:

ALICE supports hotels and hospitality groups globally, with a significant presence in North America, Europe, Asia-Pacific, and the Middle East. Through its integration with Zucchetti Group, ALICE leverages an extensive international network to provide sales, support, and implementation services worldwide. Functions supported globally include customer onboarding, 24/7 technical support, localized sales and business development, and product adaptations for regional market needs.

Street Address:

5 Penn Plaza, 19th Floor

City:

New York

State/Province:

NY

Country:

USA

Alice's Global Presence

Lodi, Italy (Zucchetti Group HQ)

Address: Via Solferino, 1, 26900 Lodi LO, Italy

Serves as a central point for Zucchetti's extensive European network, supporting ALICE's expansion and integration efforts across the continent, particularly in the hospitality sector where Zucchetti has a strong presence.

London, United Kingdom

Address: A Zucchetti Group Office Location in London

To provide localized support and expand ALICE's footprint within the European hospitality sector by leveraging Zucchetti's established presence and resources in the region.

Buying Intent Signals for Alice

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Executive Team of Alice

As of April 2025, Alice' leadership includes:

Jason Luo - Chief Executive Officer
Wendy Mertz - Chief Revenue Officer
Ryan Gray - Chief Operating Officer

Investors of Alice

Alice has been backed by several prominent investors over the years, including:

NFX
Expedia Ventures
Tishman Speyer
Laconia Capital Group
645 Ventures
Neuehouse
Zucchetti Group (Acquirer)

Executive New Hires/Exits in the Last 12 Months

Hire1
Exits0

In the past year, ALICE has focused on strengthening its leadership, notably with the appointment of a new Chief Revenue Officer to drive market expansion. This reflects ongoing efforts to enhance its operational capabilities and growth trajectory under Zucchetti Group. No major executive departures have been publicly announced during this period.

New Appointments:

Wendy Mertz, Wendy Mertz appointed as Chief Revenue Officer to spearhead sales and revenue strategies, focusing on expanding ALICE's market share globally.

Technology (Tech Stack) used by Alice

Discover the tools Alice uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

Alice Email Formats and Examples

ALICE, as part of Zucchetti Group, primarily uses the [first].[last]@aliceplatform.com email format. This is a common pattern for professional communication within the organization.

[first].[last]@aliceplatform.com

Format

jane.doe@aliceplatform.com

Example

85%

Success rate

News and media

ALICE Platform Blog / HotelTechReportJanuary 10, 2024

ALICE Platform Ranks as Top Finalist in Multiple Categories in the 2024 HotelTechAwards

ALICE Platform was recognized as a leading solution in the 2024 HotelTechAwards, being named a finalist in Guest App, Housekeeping Software, and Staff Collaboration Tools categories, underscoring its impact on hotel operational excellence and guest satisfaction....more

Hospitality NetMay 16, 2023

ALICE Platform and Oracle Hospitality Announce OPERA Cloud Integration

ALICE announced an integration with Oracle Hospitality OPERA Cloud through the Oracle Cloud Marketplace. This collaboration aims to help hotels streamline operations and enhance guest experiences by connecting ALICE's comprehensive operations platform with Oracle's leading Property Management System (PMS)....more

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