Alibaba Travels, operating under the brand name Fliggy (飞猪), is Alibaba Group's comprehensive online travel platform. Launched initially as Alitrip in 2014 and rebranded in 2016, Fliggy provides a wide array of travel products and services, including flights, hotels, train tickets, car rentals, vacation packages, and local attraction tickets. It primarily targets Chinese consumers, especially younger generations, offering them innovative travel solutions by leveraging Alibaba's ecosystem, including Alipay for payments, Alibaba Cloud for technology infrastructure, and its vast user base from Taobao and Tmall. Fliggy focuses on direct connections with travel suppliers (airlines, hotel chains) to offer competitive pricing and unique experiences. It has been actively expanding its global reach by partnering with international tourism boards, airlines, and hospitality groups to cater to the growing Chinese outbound travel market, as well as promoting inbound tourism to China. The platform is known for its technology-driven features, such as facial recognition for hotel check-ins and AI-powered travel recommendations.
Serves as the core operational and strategic center for Alibaba Travels (Fliggy), overseeing technology innovation for its travel platform, global partnership management, marketing strategies, and alignment with Alibaba Group's broader ecosystem.
The Alibaba Xixi Campus is known for its modern, sprawling design, resembling a university campus with open workspaces, extensive green areas, employee amenities like gyms, diverse canteens, and healthcare facilities, designed to foster collaboration and innovation.
Reflects Alibaba Group's dynamic and fast-paced culture, emphasizing customer centricity ('Customers first, employees second, shareholders third'), teamwork, integrity, and a commitment to innovation and embracing change. It fosters a highly competitive yet collaborative environment focused on technological advancement and market leadership.
The Hangzhou HQ is pivotal for Fliggy's integration with Alibaba's vast resources in e-commerce, cloud computing (Alibaba Cloud), digital payments (Alipay), and logistics, enabling unique travel solutions and a seamless user experience for its predominantly Chinese user base.
Fliggy's global presence is primarily focused on serving Chinese travelers worldwide and increasingly facilitating inbound tourism to China. It achieves this through direct partnerships with a vast network of international airlines, hotel chains, car rental services, and local tour operators across numerous countries. While its core user base is in Mainland China, the platform's inventory and service capabilities support travel to and within popular global destinations in Asia (especially Southeast and East Asia), Europe, North America, Oceania, and beyond. Fliggy leverages Alibaba Group's international offices and technology infrastructure to support these global operations, including localized content recommendations, secure payment solutions via Alipay, and customer service for Chinese tourists abroad. The platform also collaborates with international tourism boards to promote destinations to its user base.
969 West Wen Yi Road, Yu Hang District
Hangzhou
Zhejiang
China
Address: Alibaba Beijing Campus, Wangjing Area, Chaoyang District, Beijing, China
Key hub for engaging with government tourism bodies, major airlines, and hotel groups headquartered in the capital and northern regions, facilitating domestic and outbound travel services for a significant portion of the Chinese market.
Address: c/o Alibaba Singapore, Lazada One, 51 Bras Basah Rd, Singapore 189554 (representative Alibaba Group office)
Strategic point for expanding Fliggy's international footprint in the ASEAN region, managing cross-border travel products, and understanding the preferences of Chinese travelers targeting Southeast Asian destinations.
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As of April 2025, Alibaba Travels Co.' leadership includes:
Alibaba Travels Co. has been backed by several prominent investors over the years, including:
In March 2023, Alibaba Group, Fliggy's parent company, announced a significant reorganization into six major business groups to enhance agility and market responsiveness; Fliggy was designated to operate with more independence as part of this strategy. This led to Group-level CEO changes, with Eddie Wu succeeding Daniel Zhang as Alibaba Group CEO in September 2023. Specific public announcements regarding new top-level hires or exits directly for the President role at Fliggy itself have not been prominent in the last 12 months (May 2023-May 2024). Fliggy's current leadership, under President Zhuang Zhuoran, continues to drive its strategic initiatives.
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Email communication with Alibaba Travels (Fliggy) personnel, particularly for corporate and business development matters, generally follows the standard email format conventions of its parent company, Alibaba Group. For operational or customer service queries related to Fliggy services, users would typically use the platform's designated support channels.
firstname.lastname@alibaba-inc.com
Format
jane.doe@alibaba-inc.com
Example
75%
Success rate
Nikkei Asia • March 5, 2024
Fliggy, Alibaba Group Holding's online travel agency, will begin offering a 'fly now, pay later' option for travel packages to Japan through Ant Group's Huabei service. This initiative aims to stimulate demand among younger Chinese tourists by easing the upfront financial burden of travel, particularly for popular international destinations like Japan....more
The Edge Malaysia / Capital A • February 20, 2024
Alibaba's travel platform Fliggy and Capital A Berhad (parent company of AirAsia) signed a Memorandum of Understanding (MoU) to collaborate on a range of travel-related products, services, marketing campaigns, and technology innovations. This partnership aims to capitalize on the resurgence of travel and enhance experiences for travelers, particularly those from China visiting ASEAN destinations served by AirAsia....more
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