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ALFEMO's Overview

Total employees321
HeadquartersTorbalı
Founded1997

Alfemo is a well-established Turkish furniture manufacturer founded in 1997, renowned for its contemporary, functional, and stylish home furnishings. The company produces an extensive range of products, including living room sets, dining room furniture, bedroom collections, specialized furniture for kids and teens, and various home accessories. Alfemo places a strong emphasis on quality craftsmanship, innovative design, and customer satisfaction. It exports its products to over 60 countries across five continents and operates through a wide network of showrooms and dealerships, aiming to enhance living spaces with comfortable and aesthetically pleasing furniture solutions.

Where is ALFEMO's Headquarters?

HQ Function

Serves as the central nerve center for Alfemo's operations, encompassing design and product development, state-of-the-art manufacturing, strategic business planning, marketing, and corporate administration.

Notable Features:

The complex likely features extensive manufacturing plants equipped with modern automated production lines, dedicated design studios, quality control laboratories, and large-scale warehousing and logistics facilities to support its national and international distribution network.

Work Culture:

The work culture at Alfemo's headquarters is expected to foster innovation in furniture design, precision and quality in manufacturing processes, and a strong customer-centric approach, reflecting its status as a leading brand in the competitive furniture industry.

HQ Significance:

The Torbalı facility is paramount to Alfemo's production capacity, adherence to quality standards, and its extensive export operations, solidifying its role as a key player in the Turkish furniture sector and a recognized brand internationally.

Values Reflected in HQ: The modern manufacturing capabilities, focus on innovative design, and the scale of operations at the Torbalı headquarters reflect Alfemo's core values: commitment to quality, design excellence, customer satisfaction, and operational efficiency.

Location:

Alfemo maintains a significant global presence, exporting to over 60 countries across North America, Europe, Asia, Africa, and Australia. Its international operations are primarily focused on sales, marketing, distribution, and after-sales service, managed through an extensive network of independent dealers, franchise showrooms, and distributors. While core design, product development, and manufacturing are centralized in Turkey, Alfemo's global network ensures brand visibility, product accessibility, and adaptation to diverse consumer preferences and market conditions worldwide. This network is instrumental in fulfilling international orders, managing export logistics, and providing localized customer support.

Street Address:

Kemalpaşa Cad. No:25

City:

Torbalı

State/Province:

İzmir

Country:

Turkey

ALFEMO's Global Presence

Baku, Azerbaijan

Address: Babək pr., Baku, Azerbaijan (Specific showroom addresses may vary; this is a key commercial avenue)

To expand Alfemo's market share in Azerbaijan, build brand loyalty, and cater to local interior design trends and customer demands for contemporary Turkish home furnishings.

Utrecht, Netherlands

Address: Woonboulevard Utrecht, Hollantlaan 2, 3526 AM Utrecht (Representative dealer/showroom location within a major furniture retail park)

To strengthen Alfemo's brand presence in Western Europe, understand and adapt to European market preferences, and facilitate sales and distribution within the Benelux region and beyond.

Various locations, Global

Address: Operates through an extensive network of over 200 showrooms and sales points in Turkey and internationally.

To ensure widespread product availability, provide localized customer experiences, and gather market intelligence to inform design and sales strategies across diverse global markets.

Buying Intent Signals for ALFEMO

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Executive Team of ALFEMO

As of April 2025, ALFEMO' leadership includes:

İsmail Doğan - Chairman of the Board, Doğanlar Holding (Ultimate Parent Company of Alfemo)
Ersin Serbes - CEO, Doğanlar Home (Parent Group managing Alfemo and other furniture brands)

Investors of ALFEMO

ALFEMO has been backed by several prominent investors over the years, including:

Doğanlar Holding (as the primary owner and parent company)
Public shareholders via Borsa Istanbul (IST: DGNMO), as Alfemo is part of Doğanlar Mobilya Grubu, a publicly-traded entity within Doğanlar Holding.

Executive New Hires/Exits in the Last 12 Months

Hire1
Exits1

In the past 12 months, a significant leadership transition occurred within Alfemo's parent group, Doğanlar Home. Ersin Serbes was appointed CEO of Doğanlar Home in January 2024, assuming leadership over the group's portfolio of furniture brands, including Alfemo. This change followed the departure of Mustafa Karamemiş, who previously held CEO responsibilities for Alfemo and other Doğanlar Mobilya Grubu brands.

Departures

Mustafa Karamemiş, Mustafa Karamemiş departed from his CEO role within the Doğanlar Mobilya Grubu, which included oversight of the Alfemo brand.

New Appointments:

Ersin Serbes, Ersin Serbes was appointed CEO of Doğanlar Home, taking charge of the strategic direction for Alfemo and sister brands under the group.

Technology (Tech Stack) used by ALFEMO

Discover the tools ALFEMO uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

ALFEMO Email Formats and Examples

Alfemo, like many corporations in Turkey, likely utilizes standardized email formats for professional communication. Common formats often include combinations of an employee's first name and last name. The primary domain for Alfemo's email addresses is @alfemo.com.tr.

[first].[last]@alfemo.com.tr or [first_initial][last]@alfemo.com.tr

Format

ali.yilmaz@alfemo.com.tr

Example

75%

Success rate

News and media

Anadolu Agency (aa.com.tr) / Company Press ReleaseJanuary 23, 2024

Alfemo Showcases New Collections at IIFF 2024 Istanbul Furniture Fair

Alfemo, as a key brand under Doğanlar Home, actively participated in the International Istanbul Furniture Fair (IIFF) 2024. The company presented its latest furniture collections, highlighting innovative designs and contemporary trends to both domestic and international industry professionals and buyers, reinforcing its position in the market....more

Fortune Turkey / Various Business MediaJanuary 9, 2024

Alfemo's Parent Group Doğanlar Home Appoints Ersin Serbes as New CEO

Doğanlar Home, the parent group of prominent Turkish furniture brands including Alfemo, Doğtaş, and Kelebek, announced the appointment of Ersin Serbes as its new Chief Executive Officer, effective January 2024. This strategic leadership change aims to further strengthen the group's market position and drive continued growth and innovation across its brands....more

alfemo.com.tr (News Section) / Furniture Industry PublicationsOctober 5, 2023

Alfemo Introduces 'Grande Collection' Offering Tailored Living Space Solutions

Alfemo launched its new 'Grande Collection,' designed to provide personalized and elegant solutions for modern living spaces. The collection emphasizes functionality, aesthetics, and comfort, catering to diverse consumer tastes and aiming to enhance the quality of home life with stylish and adaptable furniture pieces....more

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