Alfaparf Milano is a leading Italian multinational in the professional hair and body care industry, renowned for its high-quality products and innovative solutions for salons and beauty professionals worldwide. Founded in 1980 by Roberto Franchina, the company, part of the Alfaparf Group, is driven by a passion for beauty, creativity, and technological research. Alfaparf Milano offers a comprehensive range of products including hair color, hair care, styling, and treatments, distributed in over 100 countries. The brand is committed to supporting hairstylists through education, inspiration, and business development, embodying Italian style and excellence.
Serves as the central hub for Alfaparf Group's global strategy, research and development for brands like Alfaparf Milano, product innovation, corporate marketing, and international operations management.
The headquarters includes advanced research laboratories, production facilities, and likely training academies for hairstylists, reflecting the company's focus on innovation and professional education. Specific architectural highlights are not widely publicized but facilities are modern and aligned with industrial best practices.
The work culture, reflecting its Italian roots and creative industry, likely emphasizes passion, innovation, collaboration, and a strong connection to the hairdressing community. Alfaparf Group promotes professional development and excellence in a dynamic, international environment.
The Bergamo headquarters is significant as it's where Alfaparf Group was founded and has grown. It houses key decision-making, R&D, and manufacturing functions that drive the global product lines and market strategy for Alfaparf Milano and other group brands. It symbolizes the company's commitment to 'Made in Italy' quality and innovation in the beauty sector.
Alfaparf Milano, through Alfaparf Group, boasts a significant global footprint, distributing its professional hair care products and services in over 100 countries across 5 continents. This extensive reach is supported by a network of 26 international direct branches, 80 distributors, and 6 production plants in key locations including Italy, Brazil, Mexico, China, and Argentina. The company supports its global operations through localized marketing strategies, comprehensive educational programs for hairstylists, and product lines adapted to diverse hair types and regional beauty standards. Their international presence allows them to tap into global beauty trends and maintain a strong connection with hair professionals worldwide.
Via Ciserano, 24046
Osio Sotto
Bergamo (BG)
Italy
Address: Alfaparf Group do Brasil Ltda, Rodovia Regis Bittencourt, 1962 - Galpao 26 - Jardim Campestre, Embu das Artes - SP, 06803-901, Brazil
To cater to the large and dynamic Brazilian and South American professional beauty market, providing localized products, manufacturing, and support.
Address: ALFAPARF MILANO GB LTD, 1st Floor, 255 High Road, Loughton, Essex, IG10 1AD, United Kingdom
To strengthen Alfaparf Milano's presence in the competitive UK & Ireland market, providing training and support tailored to local hairdressing professionals.
Address: Alfaparf Group México, S.A. de C.V., Av. Gustavo Baz Prada No. 29, Fraccionamiento Industrial La Loma, Tlalnepantla de Baz, Estado de México, C.P. 54060
To serve the Mexican and Central American professional beauty market with locally relevant products and to leverage manufacturing capabilities in the region.
Address: Alfaparf Group Argentina, Dr. Prof. Pedro Chutro 2659, C1437 Buenos Aires, Argentina
To develop and serve the professional hairdressing market in Argentina, providing Alfaparf Milano's range of products and professional education.
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As of April 2025, Alfaparf Milano' leadership includes:
Alfaparf Milano has been backed by several prominent investors over the years, including:
As a privately held company, Alfaparf Milano and Alfaparf Group do not frequently publicize executive movements at the brand or C-suite level unless they are of major significance. No widespread public reports of major executive hires or exits specifically for Alfaparf Milano have been noted in mainstream business or beauty industry press over the last 12 months.
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Alfaparf Group, the parent company of Alfaparf Milano, likely uses standardized corporate email formats. While specific internal patterns are not publicly disclosed, common structures for international companies often involve combinations of first name, last name, and initials, typically using the @alfaparf.it or @alfaparfgroup.com domains.
Common patterns include [first_initial][lastname]@alfaparf.it (e.g., jsmith@alfaparf.it) or [firstname].[lastname]@alfaparf.it (e.g., john.smith@alfaparf.it).
Format
a.franchina@alfaparf.it
Example
70%
Success rate
Alfaparf Group Official Website • March 26, 2024
Alfaparf Milano showcased its latest innovations and brand experiences at Cosmoprof Worldwide Bologna 2024, a leading international trade fair for the beauty industry. The brand highlighted new product launches and its commitment to professional hairstylists, presenting a 'Wonder' themed booth that attracted many visitors....more
BehindTheChair.com • March 6, 2024
Alfaparf Milano expanded its popular BB Bleach line with new Blonde & Pastel Toners. These additions are designed to offer hairdressers enhanced creative possibilities for achieving customized blonde results and fashionable pastel shades, further supporting salon professionals....more
Estetica Magazine • October 10, 2023
Alfaparf Milano hosted its 'On Hair Show & Collection' event, presenting new hair fashion trends, innovative techniques, and product advancements to a global audience of hairdressing professionals. The event underscored the brand's dedication to education and artistic inspiration within the salon industry....more
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