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Alfa Travel's Overview

Total employees145
HeadquartersEuxton, Chorley
Founded1990

Alfa-Travel is a well-established, employee-owned UK tour operator specializing in coach holidays across the United Kingdom, Ireland, and continental Europe. Founded in 1990, they are known for providing quality, value-for-money holidays, primarily catering to the mature travel market. Alfa-Travel operates its own fleet of modern coaches and also owns the Leisureplex Hotels group, offering an integrated holiday experience. Their offerings include scenic tours, city breaks, festive getaways, and special interest holidays, with a focus on friendly service and customer satisfaction.

Where is Alfa Travel's Headquarters?

HQ Function

The headquarters serves as the central hub for all operational, administrative, sales, marketing, and customer service functions. Tour planning, fleet management, and coordination with their Leisureplex Hotels also originate from here.

Notable Features:

A modern, purpose-built office facility designed to efficiently manage their nationwide tour operations. It likely includes advanced call center infrastructure and logistical planning departments.

Work Culture:

As an employee-owned company, the work culture likely emphasizes teamwork, customer focus, and a sense of shared responsibility. A friendly and supportive environment is often highlighted, reflecting their customer service ethos.

HQ Significance:

The Euxton headquarters is pivotal to Alfa-Travel's success, centralizing control and ensuring consistent service quality across its extensive tour network and hotel chain.

Values Reflected in HQ: The organization and functionality of the HQ likely reflect values of efficiency, customer service excellence, and long-term stability, characteristic of an employee-owned business.

Location:

Alfa-Travel is primarily focused on the UK market, offering domestic tours throughout England, Scotland, Wales, and Northern Ireland, as well as tours to the Republic of Ireland. Their international presence extends to popular European destinations including France, Belgium, Netherlands, Germany, Austria, Spain, and Italy. This is managed through partnerships with local service providers, hotels (beyond their own Leisureplex chain for UK tours), and attractions in these countries.

Street Address:

Alfa Building, Euxton Lane

City:

Euxton, Chorley

State/Province:

Lancashire

Country:

United Kingdom

Alfa Travel's Global Presence

Various Locations, UK (Leisureplex Hotels)

Address: Multiple hotel addresses across popular UK coastal and tourist destinations (e.g., Blackpool, Llandudno, Isle of Wight, Fort William).

To provide dedicated accommodation options for Alfa-Travel tour passengers, ensuring quality control and a seamless holiday experience in key tourist regions.

Nationwide, UK (Pick-up Points)

Address: Numerous designated coach pick-up points across England, Scotland, and Wales.

To provide convenient access to Alfa-Travel holidays for customers across a wide geographic area, minimizing their travel to join a tour.

Buying Intent Signals for Alfa Travel

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Executive Team of Alfa Travel

As of April 2025, Alfa Travel' leadership includes:

Emma Russell - Managing Director, Alfa Leisureplex Group
Peter Sawbridge - Chairman, Alfa Leisureplex Group
Karen Sawbridge - Sales & Marketing Director
Paul Croniken - Operations Director

Investors of Alfa Travel

Alfa Travel has been backed by several prominent investors over the years, including:

Employee Ownership Trust (Alfa Leisureplex Group is employee-owned since 2015)

Executive New Hires/Exits in the Last 12 Months

Hire0
Exits0

Alfa-Travel and its parent, Alfa Leisureplex Group, maintain a stable leadership team, characteristic of many employee-owned businesses. No major high-profile executive hires or departures have been publicly announced in the last 12 months. Focus remains on consistent operational delivery.

Technology (Tech Stack) used by Alfa Travel

Discover the tools Alfa Travel uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

Alfa Travel Email Formats and Examples

Alfa Travel primarily uses the alfatravel.co.uk domain for its email communications. Common formats typically involve combinations of first name and last name.

[first].[last]@alfatravel.co.uk

Format

jane.doe@alfatravel.co.uk

Example

80%

Success rate

News and media

Route OneOctober 5, 2023

Alfa Travel details further investment in Mercedes-Benz coaches

Alfa Travel has continued its fleet investment programme with the addition of seven new Mercedes-Benz Tourismo M2 coaches. These vehicles are PSVAR compliant and feature 49 seats, enhancing passenger comfort and accessibility....more

Alfa Travel BlogFebruary 22, 2024

Our Brand New 2024-2025 UK & Ireland Brochure is OUT NOW!

Alfa Travel has released its latest brochure for UK and Ireland holidays covering the 2024-2025 season, featuring a wide array of tours, including new itineraries and popular returning destinations....more

Coach & Bus WeekMay 10, 2023

Alfa Leisureplex Group records strong post-pandemic growth

The employee-owned Alfa Leisureplex Group, which includes Alfa Travel and Leisureplex Hotels, reported strong financial results for the year ending April 2023, indicating a significant recovery and growth in demand for its coach holidays and hotel stays....more

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