Alfa-Travel is a well-established, employee-owned UK tour operator specializing in coach holidays across the United Kingdom, Ireland, and continental Europe. Founded in 1990, they are known for providing quality, value-for-money holidays, primarily catering to the mature travel market. Alfa-Travel operates its own fleet of modern coaches and also owns the Leisureplex Hotels group, offering an integrated holiday experience. Their offerings include scenic tours, city breaks, festive getaways, and special interest holidays, with a focus on friendly service and customer satisfaction.
The headquarters serves as the central hub for all operational, administrative, sales, marketing, and customer service functions. Tour planning, fleet management, and coordination with their Leisureplex Hotels also originate from here.
A modern, purpose-built office facility designed to efficiently manage their nationwide tour operations. It likely includes advanced call center infrastructure and logistical planning departments.
As an employee-owned company, the work culture likely emphasizes teamwork, customer focus, and a sense of shared responsibility. A friendly and supportive environment is often highlighted, reflecting their customer service ethos.
The Euxton headquarters is pivotal to Alfa-Travel's success, centralizing control and ensuring consistent service quality across its extensive tour network and hotel chain.
Alfa-Travel is primarily focused on the UK market, offering domestic tours throughout England, Scotland, Wales, and Northern Ireland, as well as tours to the Republic of Ireland. Their international presence extends to popular European destinations including France, Belgium, Netherlands, Germany, Austria, Spain, and Italy. This is managed through partnerships with local service providers, hotels (beyond their own Leisureplex chain for UK tours), and attractions in these countries.
Alfa Building, Euxton Lane
Euxton, Chorley
Lancashire
United Kingdom
Address: Multiple hotel addresses across popular UK coastal and tourist destinations (e.g., Blackpool, Llandudno, Isle of Wight, Fort William).
To provide dedicated accommodation options for Alfa-Travel tour passengers, ensuring quality control and a seamless holiday experience in key tourist regions.
Address: Numerous designated coach pick-up points across England, Scotland, and Wales.
To provide convenient access to Alfa-Travel holidays for customers across a wide geographic area, minimizing their travel to join a tour.
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As of April 2025, Alfa Travel' leadership includes:
Alfa Travel has been backed by several prominent investors over the years, including:
Alfa-Travel and its parent, Alfa Leisureplex Group, maintain a stable leadership team, characteristic of many employee-owned businesses. No major high-profile executive hires or departures have been publicly announced in the last 12 months. Focus remains on consistent operational delivery.
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Alfa Travel primarily uses the alfatravel.co.uk domain for its email communications. Common formats typically involve combinations of first name and last name.
[first].[last]@alfatravel.co.uk
Format
jane.doe@alfatravel.co.uk
Example
80%
Success rate
Route One • October 5, 2023
Alfa Travel has continued its fleet investment programme with the addition of seven new Mercedes-Benz Tourismo M2 coaches. These vehicles are PSVAR compliant and feature 49 seats, enhancing passenger comfort and accessibility....more
Alfa Travel Blog • February 22, 2024
Alfa Travel has released its latest brochure for UK and Ireland holidays covering the 2024-2025 season, featuring a wide array of tours, including new itineraries and popular returning destinations....more
Coach & Bus Week • May 10, 2023
The employee-owned Alfa Leisureplex Group, which includes Alfa Travel and Leisureplex Hotels, reported strong financial results for the year ending April 2023, indicating a significant recovery and growth in demand for its coach holidays and hotel stays....more
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