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Alfa Romeo's Overview

Total employees999
HeadquartersTurin
Founded

Alfa Romeo is a legendary Italian luxury car manufacturer, renowned for its rich racing heritage, sporty handling, and distinctive, emotive design. Founded in Milan in 1910, the brand has produced iconic vehicles that blend performance with quintessential Italian style. Now part of the Stellantis group, Alfa Romeo continues to focus on driver-centric cars, expanding its portfolio with models like the Tonale SUV and the recently unveiled Junior (formerly Milano) compact SUV, which includes its first all-electric offering. The brand aims to combine its storied past with a future centered on electrification and premium positioning within the global automotive market. Its core values revolve around passion, performance, and sophisticated Italian craftsmanship. The core brand team is estimated to be around 1,200 dedicated professionals, working within the larger Stellantis organization.

Where is Alfa Romeo's Headquarters?

HQ Function

Global brand management, design (Centro Stile Alfa Romeo), engineering coordination, and strategic planning for Alfa Romeo vehicles.

Notable Features:

Houses the renowned Centro Stile Alfa Romeo, responsible for the design of its iconic vehicles. Located within the historic Mirafiori automotive complex, a major hub for Stellantis.

Work Culture:

A passion-driven environment focused on performance, Italian design excellence, and automotive innovation. Collaborative within the broader Stellantis ecosystem, yet maintaining a distinct brand identity and heritage.

HQ Significance:

Turin serves as a key automotive hub for Stellantis in Italy, providing Alfa Romeo access to advanced engineering resources, design talent, and manufacturing oversight. It signifies the brand's modern operational heart.

Values Reflected in HQ: Innovation, sophisticated Italian design, performance engineering, and a forward-looking approach integrated with a storied automotive legacy and passion.

Location:

Alfa Romeo maintains a global presence with vehicles sold in key markets across Europe, North America, Asia, the Middle East, and other regions. Its operations, supported by Stellantis's worldwide network, include design (Turin, Italy), engineering, manufacturing at dedicated and shared Stellantis plants (e.g., Cassino and Pomigliano in Italy, Tychy in Poland for the Junior), marketing, sales, and after-sales services. The brand is strategically expanding its electric vehicle offerings globally to meet evolving market demands.

Street Address:

Centro Stile Alfa Romeo, Corso Settembrini, 40

City:

Turin

State/Province:

TO (Metropolitan City of Turin)

Country:

Italy

Alfa Romeo's Global Presence

Piedimonte San Germano, Frosinone, Italy

Address: Via Alfa Romeo, 03030 Piedimonte San Germano FR, Italy

Serves as a critical production hub for Alfa Romeo's global supply, specializing in vehicles built on the Giorgio platform. Supports employment and automotive expertise in the Lazio region of Italy.

Pomigliano d'Arco, Naples, Italy

Address: Strada Statale 162 dir, Viale Alfa Romeo, 80038 Pomigliano d'Arco NA, Italy

Essential for expanding Alfa Romeo's product line-up into the growing compact SUV segment and advancing its electrification strategy. A major industrial site for Southern Italy.

Arese, Milan, Italy

Address: Viale Alfa Romeo, 20044 Arese MI, Italy

Preserves and showcases the rich history and iconic vehicles of Alfa Romeo, serving as a cultural landmark for the brand and automotive enthusiasts.

Buying Intent Signals for Alfa Romeo

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Executive Team of Alfa Romeo

As of April 2025, Alfa Romeo' leadership includes:

Jean-Philippe Imparato - CEO, Alfa Romeo Brand
Daniel Guzzafame - Head of Design, Alfa Romeo
Matt Davis - SVP, Head of Alfa Romeo and Fiat North America

Investors of Alfa Romeo

Alfa Romeo has been backed by several prominent investors over the years, including:

Stellantis N.V.

Executive New Hires/Exits in the Last 12 Months

Hire2
Exits2

Over the past 12 months, Alfa Romeo has seen key leadership changes, notably in its design department with the appointment of Daniel Guzzafame, and in its North American operations with Matt Davis taking the helm. These changes reflect the brand's ongoing strategic initiatives and product evolution under Stellantis.

Departures

Alejandro Mesonero-Romanos, Alejandro Mesonero-Romanos departed from his role as Head of Alfa Romeo Design.
Larry Dominique, Larry Dominique transitioned from his role leading Alfa Romeo North America.

New Appointments:

Daniel Guzzafame, Daniel Guzzafame appointed as the new Head of Design for Alfa Romeo.
Matt Davis, Matt Davis appointed to lead Alfa Romeo and Fiat operations in North America.

Technology (Tech Stack) used by Alfa Romeo

Discover the tools Alfa Romeo uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

Alfa Romeo Email Formats and Examples

Alfa Romeo, as part of Stellantis, likely utilizes standardized email formats. Common formats for direct brand communication often include [firstname].[lastname]@alfaromeo.com. Corporate roles might also use @stellantis.com domains. These are predicted formats based on common industry practices.

firstname.lastname@alfaromeo.com

Format

giovanni.rossi@alfaromeo.com

Example

70%

Success rate

News and media

Alfa Romeo Official / Automotive NewsApril 2024

Alfa Romeo Unveils New 'Junior' Compact SUV, Formerly 'Milano'

Alfa Romeo launched its first fully electric vehicle option with a new compact SUV, initially named 'Milano'. Following discussions with the Italian government regarding its Polish manufacturing origins and the use of an Italian city name, the name was changed to 'Junior', reviving a historic Alfa Romeo nameplate chosen with public input....more

Stellantis Corporate Communications / Alfa Romeo MediaFebruary 2024

Alfa Romeo Reports 30% Global Sales Growth in 2023

Alfa Romeo announced a significant 30% increase in its global sales for the full year 2023. This growth was driven by strong performances in Europe (+46%), Middle East & Africa (+145%), and the India Asia Pacific region. The Tonale SUV was a key contributor to this success....more

Motor1 / Automotive PublicationsMarch 2024

Alfa Romeo Confirms Next-Gen Giulia and Stelvio as EVs, Arriving 2025-2026

Alfa Romeo is pushing forward with its electrification strategy, confirming that the next generations of its popular Giulia sedan and Stelvio SUV will be fully electric. These new EVs are expected to launch in 2025 and 2026 respectively, utilizing Stellantis's STLA Large platform and promising high performance....more

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