HQ Function

Serves as the primary design studio, administrative center, PR and communications hub, and potentially a private showroom for the Alex Perry brand.

Notable Features:

Situated in the fashionable Surry Hills district, recognized for its concentration of design-focused businesses and creative energy. The space is expected to reflect the brand's sleek, modern, and luxurious aesthetic.

Work Culture:

A dynamic, fast-paced, and highly creative environment typical of a leading fashion house. Strong emphasis on meticulous craftsmanship, innovative design, and maintaining brand prestige.

HQ Significance:

The Sydney headquarters is the nerve center of the Alex Perry brand, where all collections are conceptualized, designed, and brought to fruition, underpinning its national and international reputation.

Values Reflected in HQ: The headquarters likely embodies the brand's core values of luxury, precision tailoring, contemporary glamour, and sophisticated design excellence in its ambiance and operational standards.

Location:

Alex Perry commands a significant global presence. The brand's collections are stocked in prestigious department stores and luxury boutiques across key markets including North America, Europe, the Middle East, and Asia. Alex Perry is a recognized name at international fashion events, and its designs are frequently chosen by a global clientele for high-profile events and red carpets. Globally supported functions include international sales and distribution through retail partners, brand marketing, and public relations activities managed from the Sydney HQ and through international agencies.

Street Address:

Level 1, 408-410 Crown Street

City:

Sydney

State/Province:

NSW

Country:

Australia