Alexander Valley Vineyards (AVV) is a historic, family-owned and operated winery located in the heart of Sonoma County's Alexander Valley. Established in 1962 by Maggie and Harry Wetzel, AVV is dedicated to crafting estate-grown wines that reflect the unique character of their land. They are particularly known for their Cabernet Sauvignon, Chardonnay, Zinfandel, and Merlot, cultivating over 700 acres of vineyards. The winery emphasizes sustainable farming practices and has a long-standing reputation for quality and consistency, with the third and fourth generations of the Wetzel family now involved in its operations.
The headquarters serves as the central hub for all winery operations, including viticulture, winemaking, bottling, tasting room hospitality, sales, marketing, and administration.
The estate features historic redwood winery buildings, extensive vineyards, 25,000 square feet of wine caves for barrel aging, and a welcoming tasting room offering panoramic vineyard views.
As a family-owned and operated business, the work culture at Alexander Valley Vineyards is collaborative, passionate, and deeply rooted in a respect for the land and the tradition of winemaking. Employees share a commitment to quality, sustainability, and warm hospitality.
The headquarters is significant as it's the original site where the Wetzel family established their vineyards and winery, representing the heart of their winemaking tradition, brand identity, and direct engagement with consumers for over six decades.
Alexander Valley Vineyards' wines are distributed throughout all 50 U.S. states. Internationally, their wines are exported to over 25 countries across Europe, Asia, and the Americas, showcasing their global reach while maintaining their Alexander Valley focus.
8644 Highway 128
Healdsburg
CA
USA
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As of April 2025, Alexander Valley Vineyards' leadership includes:
Alexander Valley Vineyards has been backed by several prominent investors over the years, including:
No major executive hires or exits have been publicly announced for Alexander Valley Vineyards in the last 12 months. The company maintains stable leadership, largely within the Wetzel family and long-term key employees.
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Alexander Valley Vineyards commonly uses the email format [firstinitial][lastname]@avvwine.com for its employees. This pattern is frequently observed for key personnel.
finitiallastname@avvwine.com
Format
kmurphy@avvwine.com
Example
85%
Success rate
Wine Industry Advisor • June 7, 2023
Alexander Valley Vineyards announced the opening of its new tasting room, designed to enhance the visitor experience with modern amenities and stunning vineyard views, further connecting guests with their estate wines and the Alexander Valley terroir....more
The SOMM Journal • April 25, 2023
The SOMM Journal featured Alexander Valley Vineyards, highlighting its 60-year journey from its founding by the Wetzel family to its current status as a respected producer of estate-grown wines, emphasizing its commitment to quality and sustainability....more
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