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Alexander Valley Vineyards's Overview

Total employees25
HeadquartersHealdsburg
Founded1975

Alexander Valley Vineyards (AVV) is a historic, family-owned and operated winery located in the heart of Sonoma County's Alexander Valley. Established in 1962 by Maggie and Harry Wetzel, AVV is dedicated to crafting estate-grown wines that reflect the unique character of their land. They are particularly known for their Cabernet Sauvignon, Chardonnay, Zinfandel, and Merlot, cultivating over 700 acres of vineyards. The winery emphasizes sustainable farming practices and has a long-standing reputation for quality and consistency, with the third and fourth generations of the Wetzel family now involved in its operations.

Where is Alexander Valley Vineyards's Headquarters?

HQ Function

The headquarters serves as the central hub for all winery operations, including viticulture, winemaking, bottling, tasting room hospitality, sales, marketing, and administration.

Notable Features:

The estate features historic redwood winery buildings, extensive vineyards, 25,000 square feet of wine caves for barrel aging, and a welcoming tasting room offering panoramic vineyard views.

Work Culture:

As a family-owned and operated business, the work culture at Alexander Valley Vineyards is collaborative, passionate, and deeply rooted in a respect for the land and the tradition of winemaking. Employees share a commitment to quality, sustainability, and warm hospitality.

HQ Significance:

The headquarters is significant as it's the original site where the Wetzel family established their vineyards and winery, representing the heart of their winemaking tradition, brand identity, and direct engagement with consumers for over six decades.

Values Reflected in HQ: The estate reflects values of family legacy, dedication to quality, stewardship of the land through sustainable practices (Sonoma County Certified Sustainable), and providing an authentic wine country experience.

Location:

Alexander Valley Vineyards' wines are distributed throughout all 50 U.S. states. Internationally, their wines are exported to over 25 countries across Europe, Asia, and the Americas, showcasing their global reach while maintaining their Alexander Valley focus.

Street Address:

8644 Highway 128

City:

Healdsburg

State/Province:

CA

Country:

USA

Alexander Valley Vineyards's Global Presence

Buying Intent Signals for Alexander Valley Vineyards

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Executive Team of Alexander Valley Vineyards

As of April 2025, Alexander Valley Vineyards' leadership includes:

Hank Wetzel - President & Family Patriarch
Katie Wetzel Murphy - Executive Vice President, Sales & Marketing
Harry Wetzel IV - National Sales Manager
Robert Wetzel - Vineyard Operations Manager
Kevin Hall - Winemaker
Mark H. G. Ho Giam - Chief Operating Officer
Denis Sutro - Chief Financial Officer

Investors of Alexander Valley Vineyards

Alexander Valley Vineyards has been backed by several prominent investors over the years, including:

Family-Owned (Wetzel Family)

Executive New Hires/Exits in the Last 12 Months

Hire0
Exits0

No major executive hires or exits have been publicly announced for Alexander Valley Vineyards in the last 12 months. The company maintains stable leadership, largely within the Wetzel family and long-term key employees.

Technology (Tech Stack) used by Alexander Valley Vineyards

Discover the tools Alexander Valley Vineyards uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

Alexander Valley Vineyards Email Formats and Examples

Alexander Valley Vineyards commonly uses the email format [firstinitial][lastname]@avvwine.com for its employees. This pattern is frequently observed for key personnel.

finitiallastname@avvwine.com

Format

kmurphy@avvwine.com

Example

85%

Success rate

News and media

Wine Industry AdvisorJune 7, 2023

Alexander Valley Vineyards Introduces its New State-of-the-Art Tasting Room

Alexander Valley Vineyards announced the opening of its new tasting room, designed to enhance the visitor experience with modern amenities and stunning vineyard views, further connecting guests with their estate wines and the Alexander Valley terroir....more

The SOMM JournalApril 25, 2023

Alexander Valley Vineyards: Celebrating 60 Years Of Excellence

The SOMM Journal featured Alexander Valley Vineyards, highlighting its 60-year journey from its founding by the Wetzel family to its current status as a respected producer of estate-grown wines, emphasizing its commitment to quality and sustainability....more

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