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ALEX AND ANI's Overview

Total employees435
HeadquartersEast Greenwich
Founded2004

Alex and Ani, LLC is an American jewelry and accessories company founded in 2004 by Carolyn Rafaelian. The brand is renowned for its signature expandable wire bangles, charm bracelets, necklaces, and other pieces often featuring symbolic charms and positive energy motifs. With an ethos rooted in 'Made in America with Love' (historically a strong focus) and sustainability, Alex and Ani aims to create meaningful products that empower and connect individuals. The company has undergone significant business restructuring in recent years, including changes in ownership and leadership, and is currently focused on brand revitalization and growth under new guidance.

Where is ALEX AND ANI's Headquarters?

HQ Function

The headquarters serves as the central hub for Alex and Ani's corporate operations, including product design and development, marketing strategy, e-commerce management, finance, and overall business administration.

Notable Features:

While specific architectural details of the current East Greenwich facility are not widely publicized, Alex and Ani's historical presence in Rhode Island has been marked by creative and collaborative workspaces. The current HQ likely supports a streamlined, modern operational model.

Work Culture:

Historically, Alex and Ani fostered a work culture emphasizing positive energy, creativity, and empowerment. Following restructuring, the culture likely incorporates resilience, adaptability, and a renewed focus on core brand values and customer connection under new leadership.

HQ Significance:

The Rhode Island headquarters is significant as it maintains the company's deep roots in the state where it was founded and became a prominent American jewelry brand. It symbolizes its connection to local craftsmanship and its American identity.

Values Reflected in HQ: The headquarters aims to support the brand's core values of creating meaningful connections through its products, fostering a spirit of positivity, and demonstrating resilience and commitment to its American heritage.

Location:

Alex and Ani's primary market is the United States. Historically, the brand had a broader international reach through owned stores, retail partners, and e-commerce. Currently, its global functions primarily support international e-commerce fulfillment and relationships with any remaining international distribution partners. The direct international operational footprint has likely been streamlined as part of its restructuring efforts.

Street Address:

10 Briggs Drive

City:

East Greenwich

State/Province:

Rhode Island

Country:

USA

ALEX AND ANI's Global Presence

Buying Intent Signals for ALEX AND ANI

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Executive Team of ALEX AND ANI

As of April 2025, ALEX AND ANI' leadership includes:

Scott Burger - Chief Executive Officer
Kate Richards - Chief Operating Officer

Investors of ALEX AND ANI

ALEX AND ANI has been backed by several prominent investors over the years, including:

Lion Capital LLP

Executive New Hires/Exits in the Last 12 Months

Hire2
Exits0

Over the past 12 months, Alex and Ani has focused on strengthening its leadership team. Key changes include the official appointment of Scott Burger as CEO to guide the company's revitalization, and the hiring of Kate Richards as COO to bolster operational efficiency. No major executive departures have been publicly announced during this period.

New Appointments:

Scott Burger, Scott Burger was confirmed as the permanent Chief Executive Officer after serving in an interim capacity.
Kate Richards, Kate Richards joined Alex and Ani as Chief Operating Officer to lead and enhance operational strategies.

Technology (Tech Stack) used by ALEX AND ANI

Discover the tools ALEX AND ANI uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

ALEX AND ANI Email Formats and Examples

Alex and Ani likely uses standardized email formats for its corporate employees. A common pattern observed for companies of its nature is [firstinitial][lastname]@alexandani.com or [first].[lastname]@alexandani.com.

first.last@alexandani.com

Format

jane.doe@alexandani.com

Example

75%

Success rate

News and media

WWDMay 10, 2023

Alex and Ani Names Scott Burger CEO

Alex and Ani has officially appointed Scott Burger as its chief executive officer. Burger had been serving as interim CEO since October 2022 and is tasked with leading the jewelry company's next phase of growth and brand revitalization....more

ForbesMay 15, 2023

Alex And Ani Is Ready For Its Next Act With New CEO Scott Burger

With new CEO Scott Burger, Alex and Ani is focusing on rebuilding its brand identity and reconnecting with its customer base after emerging from bankruptcy. The strategy includes streamlining operations and leveraging its heritage of meaningful jewelry....more

Yahoo Finance (Press Release)November 15, 2023

Alex and Ani Launches Limited-Edition Harry Potter Collection for the Holiday Season

Alex and Ani announced a new limited-edition jewelry collection inspired by the Harry Potter series, timed for the holiday season. This collaboration aims to attract fans with themed charms and designs, leveraging a popular cultural franchise to boost engagement and sales....more

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