Alex and Ani, LLC is an American jewelry and accessories company founded in 2004 by Carolyn Rafaelian. The brand is renowned for its signature expandable wire bangles, charm bracelets, necklaces, and other pieces often featuring symbolic charms and positive energy motifs. With an ethos rooted in 'Made in America with Love' (historically a strong focus) and sustainability, Alex and Ani aims to create meaningful products that empower and connect individuals. The company has undergone significant business restructuring in recent years, including changes in ownership and leadership, and is currently focused on brand revitalization and growth under new guidance.
The headquarters serves as the central hub for Alex and Ani's corporate operations, including product design and development, marketing strategy, e-commerce management, finance, and overall business administration.
While specific architectural details of the current East Greenwich facility are not widely publicized, Alex and Ani's historical presence in Rhode Island has been marked by creative and collaborative workspaces. The current HQ likely supports a streamlined, modern operational model.
Historically, Alex and Ani fostered a work culture emphasizing positive energy, creativity, and empowerment. Following restructuring, the culture likely incorporates resilience, adaptability, and a renewed focus on core brand values and customer connection under new leadership.
The Rhode Island headquarters is significant as it maintains the company's deep roots in the state where it was founded and became a prominent American jewelry brand. It symbolizes its connection to local craftsmanship and its American identity.
Alex and Ani's primary market is the United States. Historically, the brand had a broader international reach through owned stores, retail partners, and e-commerce. Currently, its global functions primarily support international e-commerce fulfillment and relationships with any remaining international distribution partners. The direct international operational footprint has likely been streamlined as part of its restructuring efforts.
10 Briggs Drive
East Greenwich
Rhode Island
USA
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As of April 2025, ALEX AND ANI' leadership includes:
ALEX AND ANI has been backed by several prominent investors over the years, including:
Over the past 12 months, Alex and Ani has focused on strengthening its leadership team. Key changes include the official appointment of Scott Burger as CEO to guide the company's revitalization, and the hiring of Kate Richards as COO to bolster operational efficiency. No major executive departures have been publicly announced during this period.
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Alex and Ani likely uses standardized email formats for its corporate employees. A common pattern observed for companies of its nature is [firstinitial][lastname]@alexandani.com or [first].[lastname]@alexandani.com.
first.last@alexandani.com
Format
jane.doe@alexandani.com
Example
75%
Success rate
WWD • May 10, 2023
Alex and Ani has officially appointed Scott Burger as its chief executive officer. Burger had been serving as interim CEO since October 2022 and is tasked with leading the jewelry company's next phase of growth and brand revitalization....more
Forbes • May 15, 2023
With new CEO Scott Burger, Alex and Ani is focusing on rebuilding its brand identity and reconnecting with its customer base after emerging from bankruptcy. The strategy includes streamlining operations and leveraging its heritage of meaningful jewelry....more
Yahoo Finance (Press Release) • November 15, 2023
Alex and Ani announced a new limited-edition jewelry collection inspired by the Harry Potter series, timed for the holiday season. This collaboration aims to attract fans with themed charms and designs, leveraging a popular cultural franchise to boost engagement and sales....more
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