HQ Function

The headquarters serves as the central hub for Alex and Ani's corporate operations, including product design and development, marketing strategy, e-commerce management, finance, and overall business administration.

Notable Features:

While specific architectural details of the current East Greenwich facility are not widely publicized, Alex and Ani's historical presence in Rhode Island has been marked by creative and collaborative workspaces. The current HQ likely supports a streamlined, modern operational model.

Work Culture:

Historically, Alex and Ani fostered a work culture emphasizing positive energy, creativity, and empowerment. Following restructuring, the culture likely incorporates resilience, adaptability, and a renewed focus on core brand values and customer connection under new leadership.

HQ Significance:

The Rhode Island headquarters is significant as it maintains the company's deep roots in the state where it was founded and became a prominent American jewelry brand. It symbolizes its connection to local craftsmanship and its American identity.

Values Reflected in HQ: The headquarters aims to support the brand's core values of creating meaningful connections through its products, fostering a spirit of positivity, and demonstrating resilience and commitment to its American heritage.

Location:

Alex and Ani's primary market is the United States. Historically, the brand had a broader international reach through owned stores, retail partners, and e-commerce. Currently, its global functions primarily support international e-commerce fulfillment and relationships with any remaining international distribution partners. The direct international operational footprint has likely been streamlined as part of its restructuring efforts.

Street Address:

10 Briggs Drive

City:

East Greenwich

State/Province:

Rhode Island

Country:

USA