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Alder New York's Overview

Total employees1
HeadquartersBrooklyn
Founded2015

Alder New York is a contemporary skincare and haircare brand dedicated to creating effective, clean, and vegan products that are genderless and inclusive of all individuals, regardless of age, gender, or ethnicity. Founded on the principles of simplicity and transparency, the brand emphasizes high-quality, plant-derived ingredients and dermatologist-approved formulations. Alder New York aims to simplify personal care routines while promoting overall skin and hair health, embodying a modern approach to beauty that is both ethical and accessible.

Where is Alder New York's Headquarters?

Alder New York officeAlder New York officeAlder New York officeAlder New York office
*Images sourced via web search. Rights belong to original owners

HQ Function

The headquarters serves as the central hub for Alder New York's core operations, including product research and development, brand strategy, marketing initiatives, digital operations, and customer relations.

Notable Features:

As a digitally native and relatively lean company, specific details about notable HQ facilities are not publicly emphasized. The operational focus is on efficiency, creativity, and fostering a collaborative environment for its team.

Work Culture:

The work culture at Alder New York is likely agile, collaborative, and mission-driven, reflecting the brand's core values of inclusivity, clean beauty, and ethical practices. It's expected to be a passionate, small-team environment focused on innovation in the personal care space.

HQ Significance:

Alder New York's headquarters is significant as the birthplace of its product innovations and brand identity. It's where the strategic decisions are made to drive the company's growth, maintain its commitment to clean and inclusive beauty, and engage with its community.

Values Reflected in HQ: The Brooklyn location and operational style likely reflect values such as creativity, modernity, efficiency, and a connection to a community known for design-forward thinking and entrepreneurial spirit. Their digital-first approach also reflects adaptability and contemporary business practices.

Location:

Alder New York primarily reaches its global audience through its e-commerce website, which offers international shipping to many countries. While their physical operational base is in New York, their products are accessible worldwide. They may also partner with select online retailers and boutique stockists that cater to an international clientele, extending their reach beyond direct sales.

Street Address:

Specific street address not publicly disclosed. The company maintains a PO Box for returns in Brooklyn.

City:

Brooklyn

State/Province:

New York

Country:

USA

Alder New York's Global Presence

Buying Intent Signals for Alder New York

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Executive Team of Alder New York

As of April 2025, Alder New York' leadership includes:

Nina Zilka - Co-Founder & CEO
David J. Krause - Co-Founder & Creative Director

Investors of Alder New York

Alder New York has been backed by several prominent investors over the years, including:

Primarily bootstrapped
Friends & Family
Undisclosed Angel Investors (from a small pre-seed round in 2021)

Executive New Hires/Exits in the Last 12 Months

Hire0
Exits0

No publicly announced major executive hires or departures outside of the founding team in the last 12 months. Alder New York continues to be led by its co-founders, Nina Zilka and David J. Krause.

Technology (Tech Stack) used by Alder New York

Discover the tools Alder New York uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

Alder New York Email Formats and Examples

Common email formats for companies like Alder New York often involve the first name or a combination of first and last names. For direct contact with founders or specific team members, these patterns might be used.

Likely [first]@aldernewyork.com (e.g., nina@aldernewyork.com) or [first].[last]@aldernewyork.com

Format

nina@aldernewyork.com

Example

75%

Success rate

News and media

HAPPI MagazineJuly 6, 2023

Alder New York Launches Fortifying Face Oil, Texture Powder & Scalp Serum

Alder New York announced the launch of three new products: a Fortifying Face Oil, a Natural Hair Texture Powder, and a Strengthening Scalp Serum, expanding its range of clean, genderless personal care items....more

GlossyMarch 1, 2023

Beauty & Wellness Briefing: What Sephora’s new ‘Clean + Planet Positive’ brands mean for the category

Alder New York was mentioned in the context of Thirteen Lune's expansion into Sephora, highlighting its presence as a Black-owned brand partner that aligns with clean beauty standards....more

AllureFebruary 21, 2024

The 19 Best Scalp Serums of 2024 for Healthier, Fuller Hair

Alder New York's Strengthening Scalp Serum was featured as one of the best scalp serums by Allure, recognized for its formulation and effectiveness....more

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