Alder New York is a contemporary skincare and haircare brand dedicated to creating effective, clean, and vegan products that are genderless and inclusive of all individuals, regardless of age, gender, or ethnicity. Founded on the principles of simplicity and transparency, the brand emphasizes high-quality, plant-derived ingredients and dermatologist-approved formulations. Alder New York aims to simplify personal care routines while promoting overall skin and hair health, embodying a modern approach to beauty that is both ethical and accessible.
The headquarters serves as the central hub for Alder New York's core operations, including product research and development, brand strategy, marketing initiatives, digital operations, and customer relations.
As a digitally native and relatively lean company, specific details about notable HQ facilities are not publicly emphasized. The operational focus is on efficiency, creativity, and fostering a collaborative environment for its team.
The work culture at Alder New York is likely agile, collaborative, and mission-driven, reflecting the brand's core values of inclusivity, clean beauty, and ethical practices. It's expected to be a passionate, small-team environment focused on innovation in the personal care space.
Alder New York's headquarters is significant as the birthplace of its product innovations and brand identity. It's where the strategic decisions are made to drive the company's growth, maintain its commitment to clean and inclusive beauty, and engage with its community.
Alder New York primarily reaches its global audience through its e-commerce website, which offers international shipping to many countries. While their physical operational base is in New York, their products are accessible worldwide. They may also partner with select online retailers and boutique stockists that cater to an international clientele, extending their reach beyond direct sales.
Specific street address not publicly disclosed. The company maintains a PO Box for returns in Brooklyn.
Brooklyn
New York
USA
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As of April 2025, Alder New York' leadership includes:
Alder New York has been backed by several prominent investors over the years, including:
No publicly announced major executive hires or departures outside of the founding team in the last 12 months. Alder New York continues to be led by its co-founders, Nina Zilka and David J. Krause.
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Common email formats for companies like Alder New York often involve the first name or a combination of first and last names. For direct contact with founders or specific team members, these patterns might be used.
Likely [first]@aldernewyork.com (e.g., nina@aldernewyork.com) or [first].[last]@aldernewyork.com
Format
nina@aldernewyork.com
Example
75%
Success rate
HAPPI Magazine • July 6, 2023
Alder New York announced the launch of three new products: a Fortifying Face Oil, a Natural Hair Texture Powder, and a Strengthening Scalp Serum, expanding its range of clean, genderless personal care items....more
Glossy • March 1, 2023
Alder New York was mentioned in the context of Thirteen Lune's expansion into Sephora, highlighting its presence as a Black-owned brand partner that aligns with clean beauty standards....more
Allure • February 21, 2024
Alder New York's Strengthening Scalp Serum was featured as one of the best scalp serums by Allure, recognized for its formulation and effectiveness....more
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