AMA - Alberta Motor Association
AMA - Alberta Motor Association's Overview
The Alberta Motor Association (AMA) is a member-services organization that has been serving Albertans for nearly a century, since its founding in 1926. As one of the largest membership organizations in Alberta with over 978,000 members, AMA provides a wide range of services including roadside assistance, various insurance products (auto, home, travel, life, pet, business), travel agency services, driver education, and a rewards program. Affiliated with the Canadian Automobile Association (CAA) and the American Automobile Association (AAA), AMA offers benefits to its members throughout North America and worldwide. AMA's mission is to enhance the lives of its members and Albertans through valuable services and advocacy.
Where is AMA - Alberta Motor Association's Headquarters?
HQ Function
Serves as the central administrative and operational hub, overseeing member services, insurance operations, travel services, driver education programs, and strategic initiatives for the association across Alberta.
Notable Features:
While specific architectural details are not widely publicized, AMA's main office in Edmonton is designed to be a functional and accessible center for both members and employees, consolidating key administrative departments and support functions for its province-wide operations.
Work Culture:
AMA fosters a member-first work culture centered on safety, community engagement, and exceptional service. Employees are encouraged to be knowledgeable, helpful, and contribute to a supportive environment that prioritizes the needs and well-being of Albertans.
HQ Significance:
The Edmonton headquarters is pivotal as the command center for an organization serving nearly one million Albertans. It coordinates essential services like roadside assistance and insurance, manages advocacy efforts, and drives the strategic direction of AMA.
Values Reflected in HQ: The headquarters aims to reflect AMA's core values of reliability, community service, trustworthiness, and member focus through its operational efficiency, accessibility, and role as a central support system for Albertans.
Location:
While AMA's direct operations are concentrated within Alberta, Canada, it extends its support and benefits globally through its affiliation with the Canadian Automobile Association (CAA) and the American Automobile Association (AAA). This powerful network allows AMA members to access reciprocal services, including emergency roadside assistance, travel planning, exclusive discounts, and support when travelling across North America and in many other countries worldwide.
Street Address:
10310 G.A. MacDonald (39A) Avenue NW
City:
Edmonton
State/Province:
Alberta
Country:
Canada
AMA - Alberta Motor Association's Global Presence
Calgary, Alberta/Canada
Address: 70 Crowfoot Way NW, Calgary, AB T3G 2L6
Serves as a key service hub for AMA members in the Calgary metropolitan area, offering a comprehensive range of in-person services and support.
Lethbridge, Alberta/Canada
Address: 815 Mayor Magrath Dr S, Lethbridge, AB T1K 2P7
Ensures AMA's presence and service accessibility for members in Lethbridge and surrounding communities in Southern Alberta.
Fort McMurray, Alberta/Canada
Address: 10012 Franklin Ave, Fort McMurray, AB T9H 2K6
Acts as a vital service point for AMA members in Northern Alberta, particularly in the Fort McMurray region.
Red Deer, Alberta/Canada
Address: 5360 Gatusso Ave, Red Deer, AB T4N 6X8
Provides convenient access to AMA's comprehensive services for members residing in Red Deer and the surrounding Central Alberta region.
Buying Intent Signals for AMA - Alberta Motor Association
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Executive Team of AMA - Alberta Motor Association
As of April 2025, AMA - Alberta Motor Association' leadership includes:
Investors of AMA - Alberta Motor Association
AMA - Alberta Motor Association has been backed by several prominent investors over the years, including:
Executive New Hires/Exits in the Last 12 Months
Alberta Motor Association strengthened its executive leadership with the strategic appointment of James O’Quinn as Chief Technology Officer in May 2023. This move aims to advance AMA's technology roadmap and digital service offerings. No major executive departures from the core leadership team have been publicly announced during this period.
New Appointments:
Technology (Tech Stack) used by AMA - Alberta Motor Association
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AMA - Alberta Motor Association Email Formats and Examples
The Alberta Motor Association (AMA) likely utilizes standard corporate email address formats for its employees. Common patterns include a combination of the employee's first and last name with the official domain '@ama.ab.ca'. While specific internal patterns can vary, predictable formats are often used for professional communication.
Common formats could be [first_initial][last]@ama.ab.ca (e.g., jsmith@ama.ab.ca) or [first].[last]@ama.ab.ca (e.g., john.smith@ama.ab.ca).
Format
jsmith@ama.ab.ca
Example
75%
Success rate
News and media
AMA Newsroom • May 8, 2024
Alberta Motor Association Highlights Study: Canadian Drivers Unaware of Financial Benefits of EVs
A new study released by the Canadian Automobile Association (CAA), of which AMA is a part, reveals that many Canadian drivers are not aware of the potential long-term financial savings associated with owning an electric vehicle (EV), despite rising fuel costs....more
AMA Newsroom • April 23, 2024
Alberta Motor Association: Drivers May Be Unaware of Common Vehicle Tech Features
AMA points to CAA polling data suggesting many drivers are unfamiliar with newer vehicle technologies like automatic emergency braking or lane keeping assist, emphasizing the need for education on these safety features to improve road safety....more
AMA Newsroom • February 21, 2024
AMA Survey: Albertans Most Concerned About Road Maintenance and Dangerous Driving Behaviors
An AMA survey indicates that Albertans' top road safety concerns include poor road maintenance, speeding, and distracted driving. AMA advocates for infrastructure improvements and safer driving habits....more
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