Alabama Chanin is a lifestyle company renowned for its commitment to sustainable practices, slow design, and the preservation of craft. Founded by Natalie Chanin, the company produces heirloom-quality, hand-sewn clothing, home goods, and DIY kits using organic and sustainably sourced materials. Based in Florence, Alabama, Alabama Chanin also encompasses The School of Making, offering workshops and resources, and The Factory, which includes a café, store, and community gathering space. They champion local artisans and transparent, ethical production methods, creating thoughtfully designed pieces meant to last.
The Factory serves as the central operational hub, integrating design studios, production facilities for hand-sewn garments and goods, administrative offices, a flagship retail store, The School of Making workshop space, and The Factory Café.
The Factory building, a repurposed t-shirt factory, houses their flagship store, café, design studios, production facilities, and The School of Making workshop spaces. It features an open, airy design with natural light, embodying their commitment to transparency and community.
Fosters a collaborative and creative environment rooted in craftsmanship, sustainability, and community. Emphasizes slow, mindful production, ethical practices, and a deep appreciation for artisanal skills. The culture supports learning and skill-sharing through The School of Making.
The Factory is central to Alabama Chanin's identity, serving as a tangible expression of their 'living arts' philosophy. It's a hub for sustainable design, American-made production, craft education, and community engagement, attracting visitors and artisans.
While Alabama Chanin's physical operations are rooted in Florence, Alabama, its global presence is primarily expressed through international online retail, features in global media, and participation in international craft and sustainability dialogues. Their designs, materials (like organic cotton), and educational resources (DIY kits, books, online workshops) reach a worldwide audience. They do not maintain physical office locations internationally, focusing on their U.S.-based making and community.
462 Lane Drive
Florence
AL
USA
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As of April 2025, Alabama Chanin' leadership includes:
Alabama Chanin has been backed by several prominent investors over the years, including:
No major public announcements regarding executive new hires or departures at Alabama Chanin have been identified within the last 12 months (May 2023 - May 2024). Key leadership transitions, like Olivia Sherif's appointment to CEO in January 2023, occurred prior to this period.
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Alabama Chanin commonly uses a 'firstname@alabama-chanin.com' email format for its employees. This is a standard professional format often adopted by companies of its size and structure.
firstname@alabama-chanin.com
Format
natalie@alabama-chanin.com
Example
80%
Success rate
Selvedge Magazine • January 25, 2024
Selvedge Magazine highlighted Alabama Chanin's The School of Making, emphasizing its role in preserving and teaching traditional craft techniques and fostering a community around sustainable making practices....more
Garden & Gun • December 1, 2023
Garden & Gun featured Natalie Chanin's new Alabama Chanin collection inspired by cosmic themes, noting its innovative design direction while retaining the brand's commitment to handcrafted quality and sustainable principles....more
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