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Al Ahram Beverages Company's Overview

Total employees741
HeadquartersObour City
Founded

Al-Ahram Beverages Company (ABC), a subsidiary of the Heineken Group, is Egypt's oldest and largest beverages company, established in 1897. It produces and distributes a wide range of alcoholic and non-alcoholic malt beverages, including iconic brands like Heineken, Stella, Fayrouz, and Birell. The company plays a significant role in the Egyptian economy and beverage industry, focusing on quality, innovation, and sustainable practices. It operates several breweries and distribution networks across Egypt, catering to both local and, to some extent, regional markets.

Where is Al Ahram Beverages Company's Headquarters?

HQ Function

Serves as the main administrative and strategic hub for Heineken's operations in Egypt, overseeing production, marketing, sales, distribution, finance, and human resources for the country.

Notable Features:

Modern office complex integrated with or near major production facilities, facilitating efficient management and operations. Likely equipped with advanced communication and logistics infrastructure.

Work Culture:

A blend of Egyptian professional culture with Heineken's global corporate standards, emphasizing performance, collaboration, employee development, and a commitment to quality and safety.

HQ Significance:

Central to managing all aspects of the business in Egypt, from sourcing raw materials to delivering finished products to consumers. It ensures alignment with Heineken's global strategy while adapting to the local market dynamics.

Values Reflected in HQ: Efficiency, quality, innovation, sustainability, and a strong connection to the Egyptian market, while upholding global Heineken standards.

Location:

As a key part of Heineken International, Al-Ahram Beverages Company (Heineken Egypt) primarily focuses its operations within Egypt. Its global presence is manifested through its contribution to Heineken's overall brand portfolio, adherence to global quality and operational standards, and participation in regional (Middle East/North Africa) strategic initiatives led by Heineken. While its products are predominantly for the Egyptian market, some brands like Fayrouz have seen export to other markets in the region and beyond, leveraging Heineken's global distribution network.

Street Address:

Area 1, Block 13001, El Obour City

City:

Obour City

State/Province:

Cairo Governorate

Country:

Egypt

Al Ahram Beverages Company's Global Presence

Giza, Cairo Governorate, Egypt

Address: Bein El Sarayat, Giza, Egypt (Historical Brewery Location - specific operational status may vary for administrative functions vs. production)

Supports production and distribution, particularly for the Greater Cairo area and potentially specific product lines. May also house historical archives or specialized R&D functions.

Alexandria, Egypt

Address: Specific regional office/distribution center address varies.

Manages sales, marketing execution, and logistics for the Alexandria governorate and surrounding areas, ensuring product availability and market penetration.

Buying Intent Signals for Al Ahram Beverages Company

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Executive Team of Al Ahram Beverages Company

As of April 2025, Al Ahram Beverages Company' leadership includes:

Nicolai Sezer - Managing Director, Heineken Egypt
Mohamed Abdel Kader - Finance Director
Dina Bahaa - HR Director
Nabil Morcos - Supply Chain Director

Investors of Al Ahram Beverages Company

Al Ahram Beverages Company has been backed by several prominent investors over the years, including:

Heineken N.V.

Executive New Hires/Exits in the Last 12 Months

Hire0
Exits0

Key leadership changes at the subsidiary level, such as Al-Ahram Beverages (Heineken Egypt), are often part of broader Heineken Group talent management and strategic appointments. While specific internal moves may not always be publicly announced, significant appointments like a new Managing Director are typically communicated.

Departures

Pascal Gilet, Pascal Gilet transitioned from the role of Managing Director of Heineken Egypt. (Note: Slightly over 12 months).

New Appointments:

Nicolai Sezer, Nicolai Sezer appointed as Managing Director for Heineken Egypt. (Note: Slightly over 12 months).

Technology (Tech Stack) used by Al Ahram Beverages Company

Discover the tools Al Ahram Beverages Company uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

Al Ahram Beverages Company Email Formats and Examples

Al-Ahram Beverages Company (Heineken Egypt), as part of the Heineken group, likely utilizes standardized corporate email formats. Common patterns include first name initial followed by last name, or first name dot last name.

[first].[last]@alahrambeverages.com or [f][last]@alahrambeverages.com. For global Heineken employees, @heineken.com is standard.

Format

john.doe@alahrambeverages.com

Example

80%

Success rate

News and media

Enterprise News EgyptMay 15, 2023

Al-Ahram Beverages Company (Heineken Egypt) to invest USD 60 mn in local expansion

Heineken Egypt, operating as Al-Ahram Beverages Company, announced plans to invest USD 60 million in expanding its operations within Egypt. This investment is targeted towards upgrading production lines and enhancing sustainability efforts, reinforcing the company's commitment to the Egyptian market....more

ZawyaFebruary 13, 2024

Al-Ahram Beverages Company (Heineken Egypt) celebrates Fayrouz non-alcoholic malt beverage's sustainability journey in Egypt

Heineken Egypt highlighted the sustainability initiatives associated with its Fayrouz brand, emphasizing local sourcing of barley and efforts to support Egyptian farmers. This aligns with the company's broader commitment to sustainable agriculture and community development....more

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