Al-Ahram Beverages Company (ABC), a subsidiary of the Heineken Group, is Egypt's oldest and largest beverages company, established in 1897. It produces and distributes a wide range of alcoholic and non-alcoholic malt beverages, including iconic brands like Heineken, Stella, Fayrouz, and Birell. The company plays a significant role in the Egyptian economy and beverage industry, focusing on quality, innovation, and sustainable practices. It operates several breweries and distribution networks across Egypt, catering to both local and, to some extent, regional markets.
Serves as the main administrative and strategic hub for Heineken's operations in Egypt, overseeing production, marketing, sales, distribution, finance, and human resources for the country.
Modern office complex integrated with or near major production facilities, facilitating efficient management and operations. Likely equipped with advanced communication and logistics infrastructure.
A blend of Egyptian professional culture with Heineken's global corporate standards, emphasizing performance, collaboration, employee development, and a commitment to quality and safety.
Central to managing all aspects of the business in Egypt, from sourcing raw materials to delivering finished products to consumers. It ensures alignment with Heineken's global strategy while adapting to the local market dynamics.
As a key part of Heineken International, Al-Ahram Beverages Company (Heineken Egypt) primarily focuses its operations within Egypt. Its global presence is manifested through its contribution to Heineken's overall brand portfolio, adherence to global quality and operational standards, and participation in regional (Middle East/North Africa) strategic initiatives led by Heineken. While its products are predominantly for the Egyptian market, some brands like Fayrouz have seen export to other markets in the region and beyond, leveraging Heineken's global distribution network.
Area 1, Block 13001, El Obour City
Obour City
Cairo Governorate
Egypt
Address: Bein El Sarayat, Giza, Egypt (Historical Brewery Location - specific operational status may vary for administrative functions vs. production)
Supports production and distribution, particularly for the Greater Cairo area and potentially specific product lines. May also house historical archives or specialized R&D functions.
Address: Specific regional office/distribution center address varies.
Manages sales, marketing execution, and logistics for the Alexandria governorate and surrounding areas, ensuring product availability and market penetration.
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As of April 2025, Al Ahram Beverages Company' leadership includes:
Al Ahram Beverages Company has been backed by several prominent investors over the years, including:
Key leadership changes at the subsidiary level, such as Al-Ahram Beverages (Heineken Egypt), are often part of broader Heineken Group talent management and strategic appointments. While specific internal moves may not always be publicly announced, significant appointments like a new Managing Director are typically communicated.
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Al-Ahram Beverages Company (Heineken Egypt), as part of the Heineken group, likely utilizes standardized corporate email formats. Common patterns include first name initial followed by last name, or first name dot last name.
[first].[last]@alahrambeverages.com or [f][last]@alahrambeverages.com. For global Heineken employees, @heineken.com is standard.
Format
john.doe@alahrambeverages.com
Example
80%
Success rate
Enterprise News Egypt • May 15, 2023
Heineken Egypt, operating as Al-Ahram Beverages Company, announced plans to invest USD 60 million in expanding its operations within Egypt. This investment is targeted towards upgrading production lines and enhancing sustainability efforts, reinforcing the company's commitment to the Egyptian market....more
Zawya • February 13, 2024
Heineken Egypt highlighted the sustainability initiatives associated with its Fayrouz brand, emphasizing local sourcing of barley and efforts to support Egyptian farmers. This aligns with the company's broader commitment to sustainable agriculture and community development....more
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